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Digital Strategy

Liaison Digital Strategy is crafted exclusively for higher education institutions, designed to enhance visibility, engage prospective students, and drive quality leads. With the support of a dedicated team of higher ed and digital marketing experts, Liaison’s digital services help institutions stand out from competitors and improve conversion rates through strategic and optimized digital marketing campaigns.

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Key Features

In-depth SEO efforts, including content optimization, technical audits, and backlink outreach, drive organic traffic and increase rankings, ensuring institutions reach the right audience over time.

SEM specialists craft targeted ad campaigns using precise keywords and demographics to maximize ROI, capture high-intent audiences, and boost visibility. Campaigns also incorporate competitor evaluations, program-specific initiatives, and brand awareness strategies to position your institution or program as a leader in your market.

Programmatic display, native, and streaming ads can connect with potential students across aligned subject matter websites and blogs. By leveraging demographic, behavioral, and contextual audience targeting, we ensure your ads reach the most relevant audience. Our strategies incorporate first-party and third-party data sources to amplify impact and engagement.

Customized social ad campaigns across platforms like Meta, LinkedIn, TikTok, and Snapchat allow Liaison’s paid social solutions to prioritize lead generation and drive qualified inquiries.

Regular reports provide full visibility into campaign performance metrics, from impressions and clicks to conversion rates, enabling informed, strategic decision-making.

How It Works

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Search engine optimization (SEO)

Liaison helps you jumpstart your SEO strategy. Our comprehensive audits provide prioritized, actionable takeaways that generate improvements from the very first phases of the campaign. By focusing on inbound traffic—the highest-converting form of traffic on the web—our approach ensures your institution is present when prospective students are actively searching for you. Replace old-school stealth applications with the right SEO strategy to earn high-intent, sustainable, inbound traffic.

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Search Engine Marketing (SEM)

Marketing through paid SEM complements organic strategies by bolstering your brand presence and maintaining competitiveness. Liaison’s specialists focus on program-specific searches, leveraging in-depth keyword research and ongoing competitor analysis to inform the most cost-effective and high-converting ad placements. Campaigns are continually optimized to ensure maximum visibility and engagement with prospective students.

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Paid Social Media Campaigns

Our tailored social media campaigns run across platforms like Meta, LinkedIn, TikTok, and others. By leveraging first-party data, such as search lists and historical enrollment data, we create custom and lookalike audiences with higher intent. Geotargeting tactics help capture interest from pertinent events, feeder schools, and other key areas. Paid social campaigns are also a powerful tool for reaching influencers like parents, caregivers, and guidance counselors, ensuring your message resonates with all key stakeholders.

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Campaign Reporting and Analysis

Monthly reporting calls offer insights on impressions, leads, conversion rates, and more, ensuring institutions remain updated on their campaign performance and informed on strategies for improvement.

Why choose Liaison Digital Strategy?

Higher Education Expertise

Liaison’s team of higher-ed marketing professionals brings in-depth knowledge of the challenges and goals unique to academic institutions.

Tailored, Data-driven Approach

Every campaign is customized based on the institution’s enrollment targets, audience, and competitive landscape, ensuring effective engagement and measurable results.

High Efficiency and Value

From SEO and SEM to paid social, Liaison’s cohesive suite of digital services provides institutions with the highest ROI through streamlined, expertly-managed campaigns.

Ease of Use

Liaison simplifies the digital marketing process, empowering institutions with intuitive, results-focused services that reduce complexity and support user adoption.

Unparalleled Support

A dedicated account team works closely with each institution to ensure campaigns are strategically aligned with enrollment goals, adapting tactics based on real-time performance and collaborative feedback.

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Request your free Liaison Digital Strategy consultation.

A generic one-size-fits-all approach might get you leads, but will those leads convert to enrolled students? How can you integrate digital leads into your enrollment marketing plan without more burden on your staff? Which digital strategies will give you the most bang for your buck? You have questions. We have answers. Let’s connect!

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