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3 Ways to Adapt to the Supreme Court Ruling on Affirmative Action

In response to the recent SCOTUS decision on affirmative action, higher education must adapt to maintain diversity and inclusivity while ensuring compliance.

Celebrating National First-Generation Student Day with a Liaison First-Gen Success Story

Liaison celebrates their very own First-Generation Student featuring David Poole, Managing Director of EngineeringCAS.

Hayley Wolf: The Next VP of Sales at Liaison

Hayley Wolf is named as the next vice president of sales at Liaison. Hayley joined Liaison in 2018 through the acquisition of TargetX.

How MyLiaison Helps Overcome Challenges for International Students and U.S. Universities

MyLiaison is the ultimate guide for international students aiming to study in the U.S., offering visa help, academic success tips, and more!

The Case for Graduate Application Fees

The strategic use of application fees in GEM provides leaders data and insight into applicants’ intent and interest in a program.

Avoiding Marketing Pitfalls Pt. 1: Too Much Noise

Make sure your goals stay within reach and your marketing initiatives remain on target to avoid higher ed marketing pitfalls in 2024.

FAFSA Lessons Learned: How to Prepare for Better Outcomes This Year

After a tumultuous year in the higher ed financial aid world, colleges are hoping things go smoother with the rollout of the 2025-26 FAFSA.

Transforming Student Engagement: How AI Is Personalizing the Community College Experience

By analyzing individual data points, AI lets colleges transcend generic guidance, crafting a supportive and personalized environment that aligns with each student’s distinct journey.

Moving Beyond New Year’s Resolutions to Embrace a Multi-Year Enrollment Strategy

Enrollment managers need to develop a wider multi-year strategy that includes tools with the ability to enable deeper, more highly data-informed fine tuning throughout any given cycle.

University Marketing vs. Enrollment Marketing: Why Your Strategy Needs a Specialized Focus

While university marketing builds the foundation of an institution’s reputation and long-term growth, enrollment marketing serves as the engine driving immediate recruitment results.

Get Ready to Experience the Art and Science of Higher Ed Leadership at experience: LIAISON

In higher education, strategy often starts at the top—but rarely do we hear directly from the leaders shaping that vision. At experience: LIAISON 2025, we’re changing that.

Celebrating Pride: A Personal Perspective

Every day, but especially during Pride, I’m showing up by being visible—and by refusing to be silent.

Strengthening the Core: Why Graduate Admissions Needs a New Foundation

Liaison’s recent whitepaper outlines a modern approach to graduate enrollment that centers both operational excellence and human connection.

Webinar Rewind: Turning Data Insights Into Actionable Enrollment Decisions

Integrating AI into workflows requires thoughtful planning. Teams should consider where models fit in daily operations, the format of predictive outputs, and how models and their effectiveness will be re-evaluated.

The .edu Still Matters: GEO and the Student Search Journey

Program pages are often the top organic entry point. They should feel complete, modern, and aligned to what students want to know most.

Financial Aid Optimization: Moving Beyond Static Modeling to Dynamic Enrollment Strategies

This growing disconnect between headcount and revenue reveals the limitations of traditional financial aid strategies, especially when students and families are weighing more variables in the decision-making process.

Webinar Rewind: How to Maximize Yield in a Shrinking Market

As you engage students over time, advanced analytics models reveal who is likely to enroll and what combination of messages, channels, and touchpoints will be most effective for engagement.

Liaison's Morgan Thornburg Is in a Marathon State of Mind

"Collaborating with a team that seems to really work well together, and in such a great environment, is something I’m really excited about."

Webinar Rewind: AI and Predictive Analytics in Graduate Enrollment

Once implemented, Othot began generating real‑time insights that changed the way the institution managed its pipeline.