Blog

We dive deep into the latest trends, share expert advice, and provide insightful commentary on a range of topics. Whether you're looking for practical tips, innovative ideas, or in-depth analysis, our blog is your go-to source for information and inspiration.

Latest in Blog:

Blog_Amplifying Student Voices

Amplifying Student Voices: The Top 5 Themes in Applicant Feedback

Liaison recently gathered feedback from graduate student focus groups to understand the roadblocks individuals encounter when applying to graduate school.

March 21, 2025

4 min read

Julie Masterson, Ph.D.

Imaging2025_Yield Campaign Blog

How to Recruit Prospective Students More Effectively With Liaison Search

Liaison Search equips institutions with the tools they need to connect with high-quality prospects, optimize outreach efforts, and achieve enrollment goals.

March 20, 2025

5 min read

Liaison

Understanding National Fall Enrollment Data and Adapting to a Changing Landscape-29

On-Demand Webinar: Understanding National Fall Enrollment Data and Adapting to a Changing Landscape

The Liaison–NASH partnership addresses increasing challenges in student mobility, legislative mandates, and system-wide data needs.

March 19, 2025

3 min read

Liaison

The End of Generic Outreach

The End of Generic Outreach: Personalized Communication Is Key in Inbound and Outbound Recruiting

Liaison Search transforms recruitment by leveraging the benefits of personalization in marketing.

March 18, 2025

5 min read

Liaison

Top 10 Reasons - GradCAS_Blog Header

TOP 10 REASONS NOT TO JOIN GRADCAS

GradCAS helps enhance your institution’s brand by positioning your programs in a comprehensive, nationally recognized platform.

March 14, 2025

5 min read

Dr. Art Munin

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Get Ready to Ignite the Success of Future Generations at experience: LIAISON | San Antonio

Now in its fourth year, experience: LIAISON is a conference designed exclusively for admissions, enrollment, and student success professionals in higher education.

March 13, 2025

4 min read

Liaison

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ADEA Honors Liaison Founder and CEO George Haddad With Gies Award for Eminence in Innovation

The honor recognizes Mr. Haddad’s transformative contributions to oral health and health professions enrollment management, as well as his decades-long commitment to advancing dental education through technology and innovation.

March 12, 2025

4 min read

Liaison

The Evolution of Student Recruitment- Meeting Gen Z Where They Are With Omnichannel Search

The Evolution of Student Recruitment: Meeting Gen Z Where They Are With Omnichannel Search

Liaison Search empowers institutions to implement omnichannel strategies by combining search engine optimization (SEO), search engine marketing (SEM), paid social, email, and print to create a seamless experience for students.

March 11, 2025

5 min read

Liaison

How Data Driven Search

How Data-Driven Search Transforms Student Recruitment

Data-driven search strategies leverage advanced analytics and targeted data to identify and engage with the right students.

March 4, 2025

4 min read

Liaison

Top 5 Aid Optimization Insights for Financial Aid Awareness Month-06

Top 5 Aid Optimization Insights for Financial Aid Awareness Month

Optimized models are designed to be able to incorporate additional data sources beyond traditional leveraging models.

February 28, 2025

5 min read

Craig Cornell

Liaison Unveils New Intelligent Names Degree Intent Scores, Enhancing Predictive Power and Reach

Liaison Unveils New Intelligent Names Degree Intent Scores, Enhancing Predictive Power and Reach

The new Intelligent Names scoring model empowers colleges, universities, and education providers with deeper data-driven insights to achieve enrollment goals more effectively.

February 7, 2025

4 min read

Liaison

Personalized Communication Strategies That Drive Student Engagement in Higher Education

Personalized Communication Strategies That Drive Student Engagement in Higher Education

By delivering personalized, timely, and relevant messages through multiple channels, institutions can foster deeper connections and enhance student engagement in higher education.

February 7, 2025

4 min read

Craig Cornell