One Month to Go! Charting the Course Forward at experience: LIAISON | Baltimore

In one month, higher ed’s builders, navigators, and problem-solvers will be in Baltimore for Liaison’s flagship event, experience: LIAISON | Baltimore. This year’s theme, “Charting the Course Forward,” reflects a shared commitment to move past uncertainty with clearer strategy, better tools, and a stronger community.

Built on connection, shaped by resilience, and energized by the intersection of education, healthcare, research, and technology, Baltimore is a city that understands reinvention. It’s the perfect backdrop for the conversations higher ed needs right now about responding to shifting student expectations, enrollment volatility, policy turbulence, funding uncertainty, and the day-to-day pressure to do more with less without losing sight of mission.

• Innovations that change the way you work | Get practical looks at next-generation workflows across the enrollment lifecycle powered by Liaison solutions including TargetX and Outcomes CRMs, Centralized Application Services (CAS), Enrollment Marketing services, Othot analytics, and WebAdMIT.
• Recruitment marketing that actually works | Learn how institutions are modernizing full-funnel strategy with segmentation, automation, paid digital, and other technology essentials, including SEO, AI-driven search, and emerging GEO strategies.
• AI, data, and the future of enrollment | Explore predictive and prescriptive approaches that turn modeling into action and learn about explainable, human-centered uses of AI that support holistic review and better decisions.
• Admissions excellence reimagined | See how teams are reducing manual work, improving review consistency, and creating clearer applicant experiences without sacrificing rigor or care.
• Leadership and the human side of change | Step out of crisis mode and into community with peers who understand the stakes and are ready to chart a new course forward together.
• Real stories with real impact | Walk away with field-tested approaches grounded in what’s working at institutions right now.

If you want to kick off the week with momentum, add a pre-conference workshop on Monday, June 8 (1–5 p.m.). These sessions are built for beginner and intermediate users who learn best by doing—practice over theory—so you leave with repeatable workflows and time-saving tactics you can put to work immediately. Workshops, which are capped to keep them interactive, include:

• Core Features in WebAdMIT | A structured, hands-on walkthrough for users managing the applicant pool.
• TargetX End User Foundations | An immersion in the essentials of the TargetX CRM to help you work faster and more consistently.
• Using Salesforce Flows to Enhance TargetX | An overview of practical automations for streamlining processes and reducing manual tasks.

If your role involves admissions, enrollment management, recruitment marketing, CRM, operations, IT, institutional strategy, or student success, you’ll find sessions designed to help you make progress. Whether you’re optimizing an existing system, rebuilding process under pressure, or planning for what the next cycle will demand, there's something valuable for you at experience: LIAISON.

You’ll leave with:

• A clearer view of how institutions are connecting strategy, technology, and people to move enrollment forward.
• Actionable ideas for improving funnel performance, from early-stage engagement through conversion.
• Practical ways to use data, predictive insight, and AI responsibly to support better decisions at scale.
• A stronger peer network, because the hard parts of this work get lighter when you’re not carrying them alone.

experience: LIAISON | Baltimore takes place June 8–10. If you’re ready for practical learning, candid conversations, and real momentum, register now, and don’t forget to add a workshop if you want time for hands-on learning. Come ready to chart what’s next with a community that understands the work and the stakes.