Latest in Blog:

Relationship Building in Student Recruitment: Leveraging your WHY
Highlighting the 'Why' in higher education marketing connects deeply with prospective students, fostering relationships based on shared values.

The Power of Holistic Review in Graduate Education
Holistic review, a mission-aligned admissions process, is gaining significant traction in higher education—especially in graduate admissions.

Ready. Set. Yield.
St. Cloud State Streamlines Admissions and Boosts Enrollments with Enrollment Marketing Overall Since Before the Pandemic.

Adapting to Email Changes Coming this February
In the ever-changing digital world, schools will face new challenges due to upcoming changes in popular email platforms like Yahoo and Google Mail.

Leveraging Advanced Analytics and AI for Holistic Admissions in Higher Education
In higher education, admissions processes have become the focal point for institutions facing challenges, some anticipated like the demographic cliff, and others, like COVID, unforeseen.

What it Means to Be Data-Informed in Strategic Enrollment Management
In today’s world of strategic enrollment management, traditional strategies have long resembled traditional marketing tactics.

A Day in the Life of Student Success With AI
The most valuable resource in Student Affairs is the staff who have dedicated their time and talent to supporting student success.

Ethical Considerations for AI in Higher Education: Ensuring Fairness and Transparency
As we step into 2024, the pervasive influence of AI is increasingly evident in nearly every aspect of our daily lives.

Overlooked No More 5 Must-Know African American Pioneers in Higher Education
African Americans played pivotal roles in shaping America’s higher education system.