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Higher Education Budgeting Best Practices: A Guide for Enrollment Leaders
Institutional leaders should revisit projections frequently to adapt to changing circumstances—whether due to shifting market demands, enrollment trends, or goals.
AI Literacy in Higher Education: A Quick Guide (Infographic)
As AI continues to reshape higher education, institutions must prioritize AI literacy as part of their strategic vision.
From Spreadsheets to Strategy: Why a CRM is Essential for Community College Recruitment
CRMs facilitate comprehensive data collection, which is particularly valuable for community colleges where “stealth applicants”—students who apply without prior engagement—are common.
Top 4 Data-Driven Enrollment Management Strategies for 2025 and Beyond
AI’s predictive capabilities enable institutions to shift from merely leveraging data to fully optimizing resources and engagement strategies.
Avoiding Marketing Pitfalls Pt. 2: Putting Performance Over Preference
Rather than depending on broad, catch-all tactics, consider segmenting and microtargeting campaigns based on granular audience insights.
Data Literacy: A Key to Informed Campus Decisions
Campus leaders who foster data literacy are better positioned to make decisions that align with their institutional goals.
2024 IMPACT Grant
The IMPACT grant is an employee-funded initiative dedicated to helping our customers support the success of their students.
The Importance of Strong Leadership in Graduate Enrollment Management
Strong leadership in graduate enrollment management is key to balancing rankings and revenue while adapting to evolving student preferences.
The Numbers May Be Improving, But There’s a Long Way to Go
How can higher ed institutions meet upcoming enrollment goals when new student enrollments still fall below pre-pandemic levels? Learn more!
TargetX Premier Education
TargetX Premier Education is a live, immersive, and ongoing hands-on program in which learners actively engage with course leaders.
The Case for Graduate Application Fees
The strategic use of application fees in GEM provides leaders data and insight into applicants’ intent and interest in a program.
Using Predictive Analytics for Student Success and Retention at Community Colleges
Explore how predictive analytics for student success and retention helps community colleges identify at-risk students early.