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Honoring Veterans, Past and Present
Liaison celebrates Veteran's Day 2023 by showcasing veterans, past and present, who are nearest to our hearts.

New Liaison Survey Exposes Troubling Missed Opportunities in Higher Ed’s AI Strategy
The higher education landscape has never been more competitive. Colleges now close at a rate of one per week.

Tap into the Power of Alumni to Build Your Enrollment Pipeline
For Catherine Chan, director of graduate admission at Pacific Lutheran University, the objective was clear: streamline the University’s admissions process and make it paperless.

Tap into the Power of Alumni to Build Your Enrollment Pipeline
Every day, enrollment leaders ask themselves: What untapped resources can we leverage to attract and retain students who will contribute to campus culture and achieve their academic objectives?

Update from Mollie Ballaro on How to Navigate the ISIR Delay
Facing delays in FAFSA processing, educational institutions are innovating and communicating effectively to support students and ensure stability.

3 Ways to Adapt to the Supreme Court Ruling on Affirmative Action
In response to the recent SCOTUS decision on affirmative action, higher education must adapt to maintain diversity and inclusivity while ensuring compliance.

Relationship Building in Student Recruitment: Leveraging your WHY
Highlighting the 'Why' in higher education marketing connects deeply with prospective students, fostering relationships based on shared values.

The Power of Holistic Review in Graduate Education
Holistic review, a mission-aligned admissions process, is gaining significant traction in higher education—especially in graduate admissions.

Ready. Set. Yield.
St. Cloud State Streamlines Admissions and Boosts Enrollments with Enrollment Marketing Overall Since Before the Pandemic.

Adapting to Email Changes Coming this February
In the ever-changing digital world, schools will face new challenges due to upcoming changes in popular email platforms like Yahoo and Google Mail.

Leveraging Advanced Analytics and AI for Holistic Admissions in Higher Education
In higher education, admissions processes have become the focal point for institutions facing challenges, some anticipated like the demographic cliff, and others, like COVID, unforeseen.

What it Means to Be Data-Informed in Strategic Enrollment Management
In today’s world of strategic enrollment management, traditional strategies have long resembled traditional marketing tactics.