Latest Content
Personalized Communication Strategies That Drive Student Engagement in Higher Education
By delivering personalized, timely, and relevant messages through multiple channels, institutions can foster deeper connections and enhance student engagement in higher education.
Avoiding Marketing Pitfalls Pt. 3: Communicating to Everyone the Same Way
Hyper-segmentation is not about casting a wide net but rather creating smaller, targeted audiences with clear, actionable insights.
Making Higher Education More Affordable: The Role of Financial Aid Strategies
Managing financial aid optimization with Liaison's AI-powered Othot platform is a powerful way to make higher education more accessible while helping institutions achieve their objectives.
Aligning Student Goals With Academic Opportunities for Greater Community College Student Engagement
To focus on student-centered goals, community colleges should create clear, supportive routes to earning credentials and achieving career milestones.
How Community Colleges Can Simplify the Student Enrollment Process
By identifying obstacles early, colleges can guide students more effectively throughout the enrollment process, keeping them on track and engaged.
From Recruitment to Retention: The Impact of AI on Higher Education
Today’s higher education leaders have an unprecedented opportunity to foster greater student success and institutional growth by embracing AI as a tool to help inform their decisions.
How to Build a Dynamic Student Enrollment Plan That Thrives Amid Change
Strategic flexibility can make the difference between hitting enrollment targets and falling short. Institutions can take several steps to continuously refine their strategies.
Western Connecticut State University’s Strategic Enrollment Success: Leveraging TargetX and Othot
The strategic combination of Liaison's AI and CRM tools enabled WCSU to successfully identify areas of opportunity for more effective recruitment initiatives.
Moving Beyond New Year’s Resolutions to Embrace a Multi-Year Enrollment Strategy
Enrollment managers need to develop a wider multi-year strategy that includes tools with the ability to enable deeper, more highly data-informed fine tuning throughout any given cycle.
How to Recruit Undergraduate Students Who Persist
Creating detailed student personas—representations of ideal applicants based on real data—lets institutions tailor their outreach with pinpoint accuracy.
The Evolution of the Traditional Admissions Funnel: Adapting to a New Era
The modern admissions funnel is a dynamic, digital, and personalized journey.
Demystifying AI: A Guide to AI Literacy in Higher Education Enrollment Management
AI literacy is the ability to understand, evaluate, and responsibly use AI technologies.