North Dakota State College of Science Achieves 17% Enrollment Growth With Liaison TargetX and Enrollment Marketing

Stronger enrollment through an integrated, student‑centered approach.

North Dakota State College of Science (NDSCS) partnered with Liaison to modernize both its admissions operations and enrollment marketing strategy.

By using Liaison TargetX CRM and Premier Services, in tandem with Liaison Enrollment Marketing, NDSCS created a cohesive enrollment engine that delivered two consecutive years of enrollment growth—7.2% in year one and 9.3% in year two—while increasing inquiry volume at the top of the funnel.

The partnership provided the structure, strategy, and expertise needed to operate more efficiently and scale results sustainably.

Fragmented processes and limited capacity.

Before implementing TargetX, NDSCS managed admissions and enrollment marketing through disconnected systems and manual workflows. Limited visibility into data and reporting created inefficiencies, while staff time was consumed by manual tracking.

Enrollment communications were managed internally without the segmentation or cadence needed to effectively guide students through the funnel, resulting in outreach that felt generic rather than strategic or personalized.

A unified enrollment engine.

TargetX became the foundation for a streamlined, student‑centered admissions process. NDSCS centralized student records, communications, documents, and engagement history into a single system, replacing spreadsheets with real‑time dashboards. Automation supported timely, segmented communications and workflow assignments aligned to each stage of the funnel. Integration with the online orientation platform enabled earlier intervention and better progress tracking, while Liaison’s Enrollment Marketing team provided ongoing consultative support to strengthen campaign strategy, execution, and optimization.

1. NDSCS achieved two consecutive years of enrollment growth, (7.2% followed by 9.3%), supported by rising inquiries over multiple cycles.
2. TargetX reduced friction in admissions by centralizing data, clarifying student next steps, and improving reporting accuracy.
3. Premier Services strengthened long‑term success through expert guidance, structured support, and continuous optimization.
4. Enrollment Marketing improved campaign performance with targeted segmentation, strategic planning, and funnel‑aligned messaging.

Measurable growth and operational clarity.

The partnership delivered clear and sustained results, including two consecutive years of enrollment growth, rising inquiries across multiple cycles, and a significantly more efficient admissions operation.

Centralized communication reduced student confusion, manual tracking decreased dramatically, and staff gained real‑time access to actionable data.

Premier Services further ensured consistent improvement by providing guided implementation, strategic accountability, and expert support beyond system launch.

North Dakota State College of Science is a public, two-year institution with a residential campus in Wahpeton, ND, and a commuter-focused presence in Fargo that includes NDSCS-Fargo and the Career Innovation Center (CIC). NDSCS offers associate degrees, certificates, and diplomas in hands-on technical and liberal arts programs, along with online and distance education options and clearly defined transfer pathways.