Latest Content
The Evolution of the Traditional Admissions Funnel: Adapting to a New Era
The modern admissions funnel is a dynamic, digital, and personalized journey.
Demystifying AI: A Guide to AI Literacy in Higher Education Enrollment Management
AI literacy is the ability to understand, evaluate, and responsibly use AI technologies.
Transforming Student Engagement: How AI Is Personalizing the Community College Experience
By analyzing individual data points, AI lets colleges transcend generic guidance, crafting a supportive and personalized environment that aligns with each student’s distinct journey.
Higher Education Budgeting Best Practices: A Guide for Enrollment Leaders
Institutional leaders should revisit projections frequently to adapt to changing circumstances—whether due to shifting market demands, enrollment trends, or goals.
AI Literacy in Higher Education: A Quick Guide (Infographic)
As AI continues to reshape higher education, institutions must prioritize AI literacy as part of their strategic vision.
From Spreadsheets to Strategy: Why a CRM is Essential for Community College Recruitment
CRMs facilitate comprehensive data collection, which is particularly valuable for community colleges where “stealth applicants”—students who apply without prior engagement—are common.
Top 4 Data-Driven Enrollment Management Strategies for 2025 and Beyond
AI’s predictive capabilities enable institutions to shift from merely leveraging data to fully optimizing resources and engagement strategies.
Avoiding Marketing Pitfalls Pt. 2—Putting Performance Over Preference
Rather than depending on broad, catch-all tactics, consider segmenting and microtargeting campaigns based on granular audience insights.
Data Literacy: A Key to Informed Campus Decisions
Campus leaders who foster data literacy are better positioned to make decisions that align with their institutional goals.
2024 IMPACT Grant
The IMPACT grant is an employee-funded initiative dedicated to helping our customers support the success of their students.
FAFSA Lessons Learned: How to Prepare for Better Outcomes This Year
After a tumultuous year in the higher ed financial aid world, colleges are hoping things go smoother with the rollout of the 2025-26 FAFSA.
“Beyond the Buzz” Webinar Wrap-Up: Harnessing the Power of AI in Higher Education
The landscape of higher ed is evolving rapidly, driven by the ability of artificial intelligence (AI). Are you harnessing the power of AI?