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Liaison Founder and CEO George Haddad Reflects on 35 Years Serving the Higher Ed Community
Our work has never been about technology for its own sake. It has been about helping institutions function more effectively in service of students and the professions they support.
AI in Action: Practical Strategies to Optimize Financial Aid
When applied responsibly, analytics in higher ed can strengthen equity rather than undermine it.
Using Student Success Analytics and Data to Prevent Attrition Before It Starts
Predictive analytics shifts the focus from reflection to anticipation, allowing teams to identify risk early and support students before small setbacks escalate.
Looking Back to Plan Forward: Strategic Insights from University Presidents
Strategic alignment helps institutions avoid being derailed by the “tyranny of the urgent” and ensures resources are allocated to initiatives that truly advance the mission.
How Marketing Automation Is Shaping Personalized Student Support
Today, personalized outreach is a strategic differentiator for colleges and universities. And automating that outreach, with empathy and strategy, is one of the most effective ways to deliver it.
Graduate Enrollment Market Updates: January 2026
At a national level, graduate enrollment appears modestly positive, with some sources citing growth around 3% year-over-year. That topline figure, however, masks a more uneven and fragile reality.
The 2026 EDUCAUSE Top 10: Building a More Connected Future With Higher Ed Technology
Forecasting and scenario modeling enable institutions to shift from crisis management to forward-looking planning. EDUCAUSE identifies the need for predictive analytics to strengthen institutional agility.
GEM Horizons Webinar Rewind: Graduate Enrollment Management Pulse Check
Graduate enrollment management leaders often prioritizes short-term enrollment gains, making it difficult to invest in long-term brand-building initiatives that yield less immediate ROI.
Student Engagement That Lasts: Turning CRM Insights Into Student Persistence
The right higher education CRM evolves from a static database into a dynamic system that informs every touchpoint from a first-year check-in through a graduation nudge.
Innovation Will Stall in Your Company If You Don’t Fix This Cultural Problem
Real innovation depends on people feeling safe enough to question how things are done, suggest new ideas, and challenge assumptions.
Save Your Seat Now for experience: LIAISON | Baltimore Workshops
Spending the extra half day at a pre-conference workshop transforms the rest of your conference experience.
Webinar Rewind: Winning Yield by Gaining Family Confidence
Having the right technology and using it strategically makes it easier and more efficient to communicate meaningfully with families.