Latest Content
Why The First 90 Days Determine ROI In Any Business Transformation
Leaders who invest in training, feedback, and communication signal that staff and students are partners in change, not just end users.
Rewriting the Rules of Enrollment With AI and Predictive Analytics
Predictive analytics makes it possible to move beyond descriptive statistics (i.e., reporting what happened) to modeling what’s likely to happen.
Pixels with Purpose: How Higher Ed Marketers Can Use Pixel Data to Strengthen Enrollment Strategies
With your audience's behavioral data in hand, you are not just guessing what is working. You are observing it in real time and adjusting your strategy accordingly.
Anticipating the Needs of Tomorrow’s Students: AI’s Role in Strategic Enrollment Planning
By leveraging AI-powered predictive analytics, institutions can prepare for the future, ensuring they attract, enroll, and retain students even in a competitive and uncertain environment.
What the Liaison CAS Cycle Reports Reveal About the 2023–24 Graduate Admissions Experience
The Cycle Reports are designed to spark better questions and inspire new ideas. By pairing your internal data with these insights, you’ll be better equipped to shape strategies that stick.
How Predictive Analytics Personalizes the Higher Education Experience
AI-driven segmentation helps institutions focus their efforts on high-intent students, optimizing recruitment resources while increasing application yield.
The Case for Optimism: How Liaison Supports the Higher Ed Community in the Face of Change
You’re navigating a time of growing expectations, demands, and tough decisions. Now is the time to take practical steps to serve your students, support your colleagues, and advance your mission.
How Predictive Analytics Supports Higher Ed Student Success
With AI forecasting tools like Liaison Othot, institutions gain a clear view of each student’s journey, enabling them to provide personalized support when it matters most.
The Nerve Center of Enrollment: How a CRM Powers a Connected Campus
A strong CRM isn’t a luxury; it’s mission-critical for modern enrollment success.
The New Rules of Student Recruitment for Adult Learners
Today’s adult learners expect higher education to fit into their lives, not the other way around. That shift demands a reimagining of recruitment: not just messaging, but mindset.
Strengthening the Core: Why Graduate Admissions Needs a New Foundation
Liaison’s recent whitepaper outlines a modern approach to graduate enrollment that centers both operational excellence and human connection.
Bridging the Gaps in Enrollment Tech to Boost Student Engagement
A future-ready enrollment management technology ecosystem integrates CRM, SIS, LMS, and auxiliary services, transforming disparate data points into a coherent narrative about higher education student engagement.