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Only 2 Months to Go: Get Ready for experience: LIAISON 2025!
Whether you're coming to discover the latest solutions, connect with forward-thinking colleagues, or level up your skills, experience: LIAISON is the place to be.

Building Connections That Count: The Benefits of Omnichannel Marketing in Higher Ed
By integrating first-party data, AI-driven segmentation, and personalized messaging, omnichannel marketing lets institutions deliver the right message to the right students at the right time.

Transforming Community College Onboarding: Harnessing Technology for Long-Term Success
Effective community college onboarding is a holistic strategy that addresses each stage of the student journey, from pre-enrollment communications and application support to academic advising and proactive retention measures.

Leading Technology Implementations in Enrollment Management
Introducing new technology in graduate enrollment management is both an opportunity and a challenge. Done well, technology can streamline operations, enhance the applicant experience, and provide actionable insights.

The Power of Predictive Analytics in Higher Education: Boosting Yield and Retention With Othot
Othot turns raw data into predictive insights, empowering enrollment teams to focus on students who are most likely to enroll and who fit the institution’s academic and financial goals.

Celebrating World Health Day: Pioneering the Future of Healthcare Admissions
On World Health Day, we are reminded of the deep connection between health, education, innovation, and community.

Enhancing Pharmacy Admissions: The Power of Integrating Liaison’s Outcomes CRM With PharmCAS
With its intuitive tools, Outcomes enables phramacy programs to organize contacts efficiently, creating specific audience segments without technical expertise.

University Marketing vs. Enrollment Marketing: Why Your Strategy Needs a Specialized Focus
While university marketing builds the foundation of an institution’s reputation and long-term growth, enrollment marketing serves as the engine driving immediate recruitment results.

Optimizing Financial Aid and Student Success With Liaison Othot’s Analytics
Othot’s predictive models offer data-driven insights so institutions can anticipate student behavior and optimize resource allocation.

Upward Communication in Graduate Enrollment Management
When graduate admissions leaders foster relationships with senior administrators, they create an environment where open and honest dialogue can thrive.

Unlocking the Benefits of CRMs: A Path to Efficiency and Engagement
With predictive analytics and real-time data, CRMs let administrators identify trends, forecast shifts in student interest, and adjust recruitment strategies accordingly.

The Power of Predictive Insights With AI: Deliver the Right Message, Every Time
Liaison’s statistical models analyze historical enrollment data to predict which students are most likely to engage, apply, and ultimately enroll.