Students reviewing the Intelligent print piece

On-Demand Print

Are you pulling every lever to achieve your enrollment goals? Adding personalized, on-demand print to your recruitment outreach plan is essential to maximizing your lead generation and engagement. Transform your student recruitment with automated, trackable, hyper-personalized print solutions specifically designed for higher education.

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Cut through the clutter with personalized, relevant print solutions.

In a time of email overload, spam filtering, and screen fatigue, print cuts through the clutter to get the attention of prospective students and their influencers (like spouses and parents). When print and digital channels work together, the engagement levels are exponential. Better yet? Highly personalized print–our specialty–has the biggest impact of all.

Variable Printing

Next-level personalization lets you swap out majors, activities, sports, hometowns, student profiles, testimonials, next steps, and more. Now every student receives a completely customized mailing piece.

  • Speak directly to individuals.
  • Drive action with relevancy.
  • Shine a light on smaller programs.

Print on Demand

On-demand print means the end of boxes of marketing materials–outdated the moment they arrive! Personalized mailers can ship immediately from our in-house print facility, so you stay top-of-mind.

  • Print only what you need.
  • Make changes in minutes.
  • Automate your process.

Dimensional Printing

Postcards are great, but to really set yourself apart, you need a stand-out mailing design. Unique shapes and sizes, gift boxes, and more can be designed by our experts to support your brand, budget, and goals.

  • Think outside the box.
  • Leverage your brand.
  • Stand out from the crowd.

Activity Tracking

From QR codes to trackable personalized landing pages, our print communications are designed to provide the data you need to drive future decisions.

  • See print engagement as it happens.
  • Personalize QR codes and links.
  • Track, measure and adjust.

The Case for Print

Variable data is used to create a unique piece for each student, a tactic proven to increase engagement. Mailers will include compelling content, a clear and timely call to action, and the use of powerful institutional visuals and branding.

No more hand-made packets, no batch printing, no time wasted. When a lead comes in, you can respond immediately. All variable print pieces are created, designed, programmed, written, and fulfilled by our Liaison staff. This frees you and your team to focus your precious time on high-touch, student-centric activities.

When students engage with your piece, you’ll know it. Personalized landing page links and QR codes can be used to track activity. That information is then fed into your dashboard and integrated with everything you do. Admissions staff will be notified when a piece is read so they can reach out promptly.

Print only what you need when you need it. Update your mailing pieces whenever you need to and without delay-no waiting, no waste, no change fees.

Start-to-Finish Print Management

1. Strategize

Our expert team gets to work, developing a print strategy that works with your budget, timelines, and available data.

2. Design

Highly variable, highly personalized pieces are designed by award-winning creatives who understand copywriting, design, and the best ways to use variable to meet your goals.

3. Launch

Hyper-personalized print launches at light speed to ramp up your engagement and support your campaigns, managed by our experienced in-house production team.

4. Automate

Inquiries receive a timely response with no manual intervention from your staff; mailings are tracked in one dashboard system.

Why Print Matters

Of Americans prefer being contacted by direct mail

Of Gen Z are “excited to see what the mail brings”

Improvement in response with 3+ points of personalization

Hear from our clients.

Sean Pitzer, Associate Director of Graduate Admissions, St. Cloud State University
The print element brings back the excitement of getting a real, physical acceptance letter in the mail. It also serves to build a greater sense of belonging, especially for our online graduate students who may never get a chance to visit our campus in person.
Sean Pitzer
Associate Director of Graduate Admissions
St. Cloud State University
Quimby Linda, Vice President for Enrollment, Franklin Pierce University
Liaison’s variable print-on-demand service allowed us to quickly revise messaging when we needed to. It’s good to have a partner who can adapt swiftly to meet our communication needs.
Linda Quimby
Vice President for Enrollment
Franklin Pierce University

Case Study

STC riverbank

St. Cloud State University – a regional comprehensive university in St. Cloud, Minnesota – wanted to increase enrollment for their 90+ graduate degree options. With limited staffing, however, the school lacked the resources to actively expand their recruitment process. By working with Enrollment Marketing, they ramped up their email, texting and print outreach and saw an enrollment increase of 6%.

CTA visual featuring male professional

See how On-Demand Print can power up your marketing efforts.

If it’s not already, print needs to be an integral part of your omnichannel marketing plan. From custom, fully personalized viewbooks and financial aid award letters to dynamic yield pieces, we’re the leader in variable, on-demand print. Let’s talk about the potential benefits of print to your institution and program today.

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