Blog

We dive deep into the latest trends, share expert advice, and provide insightful commentary on a range of topics. Whether you're looking for practical tips, innovative ideas, or in-depth analysis, our blog is your go-to source for information and inspiration.

Latest in Blog:

Transforming Student Engagement- How AI Is Personalizing the Community College Experience

Transforming Student Engagement: How AI Is Personalizing the Community College Experience

By analyzing individual data points, AI lets colleges transcend generic guidance, crafting a supportive and personalized environment that aligns with each student’s distinct journey.

December 12, 2024

4 min read

Jeremy Schaeffer

Higher Education Budgeting Best Practices- A Guide for Enrollment Leaders

Higher Education Budgeting Best Practices: A Guide for Enrollment Leaders

Institutional leaders should revisit projections frequently to adapt to changing circumstances—whether due to shifting market demands, enrollment trends, or goals.

December 12, 2024

4 min read

Steve Taylor

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AI Literacy in Higher Education: A Quick Guide (Infographic)

As AI continues to reshape higher education, institutions must prioritize AI literacy as part of their strategic vision.

December 12, 2024

4 min read

Liaison

From Spreadsheets to Strategy- Why a CRM is Essential for Community College Recruitment

From Spreadsheets to Strategy: Why a CRM is Essential for Community College Recruitment

CRMs facilitate comprehensive data collection, which is particularly valuable for community colleges where “stealth applicants”—students who apply without prior engagement—are common.

December 11, 2024

4 min read

Jeremy Schaeffer

Top 4 Data-Driven Enrollment Management Strategies for 2025 and Beyond_Top 4 Data-Driven Enrollment Management Strategies for 2025 and Beyond

Top 4 Data-Driven Enrollment Management Strategies for 2025 and Beyond

AI’s predictive capabilities enable institutions to shift from merely leveraging data to fully optimizing resources and engagement strategies.

December 11, 2024

4 min read

Liaison

Avoiding Marketing Pitfalls Pt. 2—Putting Performance Over Preference

Avoiding Marketing Pitfalls Pt. 2—Putting Performance Over Preference

Rather than depending on broad, catch-all tactics, consider segmenting and microtargeting campaigns based on granular audience insights.

December 11, 2024

4 min read

Jess Lanning

Data-Literacy-The-Key-to-Informed-Campus-Decisions-blog-768w

Data Literacy: A Key to Informed Campus Decisions

Campus leaders who foster data literacy are better positioned to make decisions that align with their institutional goals.

December 11, 2024

3 min read

Lauren Speerhas

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2024 IMPACT Grant

The IMPACT grant is an employee-funded initiative dedicated to helping our customers support the success of their students.

November 19, 2024

2 min read

Liaison

FAFSA Lessons Learned- How to Prepare for Better Outcomes This Year

FAFSA Lessons Learned: How to Prepare for Better Outcomes This Year

After a tumultuous year in the higher ed financial aid world, colleges are hoping things go smoother with the rollout of the 2025-26 FAFSA.

November 18, 2024

4 min read

Mollie Ballaro

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“Beyond the Buzz” Webinar Wrap-Up: Harnessing the Power of AI in Higher Education

The landscape of higher ed is evolving rapidly, driven by the ability of artificial intelligence (AI). Are you harnessing the power of AI?

November 18, 2024

3 min read

Liaison

From Theory to Practice- How to Search for the Right Students at the Right Time

From Theory to Practice: How to Search for the Right Students at the Right Time

Liaison Search empowers colleges and universities to target high-quality prospects with an unprecedented level of focus.

November 18, 2024

4 min read

Liaison

The importance of Strong Leadership

The Importance of Strong Leadership in Graduate Enrollment Management

Strong leadership in graduate enrollment management is key to balancing rankings and revenue while adapting to evolving student preferences.

November 18, 2024

17 min read

Steve Taylor