EMP enrollment marketing team

Enrollment Marketing Platform

Focus on your funnel with best-in-class technology designed exclusively for higher education. Liaison's Enrollment Marketing Platform (EMP) gives you the tools to drive your enrollment growth in Liaison's easy-to-implement, all-in-one Enrollment Marketing software solution.

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Drive engagement by streamlining your outreach and inquiry management.

Designed from the ground up to support higher ed admissions, EMP allows you to communicate quickly with prospects and inquiries, personalize messaging across individuals and groups, track your campaigns from start to finish, and make the most of every inquiry.

EMP Integrations

EMP speaks with any existing CRM system (such as TargetX, Outcomes, or Slate), adding an essential layer of automation and management for your enrollment marketing efforts. Liaison’s Enrollment Marketing software enables you to

  • Integrate seamlessly with any CRM.
  • Personalize your prospect engagement.
  • Automate and track outreach.

Inquiry Management

Looking for a simple, effective system for managing prospects, touchpoints, communication activities, and more? EMP is an easy-to-learn, easy-to-use enrollment management system designed to make your job easier.

  • Automate your outreach.
  • Improve communication.
  • Support your team.

Implementation Services

Implementing EMP is quick and easy; in fact, the onboarding process of the Enrollment Marketing software is typically completed in just eight weeks. During the setup, our team works to streamline and personalize your outreach, tighten your communication flow, and establish more efficient processes.

  • Launch quickly.
  • Build new processes & efficiencies.
  • Customize your solution with expert support.

Insights

Harnessing the power of your data, Insights goes deeper by giving you the easily digestible intelligence you need to manage your recruitment funnel. With a user-friendly dashboard design, real-time reporting, and powerful visual analytics, our Enrollment Marketing software allows you to compare year-over-year performance and pivot quickly based on current results.

  • Access data in real time.
  • Set achievable and appropriate goals.
  • Share success with leadership.

Expand your resources and reach with EMP.

Speed matters in recruitment. When competition is tough, you can’t afford to be the last to respond. EMP provides an immediate response to your inquiries through a personalized student portal and automated outreach. As a result, your prospects can begin their engagement with you any time–24/7/365.

With EMP, every student has a personalized website designed to include the degrees, programs, advantages, next steps, and timelines most pertinent to them. The Enrollment Marketing software updates quickly and pushes what matters to your prospects with its versatile enrollment management system designed for admissions. Portals put you in control of your communications in a way institutional websites simply can’t.

Set it and forget it. With EMP, you set up marketing campaigns (email, text, direct mail), then automate those campaigns to release on your schedule. To-do lists are generated automatically to keep admissions counselors on top of their daily activities. The result is greater efficiency, allowing your team to focus on high-touch activities instead of routine administration.

Using behavioral analytics, EMP tracks engagement on an individual basis, giving your team a deeper understanding of what motivates your prospects to take their next step. This Enrollment Marketing software allows you to see every touchpoint and interaction for every individual prospect then aggregate the reporting into a big-picture dashboard.

EMP supports your admissions representatives by providing them with “action triggers” and to-do lists. When a prospect engages with an email, for example, your counselors can be notified so they can prioritize their follow-up. Managers can track counselors’ activity and provide support where needed–building a team that is nimble, proactive, and motivated to succeed.

Support for your goals, right sized for your institution.

EMP supports the enrollment goals of universities, colleges, and programs of all sizes. EMP is ideal for both established programs looking to improve the efficiency of their enrollment management system and new programs looking for launch support.

Large Institutions

For large public and private institutions, adding EMP provides proactive tools to better manage enrollment marketing efforts. Our Enrollment Marketing software integrates with existing CRM systems like TargetX, Slate, and others.

Small Institutions

For smaller institutions looking for help with inquiry management, EMP is the affordable option. EMP serves as a stand-alone modern prospect management system, offering access to a powerful suite of tools and new ways to manage your staff, time, and processes.

Programs and Schools

Feeling lost in a large institution? EMP puts you in control with an easy-to-use inquiry management system specifically tailored to your professional school, graduate program, college, or online program.

Hear from our clients.

Samantha Kammers, Director of Non-Traditional Admissions, MSOE
With Liaison’s notification feature, we get notified immediately when a student inquires about our programs or applies. This makes it really easy for us to communicate with them right away, when they’re still engaged and interested.
Samantha Kammers
Director of Non-Traditional Admissions
Milwaukee School of Engineering (MSOE)
Sean Pitzer, Associate Director of Graduate Admissions, St. Cloud State University
EMP has allowed us to proactively communicate with students – at every stage of the funnel – on a schedule. We have rolling and fixed admissions, so the system gives us the ability to strategically segment communications based on our different audiences.
Sean Pitzer
Associate Director of Graduate Admissions
St. Cloud State University

Case Studies

MSOE building exteriors grohmann tower and sky

Milwaukee School of Engineering (MSOE) has been a client for nearly a decade and has used EMP to automate communication and streamline operations. MSOE values Liaison’s easy-to-use EMP for providing them with a quick and effective way to continually engage with students throughout the entire admission cycle and to target specific groups with highly targeted communications.

STC riverbank

St. Cloud State University – a regional comprehensive university in St. Cloud, Minnesota – wanted to increase enrollment for their 90+ graduate degree options. With limited staffing, the school chose EMP as a platform for managing their outreach. Using EMP, they generated 30% more emails in their first year, helping to drive 6% enrollment growth and reducing in-house workload.

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See EMP in action with a custom demonstration.

Schedule a demo to see the Enrollment Marketing software in action and learn how EMP supports a comprehensive Enrollment Marketing solution for institutions of every size. Experience the power of an enrollment management system designed specifically for what you do.

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