Blog

We dive deep into the latest trends, share expert advice, and provide insightful commentary on a range of topics. Whether you're looking for practical tips, innovative ideas, or in-depth analysis, our blog is your go-to source for information and inspiration.

Latest Content

August 2025_Jess Lanning Blog

Pixels with Purpose: How Higher Ed Marketers Can Use Pixel Data to Strengthen Enrollment Strategies

With your audience's behavioral data in hand, you are not just guessing what is working. You are observing it in real time and adjusting your strategy accordingly.

September 4, 2025

4 min read

Jess Lanning

September 2025_Predictive Analytics Blog

Anticipating the Needs of Tomorrow’s Students: AI’s Role in Strategic Enrollment Planning

By leveraging AI-powered predictive analytics, institutions can prepare for the future, ensuring they attract, enroll, and retain students even in a competitive and uncertain environment.

September 2, 2025

4 min read

Liaison

August 2025_Cycle Reports

What the Liaison CAS Cycle Reports Reveal About the 2023–24 Graduate Admissions Experience

The Cycle Reports are designed to spark better questions and inspire new ideas. By pairing your internal data with these insights, you’ll be better equipped to shape strategies that stick.

August 28, 2025

5 min read

Liaison

August 2025_Predictive Analytics Blog

How Predictive Analytics Personalizes the Higher Education Experience

AI-driven segmentation helps institutions focus their efforts on high-intent students, optimizing recruitment resources while increasing application yield.

August 26, 2025

4 min read

Liaison

August 2025_Conditions are tough Blog

The Case for Optimism: How Liaison Supports the Higher Ed Community in the Face of Change

You’re navigating a time of growing expectations, demands, and tough decisions. Now is the time to take practical steps to serve your students, support your colleagues, and advance your mission.

August 20, 2025

3 min read

Sarah Coen

How Predictive Analytics Supports Higher Ed Student Success Beyond Enrollment-Blog

How Predictive Analytics Supports Higher Ed Student Success

With AI forecasting tools like Liaison Othot, institutions gain a clear view of each student’s journey, enabling them to provide personalized support when it matters most.

August 19, 2025

4 min read

Liaison

August 2025_Power Grid 4 of 6 Blog

The Nerve Center of Enrollment: How a CRM Powers a Connected Campus

A strong CRM isn’t a luxury; it’s mission-critical for modern enrollment success.

August 14, 2025

4 min read

Liaison

August 2025_Ashley Crocker Blog

The New Rules of Student Recruitment for Adult Learners

Today’s adult learners expect higher education to fit into their lives, not the other way around. That shift demands a reimagining of recruitment: not just messaging, but mindset.

August 13, 2025

5 min read

Ashely Crocker

August 2025_Strengthening the Core

Strengthening the Core: Why Graduate Admissions Needs a New Foundation

Liaison’s recent whitepaper outlines a modern approach to graduate enrollment that centers both operational excellence and human connection.

August 12, 2025

5 min read

Liaison

August 2025_Art Munin Blog

Bridging the Gaps in Enrollment Tech to Boost Student Engagement

A future-ready enrollment management technology ecosystem integrates CRM, SIS, LMS, and auxiliary services, transforming disparate data points into a coherent narrative about higher education student engagement.

August 11, 2025

4 min read

Dr. Art Munin

Augusat 2025_NSCRC Blog

From Data to Action: Unpacking Persistence and Retention Insights

Higher education is at a crossroads; institutions that embrace clarity through AI and data will lead the way in closing persistence gaps and boosting student success.

August 7, 2025

4 min read

Liaison

July 2025_Fin Aid optimization Blog

Smarter Financial Aid Strategies for Higher Education Yield and Student Retention

Liaison Othot uses AI-powered financial aid modeling to help institutions allocate resources with precision.

August 5, 2025

5 min read

Liaison