Blog

We dive deep into the latest trends, share expert advice, and provide insightful commentary on a range of topics. Whether you're looking for practical tips, innovative ideas, or in-depth analysis, our blog is your go-to source for information and inspiration.

Latest in Blog:

ELSA _2 Months Hype Blog

Only 2 Months to Go: Get Ready for experience: LIAISON 2025!

Whether you're coming to discover the latest solutions, connect with forward-thinking colleagues, or level up your skills, experience: LIAISON is the place to be.

April 16, 2025

3 min read

Liaison

Driving Enrollment with Liaison's Omnichannel Marketing-blog

Building Connections That Count: The Benefits of Omnichannel Marketing in Higher Ed

By integrating first-party data, AI-driven segmentation, and personalized messaging, omnichannel marketing lets institutions deliver the right message to the right students at the right time.

April 15, 2025

4 min read

Liaison

Imaging2025_How to Onboard Community College Students-1-blog

Transforming Community College Onboarding: Harnessing Technology for Long-Term Success

Effective community college onboarding is a holistic strategy that addresses each stage of the student journey, from pre-enrollment communications and application support to academic advising and proactive retention measures.

April 11, 2025

4 min read

Liaison

NAGAP Perspectives Article-blog

Leading Technology Implementations in Enrollment Management

Introducing new technology in graduate enrollment management is both an opportunity and a challenge. Done well, technology can streamline operations, enhance the applicant experience, and provide actionable insights.

April 9, 2025

13 min read

Steve Taylor

Imaging2025_Yield Campaign Blog-08

The Power of Predictive Analytics in Higher Education: Boosting Yield and Retention With Othot

Othot turns raw data into predictive insights, empowering enrollment teams to focus on students who are most likely to enroll and who fit the institution’s academic and financial goals.

April 8, 2025

4 min read

Liaison

Imaging2025_World Health Day Blog

Celebrating World Health Day: Pioneering the Future of Healthcare Admissions

On World Health Day, we are reminded of the deep connection between health, education, innovation, and community.

April 7, 2025

5 min read

Liaison

Thumbnail_BLOG-PharmCAS Integration Made Easy

Enhancing Pharmacy Admissions: The Power of Integrating Liaison’s Outcomes CRM With PharmCAS

With its intuitive tools, Outcomes enables phramacy programs to organize contacts efficiently, creating specific audience segments without technical expertise.

April 2, 2025

3 min read

Liaison

Imaging2025_University Marketing vs. EM Blog

University Marketing vs. Enrollment Marketing: Why Your Strategy Needs a Specialized Focus

While university marketing builds the foundation of an institution’s reputation and long-term growth, enrollment marketing serves as the engine driving immediate recruitment results.

April 1, 2025

10 min read

Liaison

Optimizing Financial Aid with Othots Analytics-blog_blog

Optimizing Financial Aid and Student Success With Liaison Othot’s Analytics

Othot’s predictive models offer data-driven insights so institutions can anticipate student behavior and optimize resource allocation.

March 27, 2025

4 min read

Liaison

BLOG-GEM Horizons- The Persuasive Art of Upward Communication

Upward Communication in Graduate Enrollment Management

When graduate admissions leaders foster relationships with senior administrators, they create an environment where open and honest dialogue can thrive.

March 26, 2025

4 min read

Steve Taylor

University Business Article-blog

Unlocking the Benefits of CRMs: A Path to Efficiency and Engagement

With predictive analytics and real-time data, CRMs let administrators identify trends, forecast shifts in student interest, and adjust recruitment strategies accordingly.

March 25, 2025

3 min read

Zach Varga

blog_time-blog

The Power of Predictive Insights With AI: Deliver the Right Message, Every Time

Liaison’s statistical models analyze historical enrollment data to predict which students are most likely to engage, apply, and ultimately enroll.

March 25, 2025

6 min read

Liaison