Enrollment marketing professional

Liaison Search

Search, lead generation, prospecting, outreach–whatever you call it, we have you covered with highly tailored, data-driven, expertly crafted outreach solutions designed to bring in your best class. Experience Liaison Search's game-changing lead generation powered by AI and proven through experience.

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Transform your outreach and recruitment with Search.

Your enrollment goals come into focus once you put the right pieces together. Liaison Search transforms scattershot lead generation into a well-developed, continuously improved recruitment plan focused on results–students in seats.

Traditional Undergraduate

Bring your best-fit students to campus with Liaison Search by focusing on lead quality and prioritizing your enrollment goals. We seek out your most likely students, then move them through your funnel quickly with an omnichannel, data-driven approach.

  • Find best-fit students.
  • Focus on lead quality.
  • Respond and engage immediately.

Graduate School Recruitment

Competition for students has never been tighter. Liaison Search's lead-generation strategies help you find the right students for your particular set of program demands through AI-driven analysis and carefully crafted omnichannel outreach.

  • Understand your most likely students.
  • Tailor messaging.
  • Drive action.

Adult Undergraduate

The adult learner market is expanding across many types of institutions, with education seen as critical to career advancement. Liaison Search uses best-of-breed technologies and expert strategies to ensure your message specifically attracts your best-fit students.

  • Stand out in a tight market
  • Match leads to programs
  • Maximize your budget

Community Colleges

Competition for the right students has never been so intense. With Liaison Search’s predictive modeling and proven outreach methods, you’ll build a highly motivated applicant pool that is well-matched to your institution’s advantages and goals.

  • Future-proof your enrollment
  • Reach your most likely students
  • Tell your story

We're right there with you.

Send compelling messaging that highlights the unique offerings and values of your institution that resonate with a specific audience or person.

In the age of fewer name buys, we're more accurate and prescriptive in identifying target prospective students that align with your institution’s programs, values, and culture.

We engage prospective students and their families via their preferred channels, while also optimizing effectiveness and efficiency.

Communicate with students at critical points along the enrollment with automation workflows that integrate into your CRM.

Who is it For?

Marketing team leaders

Enrollment Marketing Leaders and Game-Changers

Public, private, large, and small, we work with institutions and teams across the nation to build a better, more sustainable applicant pool, overcome recruitment challenges with thoughtful strategies, and support long-term enrollment goals.

Undergraduate school enrollment admissions member with students

Traditional Undergraduate

It’s time for a partner with the commitment, experience, and best-of-breed solutions to help you succeed in any climate – cycle after cycle.

Advisor reviewing graduate programs with a student

Graduate Programs

Online, hybrid, in-person. Prestige and niche. Promoting so many messages requires a data-driven lead qualification and outreach plan.

Research team in a meeting

Adult Undergraduate

Under pressure to grow your adult learner enrollment? Liaison Search precisely targets your best-fit students and drives them to take action.

In-office team collaboration

Community Colleges

Liaison Search quickly ramps up your outreach and tracks its success while maximizing opportunities and protecting against rising market threats.

Features that focus on the end game.

Engage prospective students across all channels with immediate, actionable, fully customized communications. Highly personalized marketing campaigns target student cohorts using the channels they prefer – driving prospects to take action and enroll.

Motivate each market segment with tailored communications based on real data and grounded in proven strategies. Create, test, schedule, automate, and measure your cross-media campaigns as you move leads quickly through your enrollment funnel.

Liaison Search runs campaigns and communications 24/7/365, allowing you to focus on innovation, service, and growth. The system tracks lead generation activity in real time to adjust messaging and build future campaigns. Engage students with personalized, omnichannel outreach—variable print, responsive email, and digital ads—to maximize reach and conversions on their preferred platforms.

Liaison Search provides AI-driven audience acquisition guidance, aligning your goals with market analysis to recommend, consolidate, and prepare targeted audiences for effective campaign segmentation.

AI-driven predictive modeling assigns a likelihood score to each record, indicating the probability of advancing to the applicant stage, guiding targeted outreach strategies.

Append robust household data to targeted audience lists, enabling targeted messaging with comprehensive audience insights.

Integrate surveys, likelihood scores, and enhanced data to create a segmented outreach strategy, using personalized messaging aligned with key student characteristics for targeted engagement and optimized conversion.

Create compelling, data-informed content that speaks directly to each segment’s unique interests and motivations, ensuring the right message reaches the right audience.

We are constantly monitoring performance and adjusting strategy for optimal ROI, working in tandem with your teams and your CRM to automate and optimize the coordination of campaigns.

AI-informed decision-making to understand when to send the right messaging.

Success in Action

To be successful in your enrollment goals, you need to pull every lever. Liaison Search helps clients do that to achieve goals including:

  • Increasing apps and deposits.
  • Reducing in-house workload.
  • Expanding marketing team and expertise.

Hear from our clients.

Elaina Jackson, Concordia University Texas
Liaison Enrollment Marketing piqued our interest because of the dedicated team we would have to walk us through building a strategy for the full admission process, especially as a smaller university that is stretched super thin.
Elaina Jackson
Vice President of Enrollment Management, Marketing, and Communication
Concordia University Texas
Concordia University Texas campus pond

Case Study

In just under a year, partnering with Enrollment Marketing has helped Concordia University Texas achieve significant goals. EM collaborated with CTX to revamp their admission communications with targeted messaging while ensuring prospective students are nurtured throughout the entire admission cycle.

CTA visual featuring male professional

Connect today to build a better outreach plan.

If you have been relying on the old strategy of buying names, sending information, and hoping for the best, we’d like to talk with you about a more data-driven, full-cycle approach. Liaison Search's lead generation programs get results by: Engaging students first. Reflecting your goals and targeting your best-fit students. Emphasizing enrollment, not just inquiries or applicants. We’re changing how you generate leads – forever. Contact us today to discuss your institutional goals and opportunities for success.

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