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A Day in the Life of Student Success With AI

The most valuable resource in Student Affairs is the staff who have dedicated their time and talent to supporting student success.

Adapting to Email Changes Coming this February

In the ever-changing digital world, schools will face new challenges due to upcoming changes in popular email platforms like Yahoo and Google Mail.

3 Ways to Adapt to the Supreme Court Ruling on Affirmative Action

In response to the recent SCOTUS decision on affirmative action, higher education must adapt to maintain diversity and inclusivity while ensuring compliance.

Ready. Set. Yield.

St. Cloud State Streamlines Admissions and Boosts Enrollments with Enrollment Marketing Overall Since Before the Pandemic.

Celebrating National First-Generation Student Day with a Liaison First-Gen Success Story

Liaison celebrates their very own First-Generation Student featuring David Poole, Managing Director of EngineeringCAS.

The Next Phase of the California State University’s Transfer Planner Launches Successfully

The next phase of The California State University's Transfer Planner launches successfully under a continued partnership with Liaison.

Liaison and NASH Announce Strategic Partnership to Address Pressing Challenges in Higher Education

Liaison and NASH partnership will accelerate student access and foster success using Liaison’s Centralized Application Service (CAS).

What is Responsible AI and How Do We Lead With It?

Navigating how to use AI in higher education can be complex, but ethical AI development is key to successful and fair implementation.

How Should Higher Education Teams Adopt AI Into Their Staffing Processes?

Embracing AI implementation in education can optimize staffing processes and enhance efficiency. Here are some ways to use AI in staffing.

Benefits of AI in Higher Education: How AI Helps College Students Succeed

To employ more holistic reviews of your students, higher education institutions may turn to artificial intelligence to guide student success.

How MyLiaison Helps Overcome Challenges for International Students and U.S. Universities

MyLiaison is the ultimate guide for international students aiming to study in the U.S., offering visa help, academic success tips, and more!

Bridging the Gap: Empowering Non-Traditional Students in Higher Education

Nontraditional students face distinct barriers to student success in higher ed, requiring institutions to tailor intervention strategies.

Using Predictive Analytics for Student Success and Retention at Community Colleges

Explore how predictive analytics for student success and retention helps community colleges identify at-risk students early.

How AI in College Admissions Can Streamline Processes and Enhance Enrollment

AI in college admissions streamlines processes, enhances recruitment, and personalizes student engagement for better outcomes.

Exploring the Future of AI in Higher Education: Transforming Admissions and Enrollment

AI integration in education can improve admissions and enrollment for higher ed institutions with enhanced decision making.

The Numbers May Be Improving, But There’s a Long Way to Go

How can higher ed institutions meet upcoming enrollment goals when new student enrollments still fall below pre-pandemic levels? Learn more!

Harnessing the Power of Data Analytics in Higher Education Admissions (Infographic)

Adopting holistic admissions processes in higher education is essential to ensuring equity and inclusivity. Now data analytics can help!

Liaison Intelligent Names Helps Kalamazoo Valley Community College “Identify the Right Population"

Kalamazoo Valley sought to reach adult learners, so they partnered with Liaison to utilize our Intelligent Names Explore solution.

The Benefits of Choosing and Using the Right CRM

Utilizing the right CRM solution enables better enrollment management outcomes for applicants, students, and admissions leaders.

“Beyond the Buzz” Webinar Wrap-Up: Harnessing the Power of AI in Higher Education

The landscape of higher ed is evolving rapidly, driven by the ability of artificial intelligence (AI). Are you harnessing the power of AI?

Data Literacy: A Key to Informed Campus Decisions

Campus leaders who foster data literacy are better positioned to make decisions that align with their institutional goals.

From Spreadsheets to Strategy: Why a CRM is Essential for Community College Recruitment

CRMs facilitate comprehensive data collection, which is particularly valuable for community colleges where “stealth applicants”—students who apply without prior engagement—are common.

Transforming Student Engagement: How AI Is Personalizing the Community College Experience

By analyzing individual data points, AI lets colleges transcend generic guidance, crafting a supportive and personalized environment that aligns with each student’s distinct journey.

The Evolution of the Traditional Admissions & Enrollment Funnel: Adapting to a New Recruitment Era

The modern admissions funnel is a dynamic, digital, and personalized journey.

Western Connecticut State University’s Strategic Enrollment Success: Leveraging TargetX and Othot

The strategic combination of Liaison's AI and CRM tools enabled WCSU to successfully identify areas of opportunity for more effective recruitment initiatives.

From Recruitment to Retention: The Impact of AI on Higher Education

Today’s higher education leaders have an unprecedented opportunity to foster greater student success and institutional growth by embracing AI as a tool to help inform their decisions.

How Metro State University Went From Fragmentation to Efficiency With GradCAS and BusinessCAS

The implementation of GradCAS and BusinessCAS yielded immediate and remarkable results for Metro State University.

Making Higher Education More Affordable: The Role of Financial Aid Strategies

Managing financial aid optimization with Liaison's AI-powered Othot platform is a powerful way to make higher education more accessible while helping institutions achieve their objectives.

Personalized Communication Strategies That Drive Student Engagement in Higher Education

By delivering personalized, timely, and relevant messages through multiple channels, institutions can foster deeper connections and enhance student engagement in higher education.

How Data-Driven Search Transforms Student Recruitment

Data-driven search strategies leverage advanced analytics and targeted data to identify and engage with the right students.

ADEA Honors Liaison Founder and CEO George Haddad With Gies Award for Eminence in Innovation

The honor recognizes Mr. Haddad’s transformative contributions to oral health and health professions enrollment management, as well as his decades-long commitment to advancing dental education through technology and innovation.

The End of Generic Outreach: Personalized Communication Is Key in Inbound and Outbound Recruiting

Liaison Search transforms recruitment by leveraging the benefits of personalization in marketing.

Amplifying Student Voices: The Top 5 Themes in Applicant Feedback

Liaison recently gathered feedback from graduate student focus groups to understand the roadblocks individuals encounter when applying to graduate school.

Upward Communication in Graduate Enrollment Management

When graduate admissions leaders foster relationships with senior administrators, they create an environment where open and honest dialogue can thrive.

Optimizing Financial Aid and Student Success With Liaison Othot’s Analytics

Othot’s predictive models offer data-driven insights so institutions can anticipate student behavior and optimize resource allocation.

Leading Technology Implementations in Enrollment Management

Introducing new technology in graduate enrollment management is both an opportunity and a challenge. Done well, technology can streamline operations, enhance the applicant experience, and provide actionable insights.

Predictive Analytics in Higher Education: Boosting Student Retention, Yield, and Success With Othot

Othot turns raw data into predictive insights, empowering enrollment teams to focus on students who are most likely to enroll and who fit the institution’s academic and financial goals.

Building Connections That Count: The Benefits of Omnichannel Marketing in Higher Ed

By integrating first-party data, <a href="https://www.liaisonedu.com/higher-education-marketing/intelligent-names/">AI-driven</a> segmentation, and personalized messaging, omnichannel marketing lets institutions deliver the right message to the right students at the right time.

From Recruitment to Retention: The Benefits of Liaison’s CRM Software for Higher Education

The challenges facing higher education today demand integrated solutions that address both recruitment and retention. CRM platforms like Liaison TargetX and Liaison Outcomes empower institutions to meet these challenges head-on.

AI and Student Recruitment: Bridging Technology and Human Connection

Personalization is no longer a luxury—it’s an expectation. AI enables enrollment marketers to deliver individualized experiences to potential students.

AI-Driven Decision Making: Empowering Higher Ed Leaders to Thrive

With real-time, data-informed insights, directors of higher education can make confident, strategic choices that align with institutional priorities and drive long-term success.

From Data to Decisions: How AI Empowers Enrollment Counselors

AI can evaluate student data to pinpoint high-priority prospects, allowing counselors to manage their time effectively.

Golden Gateways: Key Takeaways from the 2025 NAGAP Conference

This year’s Summit was marked by discussions about how to face challenges that could reshape the way graduate enrollment happens across all types of institutions.

Empowering Higher Education Administration With AI-Driven Tools

Artificial intelligence is a powerful solution for higher education administration because it enables personalized advising, proactive learning interventions, and improved recruitment and retention.

Graduate Enrollment Marketing: Why Multi-Channel Outreach Works Like Teaching

Omni-channel campaigns don’t rely on just one mode of outreach. They integrate multiple channels—email, digital ads, SMS, social media, landing pages, webinars, phone calls, even direct mail.

Webinar On Demand: Addressing the Need for Agility in Enrollment Management

Admissions professionals aren’t just communicators; they’re data-informed, student-facing strategists who should lead cross-campus collaboration.

Get Ready to Experience the Art and Science of Higher Ed Leadership at experience: LIAISON

In higher education, strategy often starts at the top—but rarely do we hear directly from the leaders shaping that vision. At experience: LIAISON 2025, we’re changing that.

From Discovery to Results: How Liaison Enrollment Marketing (EM) Drives Growth Through Collaboration

Liaison Enrollment Marketing (EM) initiates partnerships through a process of deep discovery and a mutual understanding of what it takes to accomplish digital campaign success.

East Coast Summer GEM Insights to Enhance Access to Graduate Education

Authors: Angela Montgomery, Ph.D. (Drexel University, AVP Graduate Admissions) and Art Munin, Ph.D. (Liaison Senior AVP, Enrollment Management Solutions)

The Gateway to Enrollment: How Centralized Applications Improve Access and Efficiency

A centralized, supportive, and intuitive application experience sets the tone for everything that follows. It says, “You belong here.”

Celebrating the 2025 Liaison IMPACT Grant Winners

The Liaison IMPACT Grant awards ceremony at experience: LIAISON | San Antonio was a heartening reminder of what’s possible when mission meets momentum.

Ending Summer Melt: A Data-Driven Playbook for Enrollment Leaders

By combining real-time data with flexible outreach strategies, campuses can transform their melt mitigation initiatives more quickly and effectively.

Strengthening the Core: Why Graduate Admissions Needs a New Foundation

Liaison’s recent whitepaper outlines a modern approach to graduate enrollment that centers both operational excellence and human connection.

Bridging the Gaps in Enrollment Tech to Boost Student Engagement

A future-ready enrollment management technology ecosystem integrates CRM, SIS, LMS, and auxiliary services, transforming disparate data points into a coherent narrative about higher education student engagement.

The Case for Optimism: How Liaison Supports the Higher Ed Community in the Face of Change

You’re navigating a time of growing expectations, demands, and tough decisions. Now is the time to take practical steps to serve your students, support your colleagues, and advance your mission.

Anticipating the Needs of Tomorrow’s Students: AI’s Role in Strategic Enrollment Planning

By leveraging AI-powered predictive analytics, institutions can prepare for the future, ensuring they attract, enroll, and retain students even in a competitive and uncertain environment.

Rewriting the Rules of Enrollment With AI and Predictive Analytics

Predictive analytics makes it possible to move beyond descriptive statistics (i.e., reporting what happened) to modeling what’s likely to happen.

Smarter Workflows, Stronger Outcomes: Productivity Tools for Higher Ed Enrollment

Operational efficiency in higher education is critical. Liaison’s productivity solutions let teams rise to the challenge, doing more with the people and tools they already have.

From Algorithms to Answers: Why SEO Has Always Been Evolving

SEO success is not about chasing the newest tactic. It is about staying steady, solving problems systematically, and building durable strategies rooted in student needs.

Innovation in Action: How State Systems Are Transforming Enrollment Management

State higher education systems must act decisively to maintain relevance and enrollment stability. A more unified, data-driven, and student-centered approach to enrollment management is no longer optional—it is essential.

GEO Best Practices for Higher Education: What Still Matters (and What’s New)

GEO can be thought of as “SEO for AI.” It is the process of preparing digital content so that it can be referenced accurately by generative models.

Managing Data Security in Higher Education: The Path to Increased Trust

Data management in higher education often suffers from fragmented ownership and a decentralized structure, which can make it difficult to establish a unified approach to data security.

The .edu Still Matters: GEO and the Student Search Journey

Program pages are often the top organic entry point. They should feel complete, modern, and aligned to what students want to know most.

Webinar Rewind: Strengthening the Core of Graduate Admissions

When admissions, faculty, program directors, deans, marketing, and IT trust each other’s expertise, decisions are made more efficiently and with less friction.

Webinar Rewind: Winning Yield by Gaining Family Confidence

Having the right technology and using it strategically makes it easier and more efficient to communicate meaningfully with families.

Innovation Will Stall in Your Company If You Don’t Fix This Cultural Problem

Real innovation depends on people feeling safe enough to question how things are done, suggest new ideas, and challenge assumptions.

GEM Horizons Webinar Rewind: Graduate Enrollment Management Pulse Check

Graduate enrollment management leaders often prioritizes short-term enrollment gains, making it difficult to invest in long-term brand-building initiatives that yield less immediate ROI.

Graduate Enrollment Market Updates: January 2026

At a national level, graduate enrollment appears modestly positive, with some sources citing growth around 3% year-over-year. That topline figure, however, masks a more uneven and fragile reality.

Using Student Success Analytics and Data to Prevent Attrition Before It Starts

Predictive analytics shifts the focus from reflection to anticipation, allowing teams to identify risk early and support students before small setbacks escalate.

Financial Aid Optimization: Moving Beyond Static Modeling to Dynamic Enrollment Strategies

This growing disconnect between headcount and revenue reveals the limitations of traditional financial aid strategies, especially when students and families are weighing more variables in the decision-making process.

Strategic Yield Management in Higher Education: How AI Transforms Enrollment and Financial Aid

AI is fundamentally reshaping how institutions can—and should—manage enrollment, retention, and financial aid.

The People Behind the Progress: Liaison's Account Management Teams Connect Technology to Progress

What makes Liaison’s approach truly distinctive isn’t just what our account managers do, it’s how they do it.

Higher Education Trends 2026: 5 Takeaways Enrollment Leaders Can’t Ignore

The era of set-it-and-forget-it enrollment planning is over. Application trends, yield curves, and campaign performance vary year to year, making past performance a weaker predictor of ROI or inquiry behavior.

Time Is the Scarcest Resource in Graduate Enrollment Management

Institutions that delay often find themselves making decisions under greater pressure, with fewer options available. This is not about disruption for its own sake. It is about stewardship.

Is Your Financial Aid Strategy Built for Today? Rethinking Financial Aid in Higher Education

You don’t need perfect data to begin, but you do need clear institutional goals, a basic data infrastructure, and a willingness to pilot, measure, and iterate.

The People Behind the Progress: How Liaison's Product Teams Build What Higher Ed Needs Now—And Next

Liaison’s product teams turn higher education’s complex challenges into intuitive solutions. By listening closely to institutions and applicants, they ensure innovation is rooted in real needs, not roadmaps.

Webinar Rewind: Rethinking Student Search

Students no longer want generic outreach. They want institutions to understand who they are, what they care about, and, of course, what outcomes they're looking for.

Search and Search: Finding the Right Students and Being Found by Them

Outbound search is not about doing more, but about doing better. It ensures your recruitment marketing budget works harder, delivering measurable outcomes rather than broad but shallow engagement.

Liaison Launches WebAdMIT Holistic and Predictive Insights for Mission-Aligned Admissions Decisions

Together, these solutions provide a unified strategy for understanding applicant fit, forecasting enrollment behavior, and shaping incoming classes in a more informed, equitable, and efficient way.

Modernizing Financial Aid to Drive Enrollment: Lessons from Columbia College’s Journey with Othot

Traditional awarding models, he noted, have long relied on historical assumptions and end‑of‑cycle analysis that are useful but insufficient.

experience: Liaison | Baltimore Is Where Higher Ed Moves Forward

From early‑stage prospects to accepted‑student conversions, you’ll see how institutions nationwide are reimagining their funnels with smarter, integrated, tech‑forward solutions.

The Connections Between Higher Education Data Collection, AI Tools, and Student Success

AI can help synthesize information across platforms, accelerate insight generation, summarize complex guidance, and identify emerging patterns.

How Predictive Insights and Enrollment Forecasting Improve Engagement Timing After Admission

True personalization supports more informed decisions about whether and when to engage with students.

4 Higher Education Enrollment Technologies Driving Graduate Enrollment Success

In today’s digital-first world, enrollment teams need communication tools that support strategic outreach, streamline messaging, and maintain student engagement across multiple touchpoints.

Innovative Enrollment Solutions Helping Graduate Programs Stay Competitive

By integrating automation into college enrollment technology, graduate institutions can reduce administrative workload while enhancing the applicant experience.

Enrollment Leadership in Action: Lessons From Liaison’s Leaders for the Year Ahead

For anyone feeling the strain of carrying enrollment expectations year after year, this conversation offers realistic strategies for staying grounded.

How to Align Your Ed Tech Budget With the Future of Enrollment Strategy

If your enrollment strategy is shifting or if your institution is planning for growth, will the technology you’re considering be able to evolve with you?

Enrollment Yield Strategies: Are You Engaging or Just Messaging?

Predictive insights help teams focus engagement where it matters most.

Meet #YourLiaison: Karen Jacobs on Purpose, Perspective, and Leadership in Higher Education

Karen Jacobs reflects on purpose‑driven leadership, sharing how perspective, mentorship, and steady partnership guide her work helping higher education institutions navigate change with care and lasting impact.

Community in Context: Reflections on the 2026 NAGAP GEM Summit

People compare approaches, share outcomes, and learn from one another. That has always been a strength of the NAGAP community.

How to Invest in Enrollment Technology That Actually Delivers

The right enrollment technology is a valuable institutional risk management that can help prevent melt and improve yield.

What Future-Ready Really Looks Like in Higher Ed Tech

Technology alone doesn’t make an institution future-ready. The mindset behind how it’s chosen, connected, and evolved does.

How to Operate Your Enrollment Strategy Like an Orchestra

A student interacting with admissions, financial aid, and advising should experience a coherent journey. When it feels disjointed, yield and retention suffer.

6 Drive-to-Apply Strategies That Actually Work

Digital campaigns are essential in higher education, but physical mail still has outsized emotional impact, especially when it feels tailored and high value.

From Demo to Decision: What to Ask Potential Ed Tech Partners

Too often, demos focus on capabilities in isolation. But technology doesn’t operate in a vacuum; it functions within an ecosystem of platforms, people, and priorities.

How to Evaluate Ed Tech Tools for Enrollment

With so many ed tech tools available, it’s easy to lose sight of what truly drives enrollment progress. Liaison helps institutions evaluate and implement technology that supports long-term strategy.

Signals It’s Time to Rethink Your Enrollment Technology Stack

Because outdated systems often lack key functionalities or user trust, staff frequently manage daily tasks outside the CRM by using spreadsheets, emails, or other disconnected tools.

The First 90 Days: Why Onboarding, Not Features, Determines Tech ROI

Instead of being hung up on how things work now or how it's always been done, the questions should start sounding more like, "How could we do this better?"

Why Colleges Are Still Losing Students After Admission

To reduce summer melt, institutions need more than additional outreach; they need communication strategies that are timely, relevant, personalized, and informed by student behavior.

How Fragmented Enrollment Systems Are Slowing Teams Down

The most successful enrollment teams are moving away from fragmented systems and toward connected ecosystems.

Liaison and AACOM Partner to Launch "Othot for AACOMAS," Bringing Predictive Analytics and Holistic

AACOM is now offering "Othot for AACOMAS" to all member schools utilizing AACOMAS. This new platform enhances institutions' ability to assess applicants effectively, prioritize resources, and support enrollment goals.

TargetX Premier Services Helped Eastern University Grow Enrollment by 150% in Five Years

From Guidance to Results: How TargetX Premier Services Helped Eastern University Grow Enrollment by 150% in Five Years

How Metro State University Went From Fragmentation to Efficiency Using CAS

Metro State University Became the “Poster School” for Embracing Change with GradCAS and BusinessCAS

Stony Brook University's Journey to Enrollment Excellence With Liaison Othot

Stony Brook University transformed its recruitment efforts and achieved record-breaking results with Liaison's Othot.

How Western Connecticut State University Increased Enrollment by 20.7% in One Year

WCSU Leveraged TargetX and Othot for Growth