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How to Build a Dynamic Student Enrollment Plan That Thrives Amid Change
Strategic flexibility can make the difference between hitting enrollment targets and falling short. Institutions can take several steps to continuously refine their strategies.
Western Connecticut State University’s Strategic Enrollment Success: Leveraging TargetX and Othot
The strategic combination of Liaison's AI and CRM tools enabled WCSU to successfully identify areas of opportunity for more effective recruitment initiatives.
Moving Beyond New Year’s Resolutions to Embrace a Multi-Year Enrollment Strategy
Enrollment managers need to develop a wider multi-year strategy that includes tools with the ability to enable deeper, more highly data-informed fine tuning throughout any given cycle.
How to Recruit Undergraduate Students Who Persist
Creating detailed student personas—representations of ideal applicants based on real data—lets institutions tailor their outreach with pinpoint accuracy.
The Evolution of the Traditional Admissions Funnel: Adapting to a New Era
The modern admissions funnel is a dynamic, digital, and personalized journey.
Demystifying AI: A Guide to AI Literacy in Higher Education Enrollment Management
AI literacy is the ability to understand, evaluate, and responsibly use AI technologies.
Transforming Student Engagement: How AI Is Personalizing the Community College Experience
By analyzing individual data points, AI lets colleges transcend generic guidance, crafting a supportive and personalized environment that aligns with each student’s distinct journey.
Higher Education Budgeting Best Practices: A Guide for Enrollment Leaders
Institutional leaders should revisit projections frequently to adapt to changing circumstances—whether due to shifting market demands, enrollment trends, or goals.
AI Literacy in Higher Education: A Quick Guide (Infographic)
As AI continues to reshape higher education, institutions must prioritize AI literacy as part of their strategic vision.
From Spreadsheets to Strategy: Why a CRM is Essential for Community College Recruitment
CRMs facilitate comprehensive data collection, which is particularly valuable for community colleges where “stealth applicants”—students who apply without prior engagement—are common.
Top 4 Data-Driven Enrollment Management Strategies for 2025 and Beyond
AI’s predictive capabilities enable institutions to shift from merely leveraging data to fully optimizing resources and engagement strategies.
Avoiding Marketing Pitfalls Pt. 2—Putting Performance Over Preference
Rather than depending on broad, catch-all tactics, consider segmenting and microtargeting campaigns based on granular audience insights.