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Webinar On Demand: Liaison Search—Communicating to an Enrollment Funnel of One
Liaison Search uses AI-informed data analytics to help you find the right potential students and then deploy advanced strategies to engage with each of them on an individual level.

AI-Driven Decision-Making: Empowering Higher Ed Leaders to Thrive
With real-time, data-informed insights, directors of higher education can make confident, strategic choices that align with institutional priorities and drive long-term success.

A Timely Conversation: How to Use AI and Advanced Analytics to Identify and Support At-Risk Students
Daytona State College leveraged Liaison’s TargetX CRM and Liaison Othot, an AI-powered analytics platform, to better understand student risk factors, target interventions, and achieve measurable improvements in retention and persistence.

AI and Student Recruitment: Bridging Technology and Human Connection
Personalization is no longer a luxury—it’s an expectation. AI enables enrollment marketers to deliver individualized experiences to potential students.

On-Demand Webinar: Analytics in Action—How to Optimize Aid Allocation and Make Data-Driven Decisions
Liaison Othot helped Western Connecticut State University lower its discount rate from 34% to 32% and increase net tuition revenue by over $2 million.

From Recruitment to Retention: The Benefits of Liaison’s CRM Software for Higher Education
The challenges facing higher education today demand integrated solutions that address both recruitment and retention. CRM platforms like Liaison TargetX and Liaison Outcomes empower institutions to meet these challenges head-on.

Only 2 Months to Go: Get Ready for experience: LIAISON 2025!
Whether you're coming to discover the latest solutions, connect with forward-thinking colleagues, or level up your skills, experience: LIAISON is the place to be.

Building Connections That Count: The Benefits of Omnichannel Marketing in Higher Ed
By integrating first-party data, AI-driven segmentation, and personalized messaging, omnichannel marketing lets institutions deliver the right message to the right students at the right time.

Transforming Community College Onboarding: Harnessing Technology for Long-Term Success
Effective community college onboarding is a holistic strategy that addresses each stage of the student journey, from pre-enrollment communications and application support to academic advising and proactive retention measures.

Leading Technology Implementations in Enrollment Management
Introducing new technology in graduate enrollment management is both an opportunity and a challenge. Done well, technology can streamline operations, enhance the applicant experience, and provide actionable insights.

The Power of Predictive Analytics in Higher Education: Boosting Yield and Retention With Othot
Othot turns raw data into predictive insights, empowering enrollment teams to focus on students who are most likely to enroll and who fit the institution’s academic and financial goals.

Celebrating World Health Day: Pioneering the Future of Healthcare Admissions
On World Health Day, we are reminded of the deep connection between health, education, innovation, and community.