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What the Rise of AI in College Admissions Means for Equity and Empathy

AI and student success

Liaison International

Ryan Gregg

ai and analytics

predictive analytics

predictive analytics for enrollment management

predictive analytics in higher education

What the Rise of AI in College Admissions Means for Equity and Empathy

Predictive analytics in higher education proves powerful. When used responsibly, data models can identify emerging risks long before traditional red flags appear.

May 1, 2026

4 min read

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How to Invest in Enrollment Technology That Actually Delivers

Liaison International

enrollment management technology

ed tech budget

enrollment technology

enrollment management

How to Invest in Enrollment Technology That Actually Delivers

The right enrollment technology is a valuable institutional risk management that can help prevent melt and improve yield.

Apr 30, 2026

6 min read

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How to Build Internal Buy-In for a Future-Ready Technology Investment

technology adoption strategies

marketing technology buy-in

technology adoption cycle

education technology strategy

future-ready technology

How to Build Internal Buy-In for a Future-Ready Technology Investment

Involving the right teams early builds trust and makes it easier to identify concerns before they become barriers.

Apr 28, 2026

4 min read

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Community in Context: Reflections on the 2026 NAGAP GEM Summit

Liaison International

NAGAP

future of higher education

GEM Horizons

GEM Summit

Steve Taylor Liaison

graduate enrollment management

enrollment management

Community in Context: Reflections on the 2026 NAGAP GEM Summit

People compare approaches, share outcomes, and learn from one another. That has always been a strength of the NAGAP community.

Apr 24, 2026

4 min read

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How to Make the Business Case for Tech Investment in Higher Ed

benefits of investing in new technology.

technology for education

education technology investments

technology ROI

How to Make the Business Case for Tech Investment in Higher Ed

Different stakeholders care about different aspects of education technology investments. A one-size-fits-all pitch rarely moves the conversation forward.

Apr 21, 2026

4 min read

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Meet #YourLiaison: Karen Jacobs on Purpose, Perspective, and Leadership in Higher Education

higher ed leadership

innovation culture

leadership in higher education

women in higher education

women leaders in tech

Meet #YourLiaison: Karen Jacobs on Purpose, Perspective, and Leadership in Higher Education

Karen Jacobs reflects on purpose‑driven leadership, sharing how perspective, mentorship, and steady partnership guide her work helping higher education institutions navigate change with care and lasting impact.

Apr 20, 2026

4 min read

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Liaison's Morgan Thornburg Is in a Marathon State of Mind

Liaison International

marathon runners

Boston Marathon

Morgan Thornburg

Liaison's Morgan Thornburg Is in a Marathon State of Mind

"Collaborating with a team that seems to really work well together, and in such a great environment, is something I’m really excited about."

Apr 16, 2026

4 min read

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Summer Melt in Higher Education: How to Get Admitted Students to Enroll

yield season

melt prevention

student engagement

yield strategies

summer melt prevention

Summer Melt in Higher Education: How to Get Admitted Students to Enroll

When admitted students go silent, smart engagement matters. See how two universities use data, collaboration, and clear ownership to turn melt from mystery into momentum.

Apr 15, 2026

4 min read

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How to Align Your Ed Tech Budget With the Future of Enrollment Strategy

education technology

ed tech tools

ed tech budget,

ed tech budget

enrollment management solutions

How to Align Your Ed Tech Budget With the Future of Enrollment Strategy

If your enrollment strategy is shifting or if your institution is planning for growth, will the technology you’re considering be able to evolve with you?

Apr 14, 2026

4 min read

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Higher Ed in Action: Charting the Course Forward in Baltimore

Liaison International

future of higher education

Liaison conference

higher ed trends

Bill Nye

enrollment management

Higher Ed in Action: Charting the Course Forward in Baltimore

“Charting the Course Forward” isn’t just the theme of this year’s Liaison conference; it’s a call to action.

Apr 8, 2026

4 min read

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