Blog

We dive deep into the latest trends, share expert advice, and provide insightful commentary on a range of topics. Whether you're looking for practical tips, innovative ideas, or in-depth analysis, our blog is your go-to source for information and inspiration.

Latest in Blog:

Avoiding Marketing Pitfalls Pt. 3- Communicating to Everyone the Same Way

Avoiding Marketing Pitfalls Pt. 3: Communicating to Everyone the Same Way

Hyper-segmentation is not about casting a wide net but rather creating smaller, targeted audiences with clear, actionable insights.

February 7, 2025

4 min read

Jess Lanning

Making Higher Education More Affordable-The Role of Financial Aid Strategies

Making Higher Education More Affordable: The Role of Financial Aid Strategies

Managing financial aid optimization with Liaison's AI-powered Othot platform is a powerful way to make higher education more accessible while helping institutions achieve their objectives.

February 7, 2025

5 min read

Liaison

Aligning Student Goals With Academic Opportunities for Greater Community College Student Engagement

Aligning Student Goals With Academic Opportunities for Greater Community College Student Engagement

To focus on student-centered goals, community colleges should create clear, supportive routes to earning credentials and achieving career milestones.

February 7, 2025

6 min read

Jeremy Schaeffer

How Metro State University Went From Fragmentation to Efficiency With GradCAS and BusinessCAS

How Metro State University Went From Fragmentation to Efficiency With GradCAS and BusinessCAS

The implementation of GradCAS and BusinessCAS yielded immediate and remarkable results for Metro State University.

February 7, 2025

4 min read

Liaison

How Community Colleges Can Simplify the Student Enrollment Process

How Community Colleges Can Simplify the Student Enrollment Process

By identifying obstacles early, colleges can guide students more effectively throughout the enrollment process, keeping them on track and engaged.

February 6, 2025

6 min read

Jeremy Schaeffer

From Recruitment to Retention Imaging_Blog

From Recruitment to Retention: The Impact of AI on Higher Education

Today’s higher education leaders have an unprecedented opportunity to foster greater student success and institutional growth by embracing AI as a tool to help inform their decisions.

February 6, 2025

3 min read

Liaison

How to build a dynamic student enrollment plan

How to Build a Dynamic Student Enrollment Plan That Thrives Amid Change

Strategic flexibility can make the difference between hitting enrollment targets and falling short. Institutions can take several steps to continuously refine their strategies.

January 29, 2025

4 min read

Craig Cornell

Western Connecticut State University’s Strategic Enrollment Success- Leveraging TargetX and Othot

Western Connecticut State University’s Strategic Enrollment Success: Leveraging TargetX and Othot

The strategic combination of Liaison's AI and CRM tools enabled WCSU to successfully identify areas of opportunity for more effective recruitment initiatives.

January 17, 2025

5 min read

Liaison

Moving Beyond New Year’s Resolutions to Embrace a Multi-Year Enrollment Strategy

Moving Beyond New Year’s Resolutions to Embrace a Multi-Year Enrollment Strategy

Enrollment managers need to develop a wider multi-year strategy that includes tools with the ability to enable deeper, more highly data-informed fine tuning throughout any given cycle.

January 17, 2025

4 min read

Craig Cornell

How to Recruit Undergraduate Students Who Persist

How to Recruit Undergraduate Students Who Persist

Creating detailed student personas—representations of ideal applicants based on real data—lets institutions tailor their outreach with pinpoint accuracy.

January 2, 2025

4 min read

Liaison

The Evolution of the traditional Admissions Funnel

The Evolution of the Traditional Admissions Funnel: Adapting to a New Era

The modern admissions funnel is a dynamic, digital, and personalized journey.

December 30, 2024

4 min read

Mondy Brewer

Demystifying AI- A Guide to AI Literacy in Higher Education Enrollment Management

Demystifying AI: A Guide to AI Literacy in Higher Education Enrollment Management

AI literacy is the ability to understand, evaluate, and responsibly use AI technologies.

December 20, 2024

4 min read

Liaison