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The Importance of Variable Print When Marketing a College or University
Traditional marketing methods like direct mail and variable print continue to play a crucial role in higher ed marketing campaigns.
The Revolution of Graduate Student Search
Navigating how to use AI in higher education can be complex, but ethical AI development is key to successful and fair implementation.
The Benefits of Choosing and Using the Right CRM
Utilizing the right CRM solution enables better enrollment management outcomes for applicants, students, and admissions leaders.
Liaison Intelligent Names Helps Kalamazoo Valley Community College “Identify the Right Population"
Kalamazoo Valley sought to reach adult learners, so they partnered with Liaison to utilize our Intelligent Names Explore solution.
Data Readiness Checklist for Predictive AI in Higher Education (Infographic)
This data readiness checklist outlines the questions higher ed leaders should ask and how to prepare for using predictive analytics on campus.
Celebrating National First-Generation Student Day with a Liaison First-Gen Success Story
Liaison celebrates their very own First-Generation Student featuring David Poole, Managing Director of EngineeringCAS.
Navigating the Data Deluge: Transforming College Admissions with Strategic Insights
College admissions data is abundant but fragmented. Organizing it into a unified system is key for actionable insights.
Empowering Student Success: A Transformative Partnership at the California State University
Liaison and the CSU’s partnership enhances student success and transfer student admissions with tools like Transfer Planner.
Modular education: Bridging the gap between academia and workforce demands
3 ways to help institutions understand how to strategically create, implement, and audit their modular education programs
Relationship Building in Student Recruitment Marketing: Leveraging your WHY
Highlighting the 'Why' in higher education student recruitment marketing connects deeply with prospective students, fostering relationships based on shared values.
Liaison Appoints Todd Abbott as New VP of Business Development to Lead Growth Initiatives
Liaison appoints Todd Abbott as their newest Vice President of Business Development to lead growth initiatives and strategic partnerships.
Avoiding Marketing Pitfalls Pt. 1: Too Much Noise
Make sure your goals stay within reach and your marketing initiatives remain on target to avoid higher ed marketing pitfalls in 2024.