Blog

Upward Communication in Graduate Enrollment Management

When graduate admissions leaders foster relationships with senior administrators, they create an environment where open and honest dialogue can thrive.

March 26, 2025

4 min read

Steve Taylor

The Power of Predictive Insights With AI: Deliver the Right Message, Every Time

Liaison’s statistical models analyze historical enrollment data to predict which students are most likely to engage, apply, and ultimately enroll.

March 25, 2025

6 min read

Liaison

Amplifying Student Voices: The Top 5 Themes in Applicant Feedback

Liaison recently gathered feedback from graduate student focus groups to understand the roadblocks individuals encounter when applying to graduate school.

March 21, 2025

4 min read

Julie Masterson, Ph.D.

How to Recruit Prospective Students More Effectively With Liaison Search

Liaison Search equips institutions with the tools they need to connect with high-quality prospects, optimize outreach efforts, and achieve enrollment goals.

March 20, 2025

5 min read

Liaison

On-Demand Webinar: Understanding National Fall Enrollment Data and Adapting to a Changing Landscape

The Liaison–NASH partnership addresses increasing challenges in student mobility, legislative mandates, and system-wide data needs.

March 19, 2025

3 min read

Liaison

The End of Generic Outreach: Personalized Communication Is Key in Inbound and Outbound Recruiting

Liaison Search transforms recruitment by leveraging the benefits of personalization in marketing.

March 18, 2025

5 min read

Liaison

TOP 10 REASONS NOT TO JOIN GRADCAS

GradCAS helps enhance your institution’s brand by positioning your programs in a comprehensive, nationally recognized platform.

March 14, 2025

5 min read

Dr. Art Munin

Get Ready to Ignite the Success of Future Generations at experience: LIAISON | San Antonio

Now in its fourth year, experience: LIAISON is a conference designed exclusively for admissions, enrollment, and student success professionals in higher education.

March 13, 2025

4 min read

Liaison

ADEA Honors Liaison Founder and CEO George Haddad With Gies Award for Eminence in Innovation

The honor recognizes Mr. Haddad’s transformative contributions to oral health and health professions enrollment management, as well as his decades-long commitment to advancing dental education through technology and innovation.

March 12, 2025

4 min read

Liaison

The Evolution of Student Recruitment: Meeting Gen Z Where They Are With Omnichannel Search

Liaison Search empowers institutions to implement omnichannel strategies by combining search engine optimization (SEO), search engine marketing (SEM), paid social, email, and print to create a seamless experience for students.

March 11, 2025

5 min read

Liaison

How Data-Driven Search Transforms Student Recruitment

Data-driven search strategies leverage advanced analytics and targeted data to identify and engage with the right students.

March 4, 2025

4 min read

Liaison

Top 5 Aid Optimization Insights for Financial Aid Awareness Month

Optimized models are designed to be able to incorporate additional data sources beyond traditional leveraging models.

February 28, 2025

5 min read

Craig Cornell

Liaison Unveils New Intelligent Names Degree Intent Scores, Enhancing Predictive Power and Reach

The new Intelligent Names scoring model empowers colleges, universities, and education providers with deeper data-driven insights to achieve enrollment goals more effectively.

February 7, 2025

4 min read

Liaison

Personalized Communication Strategies That Drive Student Engagement in Higher Education

By delivering personalized, timely, and relevant messages through multiple channels, institutions can foster deeper connections and enhance student engagement in higher education.

February 7, 2025

4 min read

Craig Cornell

Avoiding Marketing Pitfalls Pt. 3: Communicating to Everyone the Same Way

Hyper-segmentation is not about casting a wide net but rather creating smaller, targeted audiences with clear, actionable insights.

February 7, 2025

4 min read

Jess Lanning

Making Higher Education More Affordable: The Role of Financial Aid Strategies

Managing financial aid optimization with Liaison's AI-powered Othot platform is a powerful way to make higher education more accessible while helping institutions achieve their objectives.

February 7, 2025

5 min read

Liaison

Aligning Student Goals With Academic Opportunities for Greater Community College Student Engagement

To focus on student-centered goals, community colleges should create clear, supportive routes to earning credentials and achieving career milestones.

February 7, 2025

6 min read

Jeremy Schaeffer

How Metro State University Went From Fragmentation to Efficiency With GradCAS and BusinessCAS

The implementation of GradCAS and BusinessCAS yielded immediate and remarkable results for Metro State University.

February 7, 2025

4 min read

Liaison

How Community Colleges Can Simplify the Student Enrollment Process

By identifying obstacles early, colleges can guide students more effectively throughout the enrollment process, keeping them on track and engaged.

February 6, 2025

6 min read

Jeremy Schaeffer

From Recruitment to Retention: The Impact of AI on Higher Education

Today’s higher education leaders have an unprecedented opportunity to foster greater student success and institutional growth by embracing AI as a tool to help inform their decisions.

February 6, 2025

3 min read

Liaison

How to Build a Dynamic Student Enrollment Plan That Thrives Amid Change

Strategic flexibility can make the difference between hitting enrollment targets and falling short. Institutions can take several steps to continuously refine their strategies.

January 29, 2025

4 min read

Craig Cornell

Western Connecticut State University’s Strategic Enrollment Success: Leveraging TargetX and Othot

The strategic combination of Liaison's AI and CRM tools enabled WCSU to successfully identify areas of opportunity for more effective recruitment initiatives.

January 17, 2025

5 min read

Liaison

Moving Beyond New Year’s Resolutions to Embrace a Multi-Year Enrollment Strategy

Enrollment managers need to develop a wider multi-year strategy that includes tools with the ability to enable deeper, more highly data-informed fine tuning throughout any given cycle.

January 17, 2025

4 min read

Craig Cornell

How to Recruit Undergraduate Students Who Persist

Creating detailed student personas—representations of ideal applicants based on real data—lets institutions tailor their outreach with pinpoint accuracy.

January 2, 2025

4 min read

Liaison

The Evolution of the Traditional Admissions Funnel: Adapting to a New Era

The modern admissions funnel is a dynamic, digital, and personalized journey.

December 30, 2024

4 min read

Mondy Brewer

Demystifying AI: A Guide to AI Literacy in Higher Education Enrollment Management

AI literacy is the ability to understand, evaluate, and responsibly use AI technologies.

December 20, 2024

4 min read

Liaison

Transforming Student Engagement: How AI Is Personalizing the Community College Experience

By analyzing individual data points, AI lets colleges transcend generic guidance, crafting a supportive and personalized environment that aligns with each student’s distinct journey.

December 12, 2024

4 min read

Jeremy Schaeffer

Higher Education Budgeting Best Practices: A Guide for Enrollment Leaders

Institutional leaders should revisit projections frequently to adapt to changing circumstances—whether due to shifting market demands, enrollment trends, or goals.

December 12, 2024

4 min read

Steve Taylor

AI Literacy in Higher Education: A Quick Guide (Infographic)

As AI continues to reshape higher education, institutions must prioritize AI literacy as part of their strategic vision.

December 12, 2024

4 min read

Liaison

From Spreadsheets to Strategy: Why a CRM is Essential for Community College Recruitment

CRMs facilitate comprehensive data collection, which is particularly valuable for community colleges where “stealth applicants”—students who apply without prior engagement—are common.

December 11, 2024

4 min read

Jeremy Schaeffer

Top 4 Data-Driven Enrollment Management Strategies for 2025 and Beyond

AI’s predictive capabilities enable institutions to shift from merely leveraging data to fully optimizing resources and engagement strategies.

December 11, 2024

4 min read

Liaison

Avoiding Marketing Pitfalls Pt. 2—Putting Performance Over Preference

Rather than depending on broad, catch-all tactics, consider segmenting and microtargeting campaigns based on granular audience insights.

December 11, 2024

4 min read

Jess Lanning

Data Literacy: A Key to Informed Campus Decisions

Campus leaders who foster data literacy are better positioned to make decisions that align with their institutional goals.

December 11, 2024

3 min read

Lauren Speerhas

2024 IMPACT Grant

The IMPACT grant is an employee-funded initiative dedicated to helping our customers support the success of their students.

November 19, 2024

2 min read

Liaison

FAFSA Lessons Learned: How to Prepare for Better Outcomes This Year

After a tumultuous year in the higher ed financial aid world, colleges are hoping things go smoother with the rollout of the 2025-26 FAFSA.

November 18, 2024

4 min read

Mollie Ballaro

“Beyond the Buzz” Webinar Wrap-Up: Harnessing the Power of AI in Higher Education

The landscape of higher ed is evolving rapidly, driven by the ability of artificial intelligence (AI). Are you harnessing the power of AI?

November 18, 2024

3 min read

Liaison

From Theory to Practice: How to Search for the Right Students at the Right Time

Liaison Search empowers colleges and universities to target high-quality prospects with an unprecedented level of focus.

November 18, 2024

4 min read

Liaison

The Importance of Strong Leadership in Graduate Enrollment Management

Strong leadership in graduate enrollment management is key to balancing rankings and revenue while adapting to evolving student preferences.

November 18, 2024

17 min read

Steve Taylor

Liaison Appoints Todd Abbott as New VP of Business Development to Lead Growth Initiatives

Liaison appoints Todd Abbott as their newest Vice President of Business Development to lead growth initiatives and strategic partnerships.

November 18, 2024

2 min read

Liaison

Avoiding Marketing Pitfalls Pt. 1—Too Much Noise

Make sure your goals stay within reach and your marketing initiatives remain on target to avoid higher ed marketing pitfalls in 2024.

November 18, 2024

4 min read

Jess Lanning

Liaison Intelligent Names Helps Kalamazoo Valley Community College “Identify the Right Population"

Kalamazoo Valley sought to reach adult learners, so they partnered with Liaison to utilize our Intelligent Names Explore solution.

November 18, 2024

3 min read

Liaison

The Higher Ed Community’s Practical, Tactical Challenges…and Hope for the Future

Join us in San Antonio next June for the next experience: LIAISON conference to witness the power of the higher ed community at work.

November 18, 2024

3 min read

Steve Taylor

Empowering Student Success: The Transformative Partnership Between Liaison and the California State

Liaison and the CSU’s partnership enhances student success and transfer student admissions with tools like Transfer Planner.

November 18, 2024

6 min read

Liaison

Harnessing the Power of Data Analytics in Higher Education Admissions {Infographic}

Adopting holistic admissions processes in higher education is essential to ensuring equity and inclusivity. Now data analytics can help!

November 18, 2024

1 min read

Liaison

The Importance of Variable Print When Marketing a College or University

Traditional marketing methods like direct mail and variable print continue to play a crucial role in higher ed marketing campaigns.

November 18, 2024

3 min read

Mondy Brewer

The Numbers May Be Improving, But There’s a Long Way to Go

How can higher ed institutions meet upcoming enrollment goals when new student enrollments still fall below pre-pandemic levels? Learn more!

November 18, 2024

6 min read

Craig Cornell

Modular education: Bridging the gap between academia and workforce demands

3 ways to help institutions understand how to strategically create, implement, and audit their modular education programs

November 18, 2024

5 min read

Liaison

Exploring the Future of AI in Higher Education: Transforming Admissions and Enrollment

AI integration in education can improve admissions and enrollment for higher ed institutions with enhanced decision making.

November 18, 2024

5 min read

Liaison

TargetX Premier Education

TargetX Premier Education is a live, immersive, and ongoing hands-on program in which learners actively engage with course leaders.

November 18, 2024

1 min read

Liaison

Leveraging AI for Student Retention: Strategies for Undergraduate Success

The application of AI in higher ed improves student success and retention strategies, identifying at-risk students and enhancing engagement.

November 18, 2024

4 min read

Liaison

How AI in College Admissions Can Streamline Processes and Enhance Enrollment

AI in college admissions streamlines processes, enhances recruitment, and personalizes student engagement for better outcomes.

November 18, 2024

5 min read

Liaison

The Case for Graduate Application Fees

The strategic use of application fees in GEM provides leaders data and insight into applicants’ intent and interest in a program.

November 18, 2024

5 min read

Liaison

Using Predictive Analytics for Student Success and Retention at Community Colleges

Explore how predictive analytics for student success and retention helps community colleges identify at-risk students early.

November 18, 2024

6 min read

Liaison

Data Readiness Checklist for Predictive AI in Higher Education (Infographic)

This data readiness checklist outlines the questions higher ed leaders should ask and how to prepare for using predictive analytics on campus.

November 18, 2024

1 min read

Liaison

Liaison Introduces Living Profile

Living Profile will transform how students showcase academic and extracurricular achievements and streamline their application processes.

November 18, 2024

2 min read

Liaison

Navigating the Data Deluge: Transforming College Admissions with Strategic Insights

College admissions data is abundant but fragmented. Organizing it into a unified system is key for actionable insights.

November 18, 2024

4 min read

Liaison

Bridging the Gap: Empowering Non-Traditional Students in Higher Education

Nontraditional students face distinct barriers to student success in higher ed, requiring institutions to tailor intervention strategies.

November 18, 2024

6 min read

Liaison

UK Government Proposes New Measures to Curb Student Visa Abuse

New measures to curb student visa abuse include stricter visa applications and increased penalties for institutions failing to comply.

November 18, 2024

3 min read

Liaison

Innovation in Inclusion: Redefining Equity in College Admissions After Affirmative Action

AI is at the forefront of reshaping how institutions approach equity in college admissions in the post-affirmative action era.

November 18, 2024

5 min read

Liaison

How MyLiaison Helps Overcome Challenges for International Students and U.S. Universities

MyLiaison is the ultimate guide for international students aiming to study in the U.S., offering visa help, academic success tips, and more!

November 18, 2024

6 min read

Liaison

Enhancing Graduate School Admissions With MyLiaison Solutions

MyLiaison helps institutions optimize the transition from undergrad to graduate school by streamlining the grad school application process.

November 18, 2024

3 min read

Liaison

Integrating AI Into the College Admissions Process

Holistic college admissions hinge on the implementation of AI in college admissions processes, such as evaluating academic metrics.

November 18, 2024

3 min read

Liaison

Liaison Unveils MyLiaison, a Student Centric Website for Bridging Education and Employment

MyLiaison is designed to redefine the journey from education to employment, offering undergraduate and graduate students a seamless pipeline.

November 18, 2024

3 min read

Liaison

How AI is Reshaping the Post-SCOTUS Admissions Landscape

With the Supreme Court decision ending affirmative action in higher ed, AI must become part of the admissions process to achieve equity.

November 18, 2024

3 min read

Liaison

AI Is No Longer on the Higher-Ed Horizon [Infographic]

Discover how Liaison Othot works with higher-ed institutions to deliver predictive insights about students and potential applicants.

November 18, 2024

1 min read

Liaison

How AI Can Boost Higher Ed Student Success Outside the Classroom

To employ more holistic reviews of your students, higher education institutions may turn to artificial intelligence to guide student success.

November 18, 2024

5 min read

Dr. Art Munin

Celebrating Women in Tech at Liaison

Liaison gathered to celebrate women in tech as they featured this powerful panel of female executives on March 14.

November 18, 2024

12 min read

Liaison

How Should Higher Education Teams Adopt AI Into Their Staffing Processes?

Embracing AI implementation in education can optimize staffing processes and enhance efficiency. Here are some ways to use AI in staffing.

November 18, 2024

0 min read

Liaison

The Revolution of Graduate Student Search

Navigating how to use AI in higher education can be complex, but ethical AI development is key to successful and fair implementation.

November 18, 2024

8 min read

Liaison

What is Responsible AI and How Do We Lead With It?

Navigating how to use AI in higher education can be complex, but ethical AI development is key to successful and fair implementation.

November 18, 2024

2 min read

Liaison

Liaison Celebrates Employee Appreciation Day 2024

Every January, our +400 employees gather virtually and in person to celebrate the successes and accomplishments of the previous calendar year.

November 18, 2024

1 min read

Liaison

The Importance of Transparency in Education When Adopting AI

As the use of artificial intelligence in higher education increasingly shapes institutions, fostering transparency is essential.

November 18, 2024

3 min read

Liaison

Celebrating Black History: A Reading List to Educate and Inspire

Liaison is celebrating Black History Month 2024 by broadening our perspectives and fostering understanding through the power of literature.

November 18, 2024

1 min read

Liaison

Navigating the ISIR Delay: Strategic Steps for Higher Education Institutions

As higher education institutions navigate the ramifications of the ISIR delay, a proactive and strategic approach is paramount.

November 18, 2024

3 min read

Liaison

Hannah to Head University of Pittsburgh’s Responsible AI Advisory Board

President of Liaison's AI and Data Science solution is named as chairperson on the University of Pittsburgh's Responsible AI Advisory Board.

November 18, 2024

2 min read

Liaison

The Next Phase of the California State University’s Transfer Planner Launches Successfully

The next phase of The California State University's Transfer Planner launches successfully under a continued partnership with Liaison.

November 18, 2024

2 min read

Liaison

Hayley Wolf: The Next VP of Sales at Liaison

Hayley Wolf is named as the next vice president of sales at Liaison. Hayley joined Liaison in 2018 through the acquisition of TargetX.

November 18, 2024

2 min read

Liaison

90 Days In: Key Issues for Enrollment Managers

Sarah Coen outlines the key issues shaping the higher ed landscape and how she plans to combat them as Chief Growth Officer at Liaison.

November 18, 2024

3 min read

Liaison

Celebrating National First-Generation Student Day with a Liaison First-Gen Success Story

Liaison celebrates their very own First-Generation Student featuring David Poole, Managing Director of EngineeringCAS.

November 18, 2024

6 min read

Liaison

Relationship Building in Student Recruitment: Leveraging your WHY

Learn how to connect with prospective students by leveraging your institution's "Why" in your student recruitment marketing communications.

November 18, 2024

5 min read

Liaison

Honoring Veterans, Past and Present

Liaison celebrates Veteran's Day 2023 by showcasing veterans, past and present, who are nearest to our hearts.

November 18, 2024

1 min read

Liaison

New Liaison Survey Exposes Troubling Missed Opportunities in Higher Ed’s AI Strategy

The higher education landscape has never been more competitive. Colleges now close at a rate of one per week.

October 10, 2024

3 min read

Liaison

PostBacCAS Is a “Lifesaver”: How Two Programs are Doing More with Less

DeEttra Mulay and Joy Henderson discuss leveraging PostBacCAS for efficient admissions in their small teams, highlighting its impact on productivity and applicant management in a competitive educational marketplace.

May 14, 2024

3 min read

RJ Nichol

Tap into the Power of Alumni to Build Your Enrollment Pipeline

For Catherine Chan, director of graduate admission at Pacific Lutheran University, the objective was clear: streamline the University’s admissions process and make it paperless.

May 14, 2024

5 min read

Liaison

Tap into the Power of Alumni to Build Your Enrollment Pipeline

Every day, enrollment leaders ask themselves: What untapped resources can we leverage to attract and retain students who will contribute to campus culture and achieve their academic objectives?

May 9, 2024

5 min read

Liaison

Update from Mollie Ballaro on How to Navigate the ISIR Delay

Facing delays in FAFSA processing, educational institutions are innovating and communicating effectively to support students and ensure stability.

May 9, 2024

5 min read

Mollie Ballaro

3 Ways to Adapt to the Supreme Court Ruling on Affirmative Action

In response to the recent SCOTUS decision on affirmative action, higher education must adapt to maintain diversity and inclusivity while ensuring compliance.

May 9, 2024

0 min read

Steve Taylor

Relationship Building in Student Recruitment: Leveraging your WHY

Highlighting the 'Why' in higher education marketing connects deeply with prospective students, fostering relationships based on shared values.

May 9, 2024

7 min read

Liaison

The Power of Holistic Review in Graduate Education

Holistic review, a mission-aligned admissions process, is gaining significant traction in higher education—especially in graduate admissions.

May 9, 2024

5 min read

Liaison

Ready. Set. Yield.

St. Cloud State Streamlines Admissions and Boosts Enrollments with Enrollment Marketing Overall Since Before the Pandemic.

May 9, 2024

5 min read

Liaison

Adapting to Email Changes Coming this February

In the ever-changing digital world, schools will face new challenges due to upcoming changes in popular email platforms like Yahoo and Google Mail.

May 9, 2024

3 min read

Liaison

Leveraging Advanced Analytics and AI for Holistic Admissions in Higher Education

In higher education, admissions processes have become the focal point for institutions facing challenges, some anticipated like the demographic cliff, and others, like COVID, unforeseen.

May 9, 2024

7 min read

Andy Hannah

What it Means to Be Data-Informed in Strategic Enrollment Management

In today’s world of strategic enrollment management, traditional strategies have long resembled traditional marketing tactics.

May 9, 2024

7 min read

Liaison

A Day in the Life of Student Success With AI

The most valuable resource in Student Affairs is the staff who have dedicated their time and talent to supporting student success.

May 9, 2024

5 min read

Liaison

Ethical Considerations for AI in Higher Education: Ensuring Fairness and Transparency

As we step into 2024, the pervasive influence of AI is increasingly evident in nearly every aspect of our daily lives.

May 9, 2024

7 min read

Andy Hannah

Overlooked No More 5 Must-Know African American Pioneers in Higher Education

African Americans played pivotal roles in shaping America’s higher education system.

May 8, 2024

5 min read

Liaison