Othot - Predictive Analytics Tool for Higher Ed

Advanced analytics with real-time insights and actionable recommendations.

Othot delivers advanced analytics tailored to enrollment management and student success. By utilizing artificial intelligence (AI) and machine learning (ML), Othot enables you to make data-driven decisions throughout the entire student lifecycle, from recruitment to graduation. The Othot platform provides predictive and prescriptive analytics, offering real-time insights and actionable recommendations to optimize recruitment, financial aid, yield, retention, and persistence.

Take the guesswork out of enrollment management.

Team strategizing on personalized communications for applicants

Strengthen Recruitment and Application Growth

Finding and engaging the right students is critical to enrollment success. The Othot Platform leverages advanced analytics to help you identify high-potential prospects, optimize recruitment strategies, and maximize your marketing investments. With data-driven insights, you can personalize outreach, refine targeting, and increase application rates with confidence.

Young professionals engaging in graduate enrollment strategies

Optimize Financial Aid and Yield Management

Turning applicants into enrolled students requires a strategic approach to financial aid and yield. The Othot Platform equips institutions with predictive insights to allocate resources efficiently, minimize melt, and shape an incoming class that aligns with institutional goals. Make informed decisions that balance affordability with enrollment priorities.

Enhance Retention and Persistence

Student success doesn’t stop at enrollment—it requires continuous support. The Othot Platform helps institutions identify at-risk students early, implement proactive interventions, and remove barriers to persistence. By leveraging predictive modeling, you can take action before challenges escalate, keeping students engaged and on the path to graduation.

Explore the Othot community.

Improve your impact with Othot.

Prescribed recommendations provided per day.

Prescriptive analytics provided for prospective students per year.

Prescriptive models actively running.

Hear from our clients.

Ethan Logan, Associate Vice President of Enrollment Management (Former), Texas Tech University

I think this is the forefront of where the market needs to be. Since I’ve been involved in enrollment management, we’ve used predictive models at the front end, or what I call static predictive modeling. What makes Othot different is that it’s dynamic, not static: We get a realtime dashboard that shows us the current scenario 24/7.

Dr. Ethan Logan

Associate Vice President of Enrollment Management (Former)

Texas Tech University

Othot shows us each individual student we should be talking to, what we should be saying, and where we should be spending our marketing dollars.

Chris Wright

Dean of Admissions & Enrollment (Former)

Massachusetts College of Art & Design

Frequently Asked Questions

Othot’s platform is cloud-based. You can access it 24/7 from anywhere on any device that has an internet connection and web browser.

Our models are customized to fit your institution's unique needs. The first step in our process is to identify the “High Impact Questions” (HIQs) that matter most for your school, such as, “What is the likelihood that a student will enroll?” Then our team creates a machine learning model built around answering that question. Othot’s predictive engines also combine your school’s historical data with external data and can be customized to create predictions for your unique “what if” scenarios, such as specific campus visit types or scholarships.

This proprietary approach produces predictive intelligence that offers a more comprehensive solution than other analytics programs.