Yield management professional

Yield Campaigns

Momentum matters. By utilizing a range of channels and touchpoints, Enrollment Marketing ensures that prospective students receive consistent, relevant messaging at every stage of the enrollment cycle–motivating them to take action. Our holistic approach has been proven to increase engagement, drive conversions and ultimately, result in a higher number of enrolled students.

Engage, energize, and enroll your best-fit class.

Nothing fills your classroom like a solid yield strategy. Engaging your leads through thoughtful, expertly designed and well-timed omnichannel marketing campaigns is what motivates a confident “yes” to your institution. Our Enrollment Marketing yield management solution provides campaigns that drive for “yes” at the core of what we do.

Inquiry Response

A quick, relevant and welcoming response ensures your inquiries stay engaged. EM yield management software includes personalized inquiry websites; automated email, text, and mail campaigns; and trigger to-dos.

  • Immediately respond to all inquiries.
  • Engage with personalized, relevant communications.
  • Get ahead of your competition.

Nurture Campaigns

Liaison’s email marketing yield management solutions allow you to engage your inquiries with a well-planned, highly tailored communication flow. Partner with our experts to plan an automated “drip” schedule of touchpoints (including email, text, and direct mail) for every stage of your funnel (inquiry, applicant, accepted, enrolled, and parent).

  • Automate ongoing communications.
  • Track engagement in real-time.
  • Stay top of mind.

Drive to Action Campaigns

Moving prospects through your funnel means moving prospects to take action. Liaison’s email marketing yield management software lets your prospects visit, apply, deposit, and enroll. Liaison has decades of experience building drive-to-action campaigns that produce results, applying variable printing and a high degree of relevancy to engage and motivate.

  • Drive prospects to take action.
  • Increase apps and deposits.
  • Provide clear and relevant next steps.

Financial Aid

Communicating the value of your educational investment has never been so important. Enrollment Marketing yield management solution’s create financial aid offer materials for every type of student. These highly customized campaigns are designed to promote value and aid understanding with simple, user-friendly language.

  • Communicate your value story.
  • Take a user-friendly approach.
  • Reduce staff workload.

Final Push

When it’s time to push your students over the finish line, Enrollment Marketing is ready with deposit kits, invites to special summer campus events, orientation programs, housing materials, and more to strengthen your relationships with your prospects and their families. Our EM yield management software can also create tailored welcome messaging for graduate and adult learners.

  • Seal the deal for your students.
  • Respond and launch quickly.
  • Build community and engagement.

Events

Events and visits are the lifeblood of recruitment, but managing event communications can take valuable time away from more personal outreach. Liaison’s email marketing yield management solution is simplified with a one-stop-shop for marketing your event, processing registrations, and communicating with attendees before and after.

  • Automate event communications.
  • Promote events with relevancy.
  • Reduce staff workload.

Features and Benefits That Yield Success

Who Is It For?

Undergraduate school enrollment admissions member with students

Traditional Undergraduate

A solid yield management solution has always been essential to traditional student recruitment–and Enrollment Marketing has always been the leader in hyper-personalized, stage-driven yield communications.

Advisor reviewing graduate programs with a student

Graduate Programs

Competition is fierce, and departments like yours are under-resourced. Our EM yield management software will up your yield game with highly personalized, incredibly professional yield materials, developed by experts who keenly understand your graduate recruitment cycle.

Research team in a meeting

Adult Undergraduate

Adult learners want to know you understand their priorities. Speak their language with personalized communications that answer their questions, speak to your flexibility and value, and assure them of your support.

In-office team collaboration

Community Colleges

Our EM yield management solution offers communications that may be new to community colleges, but they are becoming more and more important with every new class. Tap the experts in tailored yield communications for every type of student.

Hear from our clients.

Minnesota State University, Mankato

Case Study

Minnesota State University, Mankato–a regional comprehensive university located in southern Minnesota–wanted to take their enrollment marketing communications to the next level. But they were lacking the enrollment marketing knowledge to expand on communication campaigns and put their strategies into action.

Their director of admissions worked closely with the Enrollment Marketing team to develop more segmented, personalized communications based on factors such as student type, funnel stage, location, and major. The result? Consistently high enrollment rates, backed by a decade-long collaboration and partnership.

CTA visual featuring male professional

Build the right yield plan.

Share your challenges–and we’ll share proven, high-impact yield management solutions that have worked for institutions just like yours. We can deploy the most cost-effective creative solutions to match your budget, fill your gaps, and take your yield marketing to exciting new levels. Let’s connect!