Latest Content
University Marketing vs. Enrollment Marketing: Why Your Strategy Needs a Specialized Focus
While university marketing builds the foundation of an institution’s reputation and long-term growth, enrollment marketing serves as the engine driving immediate recruitment results.
Optimizing Financial Aid and Student Success With Liaison Othot’s Analytics
Othot’s predictive models offer data-driven insights so institutions can anticipate student behavior and optimize resource allocation.
Upward Communication in Graduate Enrollment Management
When graduate admissions leaders foster relationships with senior administrators, they create an environment where open and honest dialogue can thrive.
Unlocking the Benefits of CRMs: A Path to Efficiency and Engagement
With predictive analytics and real-time data, CRMs let administrators identify trends, forecast shifts in student interest, and adjust recruitment strategies accordingly.
The Power of Predictive Insights With AI: Deliver the Right Message, Every Time
Liaison’s statistical models analyze historical enrollment data to predict which students are most likely to engage, apply, and ultimately enroll.
Amplifying Student Voices: The Top 5 Themes in Applicant Feedback
Liaison recently gathered feedback from graduate student focus groups to understand the roadblocks individuals encounter when applying to graduate school.
How to Recruit Prospective Students More Effectively With Liaison Search
Liaison Search equips institutions with the tools they need to connect with high-quality prospects, optimize outreach efforts, and achieve enrollment goals.
On-Demand Webinar: Understanding National Fall Enrollment Data and Adapting to a Changing Landscape
The Liaison–NASH partnership addresses increasing challenges in student mobility, legislative mandates, and system-wide data needs.
The End of Generic Outreach: Personalized Communication Is Key in Inbound and Outbound Recruiting
Liaison Search transforms recruitment by leveraging the benefits of personalization in marketing.
Get Ready to Ignite the Success of Future Generations at experience: LIAISON | San Antonio
Now in its fourth year, experience: LIAISON is a conference designed exclusively for admissions, enrollment, and student success professionals in higher education.
ADEA Honors Liaison Founder and CEO George Haddad With Gies Award for Eminence in Innovation
The honor recognizes Mr. Haddad’s transformative contributions to oral health and health professions enrollment management, as well as his decades-long commitment to advancing dental education through technology and innovation.
The Evolution of Student Recruitment: Meeting Gen Z Where They Are With Omnichannel Search
Liaison Search empowers institutions to implement omnichannel strategies by combining search engine optimization (SEO), search engine marketing (SEM), paid social, email, and print to create a seamless experience for students.