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How to Make the Business Case for Tech Investment in Higher Ed

benefits of investing in new technology.

technology for education

education technology investments

technology ROI

How to Make the Business Case for Tech Investment in Higher Ed

Different stakeholders care about different aspects of education technology investments. A one-size-fits-all pitch rarely moves the conversation forward.

Apr 21, 2026

4 min read

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Meet #YourLiaison: Karen Jacobs on Purpose, Perspective, and Leadership in Higher Education

higher ed leadership

innovation culture

leadership in higher education

women in higher education

women leaders in tech

Meet #YourLiaison: Karen Jacobs on Purpose, Perspective, and Leadership in Higher Education

Karen Jacobs reflects on purpose‑driven leadership, sharing how perspective, mentorship, and steady partnership guide her work helping higher education institutions navigate change with care and lasting impact.

Apr 20, 2026

4 min read

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Liaison's Morgan Thornburg Is in a Marathon State of Mind

Liaison International

marathon runners

Boston Marathon

Morgan Thornburg

Liaison's Morgan Thornburg Is in a Marathon State of Mind

"Collaborating with a team that seems to really work well together, and in such a great environment, is something I’m really excited about."

Apr 16, 2026

4 min read

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Summer Melt in Higher Education: How to Get Admitted Students to Enroll

yield season

melt prevention

student engagement

yield strategies

summer melt prevention

Summer Melt in Higher Education: How to Get Admitted Students to Enroll

When admitted students go silent, smart engagement matters. See how two universities use data, collaboration, and clear ownership to turn melt from mystery into momentum.

Apr 15, 2026

4 min read

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How to Align Your Ed Tech Budget With the Future of Enrollment Strategy

education technology

ed tech tools

ed tech budget,

ed tech budget

enrollment management solutions

How to Align Your Ed Tech Budget With the Future of Enrollment Strategy

If your enrollment strategy is shifting or if your institution is planning for growth, will the technology you’re considering be able to evolve with you?

Apr 14, 2026

4 min read

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Higher Ed in Action: Charting the Course Forward in Baltimore

Liaison International

future of higher education

Liaison conference

higher ed trends

Bill Nye

enrollment management

Higher Ed in Action: Charting the Course Forward in Baltimore

“Charting the Course Forward” isn’t just the theme of this year’s Liaison conference; it’s a call to action.

Apr 8, 2026

4 min read

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The Strategic Buyer’s Guide to Enrollment Technology in Higher Ed

analytics for enrollment management

enrollment technology

higher ed technology solutions

enrollment management

marketing plan to increase student enrollment

The Strategic Buyer’s Guide to Enrollment Technology in Higher Ed

When it comes to enrollment technology, budgeting with intention means thinking beyond licenses and focusing on long-term value.

Apr 7, 2026

10 min read

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The Women Who Built an Enduring Culture of Innovation

innovation in higher ed

Liaison

innovation culture

women's history month

culture

The Women Who Built an Enduring Culture of Innovation

Women leaders at Liaison have built a culture grounded in empathy, collaboration, and mentorship—an enduring foundation that continues to shape innovation and strengthen teams across the organization.

Mar 27, 2026

4 min read

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Innovative Enrollment Solutions Helping Graduate Programs Stay Competitive

enrollment trends

innovative enrollment solutions

college enrollment technology

changing landscape of higher education

Innovative Enrollment Solutions Helping Graduate Programs Stay Competitive

By integrating automation into college enrollment technology, graduate institutions can reduce administrative workload while enhancing the applicant experience.

Mar 26, 2026

5 min read

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