Featured Content
Latest Content
Hayley Wolf: The Next VP of Sales at Liaison
Hayley Wolf is named as the next vice president of sales at Liaison. Hayley joined Liaison in 2018 through the acquisition of TargetX.
90 Days In: Key Issues for Enrollment Managers
Sarah Coen outlines the key issues shaping the higher ed landscape and how she plans to combat them as Chief Growth Officer at Liaison.
Liaison Intelligent Names Helps Kalamazoo Valley Community College “Identify the Right Population"
Kalamazoo Valley sought to reach adult learners, so they partnered with Liaison to utilize our Intelligent Names Explore solution.
Innovation in Inclusion: Redefining Equity in College Admissions After Affirmative Action
AI is at the forefront of reshaping how institutions approach equity in college admissions in the post-affirmative action era.
The Importance of Variable Print When Marketing a College or University
Traditional marketing methods like direct mail and variable print continue to play a crucial role in higher ed marketing campaigns.
The Revolution of Graduate Student Search
Navigating how to use AI in higher education can be complex, but ethical AI development is key to successful and fair implementation.
Celebrating National First-Generation Student Day with a Liaison First-Gen Success Story
Liaison celebrates their very own First-Generation Student featuring David Poole, Managing Director of EngineeringCAS.
Data Readiness Checklist for Predictive AI in Higher Education (Infographic)
This data readiness checklist outlines the questions higher ed leaders should ask and how to prepare for using predictive analytics on campus.
Leveraging AI for Student Retention: Strategies for Undergraduate Success
The application of AI in higher ed improves student success and retention strategies, identifying at-risk students and enhancing engagement.
Avoiding Marketing Pitfalls Pt. 1: Too Much Noise
Make sure your goals stay within reach and your marketing initiatives remain on target to avoid higher ed marketing pitfalls in 2024.
Liaison Appoints Todd Abbott as New VP of Business Development to Lead Growth Initiatives
Liaison appoints Todd Abbott as their newest Vice President of Business Development to lead growth initiatives and strategic partnerships.
From Theory to Practice: How to Search for the Right Students at the Right Time
Liaison Search empowers colleges and universities to target high-quality prospects with an unprecedented level of focus.