Blog

We dive deep into the latest trends, share expert advice, and provide insightful commentary on a range of topics. Whether you're looking for practical tips, innovative ideas, or in-depth analysis, our blog is your go-to source for information and inspiration.

Latest Content

University Business Article-blog

Unlocking the Benefits of CRMs: A Path to Efficiency and Engagement

With predictive analytics and real-time data, CRMs let administrators identify trends, forecast shifts in student interest, and adjust recruitment strategies accordingly.

March 25, 2025

3 min read

By Zach Varga

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The Power of Predictive Insights With AI: Deliver the Right Message, Every Time

Liaison’s statistical models analyze historical enrollment data to predict which students are most likely to engage, apply, and ultimately enroll.

March 25, 2025

6 min read

By Liaison

Blog_Amplifying Student Voices

Amplifying Student Voices: The Top 5 Themes in Applicant Feedback

Liaison recently gathered feedback from graduate student focus groups to understand the roadblocks individuals encounter when applying to graduate school.

March 21, 2025

4 min read

By Julie Masterson, Ph.D.

Imaging2025_Yield Campaign Blog

How to Recruit Prospective Students More Effectively With Liaison Search

Liaison Search equips institutions with the tools they need to connect with high-quality prospects, optimize outreach efforts, and achieve enrollment goals.

March 20, 2025

5 min read

By Liaison

Understanding National Fall Enrollment Data and Adapting to a Changing Landscape-29

On-Demand Webinar: Understanding National Fall Enrollment Data and Adapting to a Changing Landscape

The Liaison–NASH partnership addresses increasing challenges in student mobility, legislative mandates, and system-wide data needs.

March 19, 2025

3 min read

By Liaison

The End of Generic Outreach

The End of Generic Outreach: Personalized Communication Is Key in Inbound and Outbound Recruiting

Liaison Search transforms recruitment by leveraging the benefits of personalization in marketing.

March 18, 2025

5 min read

By Liaison

eL Hype Agenda Reveal-blog-01 (1)

Get Ready to Ignite the Success of Future Generations at experience: LIAISON | San Antonio

Now in its fourth year, experience: LIAISON is a conference designed exclusively for admissions, enrollment, and student success professionals in higher education.

March 13, 2025

4 min read

By Liaison

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ADEA Honors Liaison Founder and CEO George Haddad With Gies Award for Eminence in Innovation

The honor recognizes Mr. Haddad’s transformative contributions to oral health and health professions enrollment management, as well as his decades-long commitment to advancing dental education through technology and innovation.

March 12, 2025

4 min read

By Liaison

The Evolution of Student Recruitment- Meeting Gen Z Where They Are With Omnichannel Search

The Evolution of Student Recruitment: Meeting Gen Z Where They Are With Omnichannel Search

Liaison Search empowers institutions to implement omnichannel strategies by combining search engine optimization (SEO), search engine marketing (SEM), paid social, email, and print to create a seamless experience for students.

March 11, 2025

5 min read

By Liaison

How Data Driven Search

How Data-Driven Search Transforms Student Recruitment

Data-driven search strategies leverage advanced analytics and targeted data to identify and engage with the right students.

March 4, 2025

4 min read

By Liaison

Top 5 Aid Optimization Insights for Financial Aid Awareness Month-06

Top 5 Aid Optimization Insights for Financial Aid Awareness Month

Optimized models are designed to be able to incorporate additional data sources beyond traditional leveraging models.

February 28, 2025

5 min read

By Craig Cornell

Liaison Unveils New Intelligent Names Degree Intent Scores, Enhancing Predictive Power and Reach

Liaison Unveils New Intelligent Names Degree Intent Scores, Enhancing Predictive Power and Reach

The new Intelligent Names scoring model empowers colleges, universities, and education providers with deeper data-driven insights to achieve enrollment goals more effectively.

February 7, 2025

4 min read

By Liaison