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Overlooked No More 5 Must-Know African American Pioneers in Higher Education

African Americans played pivotal roles in shaping America’s higher education system.

Adapting to Email Changes Coming this February

In the ever-changing digital world, schools will face new challenges due to upcoming changes in popular email platforms like Yahoo and Google Mail.

Relationship Building in Student Recruitment Marketing: Leveraging your WHY

Highlighting the 'Why' in higher education student recruitment marketing connects deeply with prospective students, fostering relationships based on shared values.

Honoring Veterans, Past and Present

Liaison celebrates Veteran's Day 2023 by showcasing veterans, past and present, who are nearest to our hearts.

The Next Phase of the California State University’s Transfer Planner Launches Successfully

The next phase of The California State University's Transfer Planner launches successfully under a continued partnership with Liaison.

Celebrating Black History: A Reading List to Educate and Inspire

Liaison is celebrating Black History Month 2024 by broadening our perspectives and fostering understanding through the power of literature.

Liaison Celebrates Employee Appreciation Day 2024

Every January, our +400 employees gather virtually and in person to celebrate the successes and accomplishments of the previous calendar year.

The Revolution of Graduate Student Search

Navigating how to use AI in higher education can be complex, but ethical AI development is key to successful and fair implementation.

Celebrating Women in Tech at Liaison

Liaison gathered to celebrate women in tech as they featured this powerful panel of female executives on March 14.

AI Is No Longer on the Higher-Ed Horizon (Infographic)

Discover how Liaison Othot works with higher-ed institutions to deliver predictive insights about students and potential applicants.

Liaison Unveils MyLiaison, a Student Centric Website for Bridging Education and Employment

MyLiaison is designed to redefine the journey from education to employment, offering undergraduate and graduate students a seamless pipeline.

Enhancing Graduate School Admissions With MyLiaison Solutions

MyLiaison helps institutions optimize the transition from undergrad to graduate school by streamlining the grad school application process.

Harnessing AI For Fairer Admissions: A Path to Equity in Higher Education

By adhering to responsible AI principles, institutions can use technology to foster equal access to higher ed and more equitable admissions.

UK Government Proposes New Measures to Curb Student Visa Abuse

New measures to curb student visa abuse include stricter visa applications and increased penalties for institutions failing to comply.

Navigating the Data Deluge: Transforming College Admissions with Strategic Insights

College admissions data is abundant but fragmented. Organizing it into a unified system is key for actionable insights.

Data Readiness Checklist for Predictive AI in Higher Education (Infographic)

This data readiness checklist outlines the questions higher ed leaders should ask and how to prepare for using predictive analytics on campus.

The Case for Graduate Application Fees

The strategic use of application fees in GEM provides leaders data and insight into applicants’ intent and interest in a program.

Leveraging AI for Student Retention: Strategies for Undergraduate Success

The application of AI in higher ed improves student success and retention strategies, identifying at-risk students and enhancing engagement.

Exploring the Future of AI in Higher Education: Transforming Admissions and Enrollment

AI integration in education can improve admissions and enrollment for higher ed institutions with enhanced decision making.

The Numbers May Be Improving, But There’s a Long Way to Go

How can higher ed institutions meet upcoming enrollment goals when new student enrollments still fall below pre-pandemic levels? Learn more!

Harnessing the Power of Data Analytics in Higher Education Admissions (Infographic)

Adopting holistic admissions processes in higher education is essential to ensuring equity and inclusivity. Now data analytics can help!

The Higher Ed Community’s Practical, Tactical Challenges…and Hope for the Future

Join us in San Antonio next June for the next experience: LIAISON conference to witness the power of the higher ed community at work.

Liaison Appoints Todd Abbott as New VP of Business Development to Lead Growth Initiatives

Liaison appoints Todd Abbott as their newest Vice President of Business Development to lead growth initiatives and strategic partnerships.

The Benefits of Choosing and Using the Right CRM

Utilizing the right CRM solution enables better enrollment management outcomes for applicants, students, and admissions leaders.

“Beyond the Buzz” Webinar Wrap-Up: Harnessing the Power of AI in Higher Education

The landscape of higher ed is evolving rapidly, driven by the ability of artificial intelligence (AI). Are you harnessing the power of AI?

Personalized Communication Strategies That Drive Student Engagement in Higher Education

By delivering personalized, timely, and relevant messages through multiple channels, institutions can foster deeper connections and enhance student engagement in higher education.

The Evolution of Student Recruitment: Meeting Gen Z Where They Are With Omnichannel Search

Liaison Search empowers institutions to implement omnichannel strategies by combining search engine optimization (SEO), search engine marketing (SEM), paid social, email, and print to create a seamless experience for students.

Optimizing Financial Aid and Student Success With Liaison Othot’s Analytics

Othot’s predictive models offer data-driven insights so institutions can anticipate student behavior and optimize resource allocation.

Celebrating World Health Day: Pioneering the Future of Healthcare Admissions

On World Health Day, we are reminded of the deep connection between health, education, innovation, and community.

From Recruitment to Retention: The Benefits of Liaison’s CRM Software for Higher Education

The challenges facing higher education today demand integrated solutions that address both recruitment and retention. CRM platforms like Liaison TargetX and Liaison Outcomes empower institutions to meet these challenges head-on.

AI Adoption in Education: A New Era for Undergraduate Programs

From enhancing administrative efficiency to revolutionizing recruitment strategies, AI offers unparalleled opportunities for undergraduate programs to create personalized and impactful educational experiences.

When Yield Tactics Aren’t Enough: The Evolution of a Blog

In a moment like this, your outreach can’t fix global policy shifts, but it can remind students they’re not navigating this alone.

How AI-Powered Search and Multichannel Marketing Campaigns Drive Better Enrollment Outcomes

Liaison’s Enrollment Marketing and Search solutions connect data, technology, and human insight to drive real, measurable outcomes.

Ending Summer Melt: A Data-Driven Playbook for Enrollment Leaders

By combining real-time data with flexible outreach strategies, campuses can transform their melt mitigation initiatives more quickly and effectively.

Bridging the Gaps in Enrollment Tech to Boost Student Engagement

A future-ready enrollment management technology ecosystem integrates CRM, SIS, LMS, and auxiliary services, transforming disparate data points into a coherent narrative about higher education student engagement.

Anticipating the Needs of Tomorrow’s Students: AI’s Role in Strategic Enrollment Planning

By leveraging AI-powered predictive analytics, institutions can prepare for the future, ensuring they attract, enroll, and retain students even in a competitive and uncertain environment.

Smarter Workflows, Stronger Outcomes: Productivity Tools for Higher Ed Enrollment

Operational efficiency in higher education is critical. Liaison’s productivity solutions let teams rise to the challenge, doing more with the people and tools they already have.

Better Data Readiness Opens the Door to Smarter AI in Higher Education

Behavioral data—how students interact with your institution—is often the strongest signal of future enrollment or retention.

How Analytics in Higher Education Is Reshaping Enrollment Management

Predictive analytics in higher education uses historical data to forecast future outcomes, such as which students are most likely to enroll. Prescriptive analytics recommends specific actions to influence those outcomes.

Yield Signs Ahead: Reading the Roadmap of Grad Enrollment

Our newest survey data from programs using Liaison BusinessCAS, GradCAS, or EngineeringCAS reveals stories that matter right now.

How Marketing Automation Is Shaping Personalized Student Support

Today, personalized outreach is a strategic differentiator for colleges and universities. And automating that outreach, with empathy and strategy, is one of the most effective ways to deliver it.

The Future of Higher Education: Key Takeaways From Liaison’s 35-Year Insights Report

For 35 years, Liaison has partnered with institutions, associations, and enrollment leaders through every cycle of change, from policy shifts and economic disruptions to the rise of AI.

Why Traditional Financial Aid Strategies No Longer Align With the Modern Enrollment Process

While award letters play a key role in the enrollment journey, their impact depends heavily on the broader communication and decision-making initiatives surrounding them.

How Real-Time Optimization Strengthens Aid Strategy Throughout the Enrollment Management Cycle

When treated as a continuous process, financial aid optimization becomes a strategic advantage, helping institutions stay aligned, responsive, and ready for what’s next.

How Data-Driven Engagement Improves Enrollment Yield and Reduces Melt

Admitted students today are already fluent in personalized digital experiences. They’re used to interactions that reflect what they care about and where they are in a decision process.

The Connections Between Higher Education Data Collection, AI Tools, and Student Success

AI can help synthesize information across platforms, accelerate insight generation, summarize complex guidance, and identify emerging patterns.

How Predictive Insights and Enrollment Forecasting Improve Engagement Timing After Admission

True personalization supports more informed decisions about whether and when to engage with students.

Innovative Enrollment Solutions Helping Graduate Programs Stay Competitive

By integrating automation into college enrollment technology, graduate institutions can reduce administrative workload while enhancing the applicant experience.

How to Align Your Ed Tech Budget With the Future of Enrollment Strategy

If your enrollment strategy is shifting or if your institution is planning for growth, will the technology you’re considering be able to evolve with you?

How to Build Internal Buy-In for a Future-Ready Technology Investment

Involving the right teams early builds trust and makes it easier to identify concerns before they become barriers.

From Demo to Decision: What to Ask Potential Ed Tech Partners

Too often, demos focus on capabilities in isolation. But technology doesn’t operate in a vacuum; it functions within an ecosystem of platforms, people, and priorities.

Your Enrollment Infrastructure, Rewired: Building a Modern Power Grid for Higher Ed

When enrollment technology functions as the foundation of a unified strategy, institutions experience a fundamental shift in what they can do and how they do it.