Blog

We dive deep into the latest trends, share expert advice, and provide insightful commentary on a range of topics. Whether you're looking for practical tips, innovative ideas, or in-depth analysis, our blog is your go-to source for information and inspiration.

Latest Content

Imaging2025_Yield Campaign Blog-08

The Power of Predictive Analytics in Higher Education: Boosting Yield and Retention With Othot

Othot turns raw data into predictive insights, empowering enrollment teams to focus on students who are most likely to enroll and who fit the institution’s academic and financial goals.

April 8, 2025

4 min read

By Liaison

Imaging2025_World Health Day Blog

Celebrating World Health Day: Pioneering the Future of Healthcare Admissions

On World Health Day, we are reminded of the deep connection between health, education, innovation, and community.

April 7, 2025

5 min read

By Liaison

Thumbnail_BLOG-PharmCAS Integration Made Easy

Enhancing Pharmacy Admissions: The Power of Integrating Liaison’s Outcomes CRM With PharmCAS

With its intuitive tools, Outcomes enables phramacy programs to organize contacts efficiently, creating specific audience segments without technical expertise.

April 2, 2025

3 min read

By Liaison

Imaging2025_University Marketing vs. EM Blog

University Marketing vs. Enrollment Marketing: Why Your Strategy Needs a Specialized Focus

While university marketing builds the foundation of an institution’s reputation and long-term growth, enrollment marketing serves as the engine driving immediate recruitment results.

April 1, 2025

10 min read

By Liaison

Optimizing Financial Aid with Othots Analytics-blog_blog

Optimizing Financial Aid and Student Success With Liaison Othot’s Analytics

Othot’s predictive models offer data-driven insights so institutions can anticipate student behavior and optimize resource allocation.

March 27, 2025

4 min read

By Liaison

BLOG-GEM Horizons- The Persuasive Art of Upward Communication

Upward Communication in Graduate Enrollment Management

When graduate admissions leaders foster relationships with senior administrators, they create an environment where open and honest dialogue can thrive.

March 26, 2025

4 min read

By Steve Taylor

University Business Article-blog

Unlocking the Benefits of CRMs: A Path to Efficiency and Engagement

With predictive analytics and real-time data, CRMs let administrators identify trends, forecast shifts in student interest, and adjust recruitment strategies accordingly.

March 25, 2025

3 min read

By Zach Varga

blog_time-blog

The Power of Predictive Insights With AI: Deliver the Right Message, Every Time

Liaison’s statistical models analyze historical enrollment data to predict which students are most likely to engage, apply, and ultimately enroll.

March 25, 2025

6 min read

By Liaison

Blog_Amplifying Student Voices

Amplifying Student Voices: The Top 5 Themes in Applicant Feedback

Liaison recently gathered feedback from graduate student focus groups to understand the roadblocks individuals encounter when applying to graduate school.

March 21, 2025

4 min read

By Julie Masterson, Ph.D.

Imaging2025_Yield Campaign Blog

How to Recruit Prospective Students More Effectively With Liaison Search

Liaison Search equips institutions with the tools they need to connect with high-quality prospects, optimize outreach efforts, and achieve enrollment goals.

March 20, 2025

5 min read

By Liaison

Understanding National Fall Enrollment Data and Adapting to a Changing Landscape-29

On-Demand Webinar: Understanding National Fall Enrollment Data and Adapting to a Changing Landscape

The Liaison–NASH partnership addresses increasing challenges in student mobility, legislative mandates, and system-wide data needs.

March 19, 2025

3 min read

By Liaison

The End of Generic Outreach

The End of Generic Outreach: Personalized Communication Is Key in Inbound and Outbound Recruiting

Liaison Search transforms recruitment by leveraging the benefits of personalization in marketing.

March 18, 2025

5 min read

By Liaison