Latest in Blog:
ADEA Honors Liaison Founder and CEO George Haddad With Gies Award for Eminence in Innovation
The honor recognizes Mr. Haddad’s transformative contributions to oral health and health professions enrollment management, as well as his decades-long commitment to advancing dental education through technology and innovation.
The Evolution of Student Recruitment: Meeting Gen Z Where They Are With Omnichannel Search
Liaison Search empowers institutions to implement omnichannel strategies by combining search engine optimization (SEO), search engine marketing (SEM), paid social, email, and print to create a seamless experience for students.
How Data-Driven Search Transforms Student Recruitment
Data-driven search strategies leverage advanced analytics and targeted data to identify and engage with the right students.
Top 5 Aid Optimization Insights for Financial Aid Awareness Month
Optimized models are designed to be able to incorporate additional data sources beyond traditional leveraging models.
Liaison Unveils New Intelligent Names Degree Intent Scores, Enhancing Predictive Power and Reach
The new Intelligent Names scoring model empowers colleges, universities, and education providers with deeper data-driven insights to achieve enrollment goals more effectively.
Personalized Communication Strategies That Drive Student Engagement in Higher Education
By delivering personalized, timely, and relevant messages through multiple channels, institutions can foster deeper connections and enhance student engagement in higher education.
Avoiding Marketing Pitfalls Pt. 3: Communicating to Everyone the Same Way
Hyper-segmentation is not about casting a wide net but rather creating smaller, targeted audiences with clear, actionable insights.
Making Higher Education More Affordable: The Role of Financial Aid Strategies
Managing financial aid optimization with Liaison's AI-powered Othot platform is a powerful way to make higher education more accessible while helping institutions achieve their objectives.
Aligning Student Goals With Academic Opportunities for Greater Community College Student Engagement
To focus on student-centered goals, community colleges should create clear, supportive routes to earning credentials and achieving career milestones.
How Metro State University Went From Fragmentation to Efficiency With GradCAS and BusinessCAS
The implementation of GradCAS and BusinessCAS yielded immediate and remarkable results for Metro State University.
How Community Colleges Can Simplify the Student Enrollment Process
By identifying obstacles early, colleges can guide students more effectively throughout the enrollment process, keeping them on track and engaged.
From Recruitment to Retention: The Impact of AI on Higher Education
Today’s higher education leaders have an unprecedented opportunity to foster greater student success and institutional growth by embracing AI as a tool to help inform their decisions.