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Blog
Overlooked No More: 5 Must-Know African American Pioneers in Higher Education
Ethical Considerations for AI in Higher Education: Ensuring Fairness and Transparency
A Day in the Life of Student Success With AI
What it Means to Be Data-Informed in Strategic Enrollment Management
Leveraging Advanced Analytics and AI for Holistic Admissions in Higher Education
Adapting to Email Changes Coming this February
The Power of Holistic Review in Graduate Education
3 Ways to Adapt to the Supreme Court Ruling on Affirmative Action
Update from Mollie Ballaro on How to Navigate the ISIR Delay
Tap into the Power of Alumni Engagement to Build Your Enrollment Pipeline
PostBacCAS Is a “Lifesaver”: How Two Programs are Doing More with Less
Ready. Set. Yield.
WebAdMIT™ Paves a Path to Streamlined, Paperless Admissions Workflows at Pacific Lutheran University
New Liaison Survey Exposes Troubling Missed Opportunities in Higher Ed’s AI Strategy
Relationship Building in Student Recruitment Marketing: Leveraging your WHY
Celebrating National First-Generation Student Day with a Liaison First-Gen Success Story
Honoring Veterans, Past and Present
90 Days In: Key Issues for Enrollment Managers
Hayley Wolf: The Next VP of Sales at Liaison
The Next Phase of the California State University’s Transfer Planner Launches Successfully
Hannah to Head University of Pittsburgh’s Responsible AI Advisory Board
Navigating the ISIR Delay: Strategic Steps for Higher Education Institutions
Celebrating Black History: A Reading List to Educate and Inspire
Liaison and NASH Announce Strategic Partnership to Address Pressing Challenges in Higher Education
The Importance of Transparency in Education When Adopting AI
Liaison Celebrates Employee Appreciation Day 2024
What is Responsible AI and How Do We Lead With It?
The Revolution of Graduate Student Search
How Should Higher Education Teams Adopt AI Into Their Staffing Processes?
Celebrating Women in Tech at Liaison
How AI Can Boost Higher Ed Student Success Outside the Classroom
AI Is No Longer on the Higher-Ed Horizon (Infographic)
How AI is Reshaping the Post-SCOTUS Admissions Landscape
Liaison Unveils MyLiaison, a Student Centric Website for Bridging Education and Employment
Integrating AI Into the College Admissions Process
Enhancing Graduate School Admissions With MyLiaison Solutions
How MyLiaison Helps Overcome Challenges for International Students and U.S. Universities
Harnessing AI For Fairer Admissions: A Path to Equity in Higher Education
Innovation in Inclusion: Redefining Equity in College Admissions After Affirmative Action
UK Government Proposes New Measures to Curb Student Visa Abuse
Bridging the Gap: Empowering Non-Traditional Students in Higher Education
Navigating the Data Deluge: Transforming College Admissions with Strategic Insights
Liaison Introduces Living Profile
Data Readiness Checklist for Predictive AI in Higher Education (Infographic)
Using Predictive Analytics for Student Success and Retention at Community Colleges
The Case for Graduate Application Fees
How AI in College Admissions Can Streamline Processes and Enhance Enrollment
Leveraging AI for Student Retention: Strategies for Undergraduate Success
TargetX Premier Education
Exploring the Future of AI in Higher Education: Transforming Admissions and Enrollment
Modular education: Bridging the gap between academia and workforce demands
The Numbers May Be Improving, But There’s a Long Way to Go
The Importance of Variable Print When Marketing a College or University
Harnessing the Power of Data Analytics in Higher Education Admissions (Infographic)
Empowering Student Success: A Transformative Partnership Between Liaison and the California State University
The Higher Ed Community’s Practical, Tactical Challenges…and Hope for the Future
Data-Driven ROI: Liaison’s Intelligent Names Helps Kalamazoo Valley Community College “Identify the Right Population”
Avoiding Marketing Pitfalls Pt. 1: Too Much Noise
Liaison Appoints Todd Abbott as New VP of Business Development to Lead Growth Initiatives
The Importance of Strong Leadership in Graduate Enrollment Management
2024 IMPACT Grant
The Benefits of Choosing and Using the Right CRM
From Theory to Practice: How to Search for the Right Students at the Right Time
“Beyond the Buzz” Webinar Wrap-Up: Harnessing the Power of AI in Higher Education
FAFSA Lessons Learned: How to Prepare for Better Outcomes This Year
Avoiding Marketing Pitfalls Pt. 2: Putting Performance Over Preference
Data Literacy: A Key to Informed Campus Decisions
Top 4 Data-Driven Enrollment Management Strategies for 2025 and Beyond
From Spreadsheets to Strategy: Why a CRM is Essential for Community College Recruitment
AI Literacy in Higher Education: A Quick Guide (Infographic)
Higher Education Budget Models and Best Practices- A Guide for Enrollment Leaders
Transforming Student Engagement: How AI Is Personalizing the Community College Experience
Demystifying AI: A Guide to AI Literacy in Higher Education Enrollment Management
The Evolution of the Traditional Admissions & Enrollment Funnel: Adapting to a New Recruitment Era
How to Recruit Undergraduate Students Who Persist
Moving Beyond New Year’s Resolutions to Embrace a Multi-Year Enrollment Strategy
Western Connecticut State University’s Strategic Enrollment Success: Leveraging TargetX and Othot
How to Build a Dynamic Student Enrollment Plan That Thrives Amid Change
From Recruitment to Retention: The Impact of AI on Higher Education
How Community Colleges Can Simplify the Student Enrollment Process
How Metro State University Went From Fragmentation to Efficiency and Became the “Poster School” for Embracing Change with GradCAS and BusinessCAS
Aligning Student Goals With Academic Opportunities for Greater Community College Student Engagement
Making Higher Education More Affordable: The Role of Financial Aid Strategies
Avoiding Marketing Pitfalls Pt. 3: Communicating to Everyone the Same Way
Personalized Communication Strategies That Drive Student Engagement in Higher Education
Liaison Unveils New Intelligent Names Degree Intent Scores, Enhancing Predictive Power and Reach
Top 5 Aid Optimization Insights for Financial Aid Awareness Month
How Data-Driven Search Transforms Student Recruitment
xThe Evolution of Student Recruitment: Meeting Gen Z Where They Are With Omnichannel Search
The Evolution of Student Recruitment: Meeting Gen Z Where They Are With Omnichannel Search
ADEA Honors Liaison Founder and CEO George Haddad With Gies Award for Eminence in Innovation
Get Ready to Ignite the Success of Future Generations at experience: LIAISON | San Antonio
TOP 10 MYTHS ABOUT GRADCAS
The End of Generic Outreach: Why Personalized Communication Is Key in Inbound and Outbound Recruiting
On-Demand Webinar: Understanding National Fall Enrollment Data and Adapting to the Changing Landscape Using a Centralized Application Service
How to Recruit Prospective Students More Effectively With Liaison Search
Amplifying Student Voices: The Top 5 Themes in Applicant Feedback
The Power of Predictive Insights With AI: Deliver the Right Message, Every Time
Upward Communication in Graduate Enrollment Management
Unlocking the Benefits of CRMs: A Path to Efficiency and Engagement
Optimizing Financial Aid and Student Success With Liaison Othot’s Analytics
University Marketing vs. Enrollment Marketing: Why Your Strategy Needs a Specialized Focus
Leading Technology Implementations in Enrollment Management
Enhancing Pharmacy Admissions: The Power of Integrating Liaison’s Outcomes CRM With PharmCAS
Celebrating World Health Day: Pioneering the Future of Healthcare Admissions
The Power of Predictive Analytics in Higher Education: Boosting Yield and Student Retention With Othot
Transforming Community College Onboarding: Harnessing Technology for Long-Term Success
Building Connections That Count: The Benefits of Omnichannel Marketing in Higher Ed
Only 2 Months to Go: Get Ready for experience: LIAISON 2025!
On-Demand Webinar: Analytics in Action—How to Optimize Aid Allocation and Make Data-Driven Decisions Earlier in the Recruitment Cycle
From Recruitment to Retention: The Benefits of Liaison’s CRM Software for Higher Education
A Timely Conversation: How to Use AI and Advanced Analytics to Identify and Support At-Risk Students Earlier
AI and Student Recruitment: Bridging Technology and Human Connection
How Predictive Analytics Supports Higher Ed Student Success
AI-Driven Decision Making: Empowering Higher Ed Leaders to Thrive
Webinar On Demand: Liaison Search—Communicating to an Enrollment Funnel of One
From Data to Decisions: How AI Empowers Enrollment Counselors
Webinar On Demand: Integrating Planning and Strategy Across the Institution
Golden Gateways: Key Takeaways from the 2025 NAGAP Conference
Ready to Work and Play? Join Us in San Antonio for experience: LIAISON 2025
Empowering Higher Education Administration With AI-Driven Tools
AI Adoption in Education: A New Era for Undergraduate Programs
Marketing—Teach, Don't Tell
How AI Is Boosting Community College Student Success
Webinar On Demand: Addressing the Need for Agility in Enrollment Management
Why AI Is Key to Effective Graduate Program Leadership
Get Ready to Experience the Art and Science of Higher Ed Leadership at experience: LIAISON
Honoring Juneteenth: A Reflection on Freedom, History, and the Work Ahead
ExploreHealthCareers.org Relaunches with a Modern Design and Renewed Mission to Support the Next Generation of Healthcare Professionals
From Discovery to Results: How Liaison Enrollment Marketing (EM) Drives Growth Through Collaboration
Celebrating Pride: A Personal Perspective
From Complexity to Clarity: Exploring GEM Best Practices
When Yield Tactics Aren’t Enough: The Evolution of a Blog
East Coast Summer GEM Insights to Enhance Access to Graduate Education
Your Enrollment Infrastructure, Rewired: Building a Modern Power Grid for Higher Ed
Navigating the Currents: What We Learned at experience: LIAISON 2025
The Gateway to Enrollment: How Centralized Applications Improve Access and Efficiency
How AI-Powered Search and Multichannel Marketing Campaigns Drive Better Enrollment Outcomes
Celebrating the 2025 IMPACT Grant Winners
Smarter Financial Aid Strategies for Higher Education Yield and Student Retention
Ending Summer Melt: A Data-Driven Playbook for Enrollment Leaders
From Data to Action: Unpacking Persistence and Retention Insights
Strengthening the Core: Why Graduate Admissions Needs a New Foundation
(old)Bridging the Gaps in Enrollment Tech To Boost Student Engagement
The New Rules of Student Recruitment for Adult Learners
Bridging the Gaps in Enrollment Tech to Boost Student Engagement
The Nerve Center of Enrollment: How a CRM Powers a Connected Campus
The Case for Optimism: How Liaison Supports the Higher Ed Community and Industry in the Face of Constant Change
How Predictive Analytics Personalizes the Higher Education Experience
What the Liaison CAS Cycle Reports Reveal About the 2023–24 Graduate Admissions Experience
Anticipating the Needs of Tomorrow’s Students: AI’s Role in Strategic Enrollment Planning
Pixels With Purpose: How Higher Ed Marketers Can Use Pixel Data to Strengthen Enrollment Strategies
Rewriting the Rules of Enrollment With AI and Predictive Analytics
Why The First 90 Days Determine ROI In Any Business Transformation
The State of Undergraduate Inquiry Response (Infographic)
Smarter Workflows, Stronger Outcomes: Productivity Tools for Higher Ed Enrollment
Are Your Inquiry Responses Helping or Hurting Enrollment?
From Algorithms to Answers: Why SEO Has Always Been Evolving
Webinar Rewind: Turning Data Insights Into Actionable Enrollment Decisions
What We’re Doing About GEO: Behind the Scenes of Our SEO Services
Better Data Readiness Opens the Door to Smarter AI in Higher Education
Liaison and WES Launch Partnership to Support Global Student Mobility
Innovation in Action: How State Systems Are Transforming Enrollment Management
From First Click to Connection: 5 Proven Ways to Build Trust at the Graduate Inquiry Stage
GEO Best Practices for Higher Education: What Still Matters (and What’s New)
How Analytics in Higher Education Is Reshaping Enrollment Management
Managing Data Security in Higher Education: The Path to Increased Trust
Webinar Rewind: Framework for the Future—Modernizing Enrollment Management at the System Level
Yield Signs Ahead: Reading the Roadmap of Grad Enrollment
The .edu Still Matters: GEO and the Student Search Journey
Let’s Navigate Change Together: Registration Is Now Open for experience: LIAISON in Baltimore
Where Are You on the Ed Tech Maturity Curve?
Webinar Rewind: Strengthening the Core of Graduate Admissions
Webinar Rewind: Scaling Beyond {First Name}—How CRM-Powered Orchestration Transforms Enrollment Marketing
Webinar Rewind: Winning Yield by Gaining Family Confidence
Save Your Seat Now for experience: LIAISON | Baltimore Workshops
Innovation Will Stall in Your Company If You Don’t Fix This Cultural Problem
Student Engagement That Lasts: Turning CRM Insights Into Student Persistence
GEM Horizons Webinar Rewind: Graduate Enrollment Management Pulse Check
The 2026 EDUCAUSE Top 10: Building a More Connected Future With Higher Ed Technology
Graduate Enrollment Market Updates: January 2026
How Marketing Automation Is Shaping Personalized Student Support
Looking Back to Plan Forward: Strategic Insights from University Presidents
Using Student Success Analytics and Data to Prevent Attrition Before It Starts
AI in Action: Practical Strategies to Optimize Financial Aid
AI in Action: Practical Strategies to Optimize Financial Aid
Liaison Founder and CEO George Haddad Reflects on 35 Years Serving the Higher Ed Community
Financial Aid Strategies for Modern Enrollment: Moving Beyond Static Models to Dynamic Optimization
The Future of Higher Education: Key Takeaways From Liaison’s 35-Year Insights Report
Strategic Yield Management in Higher Education: How AI Is Transforming Enrollment, Retention, and Financial Aid
Liaison and Niche Partner to Connect Graduate Program Discovery with Centralized Applications
The People Behind the Progress: Liaison's Account Management Teams Connect Technology to Progress
How to Adapt to Disruption Without Losing Your Identity
Why Traditional Financial Aid Strategies No Longer Align With the Modern Enrollment Process
Higher Education Trends 2026: 5 Takeaways Enrollment Leaders Can’t Ignore
How Data-Driven Engagement Improves Enrollment Yield and Reduces Melt
Is Your Institution Ready to Optimize Financial Aid? How to Assess Readiness for a Smarter, More Agile Approach (Infographic)
The People Behind the Progress: How Liaison Education & Knowledge Turns Adoption Into Empowerment
Time Is the Scarcest Resource in Graduate Enrollment Management
Predictive vs. Prescriptive Financial Aid Optimization: What Enrollment Leaders Need to Know
Is Your Financial Aid Strategy Built for Today? Rethinking Financial Aid in Higher Education
How Liaison Enrollment Marketing Services Financial Aid Awarding Drives Yield
How Liaison's Product Teams Build What Higher Ed Needs Right Now—And Next
Rethinking Higher Education Enrollment Trends for a Plateau Era
How Real-Time Optimization Strengthens Aid Strategy Throughout the Enrollment Management Cycle
Webinar Rewind: Rethinking Student Search
Unlocking the Potential of AI: Optimizing Enrollment, Retention, and Financial Aid (Infographic)
Search and Search: Finding the Right Students and Being Found by Them
The People Behind the Progress: The Culture That Carries Liaison Forward
Liaison Launches WebAdMIT Holistic and Predictive Insights for More Informed and Mission-Aligned Admissions Decisions
How Data-Driven Engagement Improves Enrollment Yield and Reduces Melt
Modernizing Financial Aid to Drive Enrollment: Lessons from Columbia College’s Journey with Othot
The Best Tech Rollout I Ever Lived Through
experience: Liaison | Baltimore Is Where Higher Ed Moves Forward
The Marketing Myths That Undermine Yield—and What Actually Works
The Connections Between Data, AI, and Student Success
How Mission and Structure Shape Successful Technology Onboarding Processes
Leading in Limbo: Interim Leadership in Higher Education
How Predictive Insights and Enrollment Forecasting Improve Engagement Timing After Admission
Webinar Rewind: How to Maximize Yield in a Shrinking Market
4 Higher Education Enrollment Technologies Driving Graduate Enrollment Success
How to Build a Multichannel Communication Strategy That Doesn’t Overwhelm Students
Beyond the Headcount: What Do the New Enrollment Numbers Really Mean?
Innovative Enrollment Solutions Helping Graduate Programs Stay Competitive
The Women Who Built an Enduring Culture of Innovation
Enrollment Leadership in Action: Lessons From Liaison’s Leaders for the Year Ahead
Higher Ed in Action: Charting the Course Forward in Baltimore
The Strategic Buyer’s Guide to Enrollment Technology in Higher Ed
The Stakeholder Map: Understanding Who Influences Tech Decisions in Higher Ed—and What They Care About (Infographic)
How to Align Your Ed Tech Budget With the Future of Enrollment Strategy
How to Get Admitted Students to Enroll: A Discussion on Melt and Its Impact
Are You Engaging or Just Messaging? A Yield Readiness Check List (Infographic)
Liaison's Morgan Thornburg Is in a Marathon State of Mind
Meet #YourLiaison: Karen Jacobs on Purpose, Perspective, and Leadership in Higher Education
How to Make the Business Case for Tech Investment in Higher Ed
Community in Context: Reflections on the 2026 NAGAP GEM Summit
How to Build Internal Buy-In for a Future-Ready Technology Investment
How to Invest in Enrollment Technology That Actually Delivers
What the Rise of AI in College Admissions Means for Equity and Empathy
What Future-Ready Really Looks Like in Higher Ed Tech
One Month to Go! Charting the Course Forward at experience: LIAISON | Baltimore
News
Liaison and NAGAP Forge Partnership to Empower Graduate Enrollment Management
Liaison and AACOM Partner to Launch "Othot for AACOMAS," Bringing Predictive Analytics and Holistic Review to Osteopathic Medical Schools
Liaison Selected as Technology Partner to Reimagine the California Community Colleges’ Student Application Experience
Guides
Insights
Liaison Data Integrations: Innovating with Ease and Confidence
Case Studies
Increasing Enrollment with Intelligent Names and an Intelligent Campaign
TargetX Premier Services Helped Eastern University Grow Enrollment by 150% in Five Years
How Oklahoma City Community College Streamlined Admissions With Liaison Outcomes
How Metro State University Went From Fragmentation to Efficiency and Became the “Poster School” for Embracing Change with GradCAS and BusinessCAS
University of North Texas at Dallas Maximizes Student Engagement With TargetX
Stony Brook University's Journey to Enrollment Excellence With Liaison Othot
Oklahoma State University Breaks Enrollment Records With Liaison Othot
How Western Connecticut State University Increased Enrollment by 20.7% in One Year
How City Year Revamped Its Application Experience With Liaison TargetX
Indiana University of Pennsylvania Achieved a 90% Fall-to-Spring Retention Rate With Liaison Othot
How Delaware County Community College Expanded Its Use of Liaison TargetX to Manage Enrollment and Personalize Engagement
How Concordia University Texas Increased Admissions by 9% With Liaison Enrollment Marketing
Liaison SlideRoom Makes the Multi-Media Portfolio Review Process “Easy and Intuitive” at a Leading California Arts School
How Defiance College Increased New Student Enrollment Nearly 80% With Liaison Enrollment Marketing
The University of Texas Rio Grande Valley Builds a Connected Enrollment Strategy With Liaison TargetX
North Dakota State College of Science Achieves 17% Enrollment Growth with Liaison TargetX and Enrollment Marketing
Ebooks & Guides
The CRM Imperative: A Benefits Guide for IT Leaders
AI In Action Playbook
5 Powerful Ways AI is Redefining Holistic Review eBook
The State of CRM for Enrollment Management
CRM Replacement Guide for Higher Education
CRM Buyer’s Guide for Higher Education
Three in 30 Video Series
6 Benefits of Centralized Applications eBook
Events
Previous Events
NACAC Conference 2025
GBC Roundtable Annual Symposium
AACRAO SEM 2025
65th Annual CGS Meeting
experience: LIAISON | Baltimore
CIC Presidents Institute 2026
NAICU 2026 Annual Meeting & Advocacy Day
NAGAP 2025 GEM Summit
AACC 2026 Annual Conference
AACOM's Educating Leaders 2026
2026 NASPA Annual Conference
Webinars
Previous Webinars
Beyond the Buzz: What AI Means for Higher Education
GEM Horizons: Data-Based Trends and Tactics in Graduate Recruitment
Stand Out From the Crowd: Inquiry Response Strategies That Work
GradCAS: See It In Action Demo
From Complexity to Clarity: Actionable Insights from GEM Leaders
Top 10 Strategies in the New Enrollment Paradigm (Part 2): Addressing the Need for Agility in Enrollment Management
Top 10 Strategies in the New Enrollment Paradigm (Part 1): Integrating Planning and Strategy Across the Institution
Liaison Search: Communicating to a Funnel of One
Analytics in Action: How to Optimize Aid Allocation and Make Data-Driven Decisions Earlier in the Recruitment Cycle
PharmCAS Integration Made Easy: Boost Enrollment With Outcomes CRM
GEM Horizons: The Persuasive Art of Upward Communication
Enrollment Trends for Leadership in Graduate Education
From Lists to Leads: Transforming Student Search to Compete in a Data-Driven World
Are Your Inquiry Responses Helping or Hurting Enrollment? What Students Really Experience When They Reach Out
Data Insights & AI Literacy: Practical Strategies to Jumpstart Predictive and Prescriptive Analytics in Enrollment Management
Turn Inquiries Into Enrollments: Findings From the 2025 Graduate Inquiry Response Project
Overcoming Enrollment Bottlenecks With Analytics: How To Turn Data Into Strategy
Framework for the Future: Modernizing Enrollment Management at the System Level
Strengthening the Core of Graduate Admissions: Building Stability, Agility, Community, and Growth
Scaling Beyond {FirstName}: Customized Marketing Engagement That Builds Authentic Relationships
Lunch and Learn: How to get More Pharmacy Applicants
Win Yield Through Family Confidence: Communicating Financial Aid and ROI Effectively
GEM Horizons: Graduate Enrollment Management Pulse Check
Looking Back to Plan Forward: Strategic Insights From University Presidents
Is Your Financial Aid Strategy Built for Today? Laying the Foundation for Prescriptive, AI-Driven Optimization
The New Search Strategy: Finding Students and Being Found
The Financial Aid Equation: AI + Trusted Partnership = Enrollment Success
Maximizing Yield in a Shrinking Market: Engaging Students From Admit to Arrival
Lessons From Liaison’s Leaders: Expert Insights for the Year Ahead
Protecting the Finish Line: Coordinated Engagement to Reduce Melt
GEM Horizons: From Signals to Strategy in Graduate Enrollment
6 Drive-to-Deposit Strategies That Actually Work
7 Strategies to Mitigate Summer Melt
Webinar Rewind: AI and Predictive Analytics in Graduate Enrollment
GDPR FAQ
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