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Overlooked No More 5 Must-Know African American Pioneers in Higher Education

African Americans played pivotal roles in shaping America’s higher education system.

A Day in the Life of Student Success With AI

The most valuable resource in Student Affairs is the staff who have dedicated their time and talent to supporting student success.

Leveraging Advanced Analytics and AI for Holistic Admissions in Higher Education

In higher education, admissions processes have become the focal point for institutions facing challenges, some anticipated like the demographic cliff, and others, like COVID, unforeseen.

3 Ways to Adapt to the Supreme Court Ruling on Affirmative Action

In response to the recent SCOTUS decision on affirmative action, higher education must adapt to maintain diversity and inclusivity while ensuring compliance.

Tap into the Power of Alumni Engagement to Build Your Enrollment Pipeline

Every day, enrollment leaders ask themselves: What untapped resources can we leverage to attract and retain students who will contribute to campus culture and achieve their academic objectives?

How Pacific Lutheran University Streamlined Its Admissions Process by Making It Paperless

For Catherine Chan, director of graduate admission at Pacific Lutheran University, the objective was clear: streamline the University’s admissions process and make it paperless.

Celebrating National First-Generation Student Day with a Liaison First-Gen Success Story

Liaison celebrates their very own First-Generation Student featuring David Poole, Managing Director of EngineeringCAS.

90 Days In: Key Issues for Enrollment Managers

Sarah Coen outlines the key issues shaping the higher ed landscape and how she plans to combat them as Chief Growth Officer at Liaison.

The Next Phase of the California State University’s Transfer Planner Launches Successfully

The next phase of The California State University's Transfer Planner launches successfully under a continued partnership with Liaison.

Navigating the ISIR Delay: Strategic Steps for Higher Education Institutions

As higher education institutions navigate the ramifications of the ISIR delay, a proactive and strategic approach is paramount.

Transparency in AI: Why It Matters for Ethical Use in Higher Education

As the use of artificial intelligence in higher education increasingly shapes institutions, fostering transparency is essential.

What is Responsible AI and How Do We Lead With It?

Navigating how to use AI in higher education can be complex, but ethical AI development is key to successful and fair implementation.

How Should Higher Education Teams Adopt AI Into Their Staffing Processes?

Embracing AI implementation in education can optimize staffing processes and enhance efficiency. Here are some ways to use AI in staffing.

Benefits of AI in Higher Education: How AI Helps College Students Succeed

To employ more holistic reviews of your students, higher education institutions may turn to artificial intelligence to guide student success.

How AI is Reshaping the Post-SCOTUS Admissions Landscape

With the Supreme Court decision ending affirmative action in higher ed, AI must become part of the admissions process to achieve equity.

Enhancing Graduate School Admissions With MyLiaison Solutions

MyLiaison helps institutions optimize the transition from undergrad to graduate school by streamlining the grad school application process.

Harnessing AI For Fairer Admissions: A Path to Equity in Higher Education

By adhering to responsible AI principles, institutions can use technology to foster equal access to higher ed and more equitable admissions.

UK Government Proposes New Measures to Curb Student Visa Abuse

New measures to curb student visa abuse include stricter visa applications and increased penalties for institutions failing to comply.

Navigating the Data Deluge: Transforming College Admissions with Strategic Insights

College admissions data is abundant but fragmented. Organizing it into a unified system is key for actionable insights.

Data Readiness Checklist for Predictive AI in Higher Education (Infographic)

This data readiness checklist outlines the questions higher ed leaders should ask and how to prepare for using predictive analytics on campus.

The Case for Graduate Application Fees

The strategic use of application fees in GEM provides leaders data and insight into applicants’ intent and interest in a program.

Leveraging AI for Student Retention: Strategies for Undergraduate Success

The application of AI in higher ed improves student success and retention strategies, identifying at-risk students and enhancing engagement.

Exploring the Future of AI in Higher Education: Transforming Admissions and Enrollment

AI integration in education can improve admissions and enrollment for higher ed institutions with enhanced decision making.

Harnessing the Power of Data Analytics in Higher Education Admissions (Infographic)

Adopting holistic admissions processes in higher education is essential to ensuring equity and inclusivity. Now data analytics can help!

The Higher Ed Community’s Practical, Tactical Challenges…and Hope for the Future

Join us in San Antonio next June for the next experience: LIAISON conference to witness the power of the higher ed community at work.

Liaison Appoints Todd Abbott as New VP of Business Development to Lead Growth Initiatives

Liaison appoints Todd Abbott as their newest Vice President of Business Development to lead growth initiatives and strategic partnerships.

2024 IMPACT Grant

The IMPACT grant is an employee-funded initiative dedicated to helping our customers support the success of their students.

From Theory to Practice: How to Search for the Right Students at the Right Time

Liaison Search empowers colleges and universities to target high-quality prospects with an unprecedented level of focus.

Avoiding Marketing Pitfalls Pt. 2: Putting Performance Over Preference

Rather than depending on broad, catch-all tactics, consider segmenting and microtargeting campaigns based on granular audience insights.

From Spreadsheets to Strategy: Why a CRM is Essential for Community College Recruitment

CRMs facilitate comprehensive data collection, which is particularly valuable for community colleges where “stealth applicants”—students who apply without prior engagement—are common.

Higher Education Budget Models and Best Practices- A Guide for Enrollment Leaders

Institutional leaders should revisit projections frequently to adapt to changing circumstances—whether due to shifting market demands, enrollment trends, or goals.

Demystifying AI: A Guide to AI Literacy in Higher Education Enrollment Management

AI literacy is the ability to understand, evaluate, and responsibly use AI technologies.

Moving Beyond New Year’s Resolutions to Embrace a Multi-Year Enrollment Strategy

Enrollment managers need to develop a wider multi-year strategy that includes tools with the ability to enable deeper, more highly data-informed fine tuning throughout any given cycle.

How to Build a Dynamic Student Enrollment Plan That Thrives Amid Change

Strategic flexibility can make the difference between hitting enrollment targets and falling short. Institutions can take several steps to continuously refine their strategies.

How Community Colleges Can Simplify the Student Enrollment Process

By identifying obstacles early, colleges can guide students more effectively throughout the enrollment process, keeping them on track and engaged.

Aligning Student Goals With Academic Opportunities for Greater Community College Student Engagement

To focus on student-centered goals, community colleges should create clear, supportive routes to earning credentials and achieving career milestones.

Personalized Communication Strategies That Drive Student Engagement in Higher Education

By delivering personalized, timely, and relevant messages through multiple channels, institutions can foster deeper connections and enhance student engagement in higher education.

How Data-Driven Search Transforms Student Recruitment

Data-driven search strategies leverage advanced analytics and targeted data to identify and engage with the right students.

ADEA Honors Liaison Founder and CEO George Haddad With Gies Award for Eminence in Innovation

The honor recognizes Mr. Haddad’s transformative contributions to oral health and health professions enrollment management, as well as his decades-long commitment to advancing dental education through technology and innovation.

The End of Generic Outreach: Personalized Communication Is Key in Inbound and Outbound Recruiting

Liaison Search transforms recruitment by leveraging the benefits of personalization in marketing.

How to Recruit Prospective Students More Effectively With Liaison Search

Liaison Search equips institutions with the tools they need to connect with high-quality prospects, optimize outreach efforts, and achieve enrollment goals.

The Power of Predictive Insights With AI: Deliver the Right Message, Every Time

Liaison’s statistical models analyze historical enrollment data to predict which students are most likely to engage, apply, and ultimately enroll.

Optimizing Financial Aid and Student Success With Liaison Othot’s Analytics

Othot’s predictive models offer data-driven insights so institutions can anticipate student behavior and optimize resource allocation.

Enhancing Pharmacy Admissions: The Power of Integrating Liaison’s Outcomes CRM With PharmCAS

With its intuitive tools, Outcomes enables phramacy programs to organize contacts efficiently, creating specific audience segments without technical expertise.

Predictive Analytics in Higher Education: Boosting Student Retention, Yield, and Success With Othot

Othot turns raw data into predictive insights, empowering enrollment teams to focus on students who are most likely to enroll and who fit the institution’s academic and financial goals.

Building Connections That Count: The Benefits of Omnichannel Marketing in Higher Ed

By integrating first-party data, <a href="https://www.liaisonedu.com/higher-education-marketing/intelligent-names/">AI-driven</a> segmentation, and personalized messaging, omnichannel marketing lets institutions deliver the right message to the right students at the right time.

On-Demand Webinar: Analytics in Action—How to Optimize Aid Allocation and Make Data-Driven Decisions

Liaison Othot helped Western Connecticut State University lower its discount rate from 34% to 32% and increase net tuition revenue by over $2 million.

A Timely Conversation: How to Use AI and Advanced Analytics to Identify and Support At-Risk Students

Daytona State College leveraged Liaison’s TargetX CRM and Liaison Othot, an AI-powered analytics platform, to better understand student risk factors, target interventions, and achieve measurable improvements in retention and persistence.

How Predictive Analytics Supports Higher Ed Student Success

With AI forecasting tools like Liaison Othot, institutions gain a clear view of each student’s journey, enabling them to provide personalized support when it matters most.

Webinar On Demand: Liaison Search—Communicating to an Enrollment Funnel of One

Liaison Search uses AI-informed data analytics to help you find the right potential students and then deploy advanced strategies to engage with each of them on an individual level.

Webinar On Demand: Integrating Planning and Strategy Across the Institution

The first in a two-part series called Top 10 Strategies in the New Enrollment Paradigm, this session explores groundbreaking strategies for thriving in the “new enrollment paradigm.”

Ready to Work and Play? Join Us in San Antonio for experience: LIAISON 2025

Whether you’re refining your enrollment strategy, student success programs, or technology, you’ll find the resources and relationships to ignite the success of future generations and drive lasting impact.

AI Adoption in Education: A New Era for Undergraduate Programs

From enhancing administrative efficiency to revolutionizing recruitment strategies, AI offers unparalleled opportunities for undergraduate programs to create personalized and impactful educational experiences.

How AI Is Boosting Community College Student Success

AI is transforming community colleges by addressing crucial challenges in curriculum development, workforce alignment, and student support. With the right AI-driven tools, institutions can better help their students succeed.

Why AI Is Key to Effective Graduate Program Leadership

By embracing AI today, graduate programs can position themselves at the forefront of innovation, ensuring sustained success in a competitive academic environment.

Honoring Juneteenth: A Reflection on Freedom, History, and the Work Ahead

Across the country, colleges and universities are among the most active communities that celebrate Juneteenth.

From Discovery to Results: How Liaison Enrollment Marketing (EM) Drives Growth Through Collaboration

Liaison Enrollment Marketing (EM) initiates partnerships through a process of deep discovery and a mutual understanding of what it takes to accomplish digital campaign success.

East Coast Summer GEM Insights to Enhance Access to Graduate Education

Authors: Angela Montgomery, Ph.D. (Drexel University, AVP Graduate Admissions) and Art Munin, Ph.D. (Liaison Senior AVP, Enrollment Management Solutions)

The Gateway to Enrollment: How Centralized Applications Improve Access and Efficiency

A centralized, supportive, and intuitive application experience sets the tone for everything that follows. It says, “You belong here.”

Celebrating the 2025 Liaison IMPACT Grant Winners

The Liaison IMPACT Grant awards ceremony at experience: LIAISON | San Antonio was a heartening reminder of what’s possible when mission meets momentum.

Ending Summer Melt: A Data-Driven Playbook for Enrollment Leaders

By combining real-time data with flexible outreach strategies, campuses can transform their melt mitigation initiatives more quickly and effectively.

Strengthening the Core: Why Graduate Admissions Needs a New Foundation

Liaison’s recent whitepaper outlines a modern approach to graduate enrollment that centers both operational excellence and human connection.

The Nerve Center of Enrollment: How a CRM Powers a Connected Campus

A strong CRM isn’t a luxury; it’s mission-critical for modern enrollment success.

How Predictive Analytics Personalizes the Higher Education Experience

AI-driven segmentation helps institutions focus their efforts on high-intent students, optimizing recruitment resources while increasing application yield.

Anticipating the Needs of Tomorrow’s Students: AI’s Role in Strategic Enrollment Planning

By leveraging AI-powered predictive analytics, institutions can prepare for the future, ensuring they attract, enroll, and retain students even in a competitive and uncertain environment.

Why The First 90 Days Determine ROI In Any Business Transformation

Leaders who invest in training, feedback, and communication signal that staff and students are partners in change, not just end users.

Smarter Workflows, Stronger Outcomes: Productivity Tools for Higher Ed Enrollment

Operational efficiency in higher education is critical. Liaison’s productivity solutions let teams rise to the challenge, doing more with the people and tools they already have.

From Algorithms to Answers: Why SEO Has Always Been Evolving

SEO success is not about chasing the newest tactic. It is about staying steady, solving problems systematically, and building durable strategies rooted in student needs.

Better Data Readiness Opens the Door to Smarter AI in Higher Education

Behavioral data—how students interact with your institution—is often the strongest signal of future enrollment or retention.

Innovation in Action: How State Systems Are Transforming Enrollment Management

State higher education systems must act decisively to maintain relevance and enrollment stability. A more unified, data-driven, and student-centered approach to enrollment management is no longer optional—it is essential.

GEO Best Practices for Higher Education: What Still Matters (and What’s New)

GEO can be thought of as “SEO for AI.” It is the process of preparing digital content so that it can be referenced accurately by generative models.

Managing Data Security in Higher Education: The Path to Increased Trust

Data management in higher education often suffers from fragmented ownership and a decentralized structure, which can make it difficult to establish a unified approach to data security.

Yield Signs Ahead: Reading the Roadmap of Grad Enrollment

Our newest survey data from programs using Liaison BusinessCAS, GradCAS, or EngineeringCAS reveals stories that matter right now.

Webinar Rewind: Strengthening the Core of Graduate Admissions

When admissions, faculty, program directors, deans, marketing, and IT trust each other’s expertise, decisions are made more efficiently and with less friction.

Webinar Rewind: Winning Yield by Gaining Family Confidence

Having the right technology and using it strategically makes it easier and more efficient to communicate meaningfully with families.

Innovation Will Stall in Your Company If You Don’t Fix This Cultural Problem

Real innovation depends on people feeling safe enough to question how things are done, suggest new ideas, and challenge assumptions.

GEM Horizons Webinar Rewind: Graduate Enrollment Management Pulse Check

Graduate enrollment management leaders often prioritizes short-term enrollment gains, making it difficult to invest in long-term brand-building initiatives that yield less immediate ROI.

How Marketing Automation Is Shaping Personalized Student Support

Today, personalized outreach is a strategic differentiator for colleges and universities. And automating that outreach, with empathy and strategy, is one of the most effective ways to deliver it.

Using Student Success Analytics and Data to Prevent Attrition Before It Starts

Predictive analytics shifts the focus from reflection to anticipation, allowing teams to identify risk early and support students before small setbacks escalate.

Liaison Founder and CEO George Haddad Reflects on 35 Years Serving the Higher Ed Community

Our work has never been about technology for its own sake. It has been about helping institutions function more effectively in service of students and the professions they support.

The Future of Higher Education: Key Takeaways From Liaison’s 35-Year Insights Report

For 35 years, Liaison has partnered with institutions, associations, and enrollment leaders through every cycle of change, from policy shifts and economic disruptions to the rise of AI.

Liaison and Niche Partner to Connect Graduate Program Discovery with Centralized Applications

New pathways help graduate programs reach best-fit students and streamline the path from interest to application.

Why Traditional Financial Aid Strategies No Longer Align With the Modern Enrollment Process

While award letters play a key role in the enrollment journey, their impact depends heavily on the broader communication and decision-making initiatives surrounding them.

Is Your Institution Ready to Optimize Financial Aid? How to Assess Readiness (Infographic)

Financial aid optimization delivers impact only when institutions are prepared to act on insight.

Time Is the Scarcest Resource in Graduate Enrollment Management

Institutions that delay often find themselves making decisions under greater pressure, with fewer options available. This is not about disruption for its own sake. It is about stewardship.

Is Your Financial Aid Strategy Built for Today? Rethinking Financial Aid in Higher Education

You don’t need perfect data to begin, but you do need clear institutional goals, a basic data infrastructure, and a willingness to pilot, measure, and iterate.

The People Behind the Progress: How Liaison's Product Teams Build What Higher Ed Needs Now—And Next

Liaison’s product teams turn higher education’s complex challenges into intuitive solutions. By listening closely to institutions and applicants, they ensure innovation is rooted in real needs, not roadmaps.

Unlocking the Potential of AI: Optimizing Enrollment, Retention, and Financial Aid (Infographic)

Predictive modeling turns raw data into actionable insights.

Liaison Launches WebAdMIT Holistic and Predictive Insights for Mission-Aligned Admissions Decisions

Together, these solutions provide a unified strategy for understanding applicant fit, forecasting enrollment behavior, and shaping incoming classes in a more informed, equitable, and efficient way.

Modernizing Financial Aid to Drive Enrollment: Lessons from Columbia College’s Journey with Othot

Traditional awarding models, he noted, have long relied on historical assumptions and end‑of‑cycle analysis that are useful but insufficient.

experience: Liaison | Baltimore Is Where Higher Ed Moves Forward

From early‑stage prospects to accepted‑student conversions, you’ll see how institutions nationwide are reimagining their funnels with smarter, integrated, tech‑forward solutions.

The Connections Between Higher Education Data Collection, AI Tools, and Student Success

AI can help synthesize information across platforms, accelerate insight generation, summarize complex guidance, and identify emerging patterns.

How Predictive Insights and Enrollment Forecasting Improve Engagement Timing After Admission

True personalization supports more informed decisions about whether and when to engage with students.

4 Higher Education Enrollment Technologies Driving Graduate Enrollment Success

In today’s digital-first world, enrollment teams need communication tools that support strategic outreach, streamline messaging, and maintain student engagement across multiple touchpoints.

Innovative Enrollment Solutions Helping Graduate Programs Stay Competitive

By integrating automation into college enrollment technology, graduate institutions can reduce administrative workload while enhancing the applicant experience.

Enrollment Leadership in Action: Lessons From Liaison’s Leaders for the Year Ahead

For anyone feeling the strain of carrying enrollment expectations year after year, this conversation offers realistic strategies for staying grounded.

The Strategic Buyer’s Guide to Enrollment Technology in Higher Ed

When it comes to enrollment technology, budgeting with intention means thinking beyond licenses and focusing on long-term value.

How to Align Your Ed Tech Budget With the Future of Enrollment Strategy

If your enrollment strategy is shifting or if your institution is planning for growth, will the technology you’re considering be able to evolve with you?

Enrollment Yield Strategies: Are You Engaging or Just Messaging?

Predictive insights help teams focus engagement where it matters most.

Meet #YourLiaison: Karen Jacobs on Purpose, Perspective, and Leadership in Higher Education

Karen Jacobs reflects on purpose‑driven leadership, sharing how perspective, mentorship, and steady partnership guide her work helping higher education institutions navigate change with care and lasting impact.

How to Build Internal Buy-In for a Future-Ready Technology Investment

Involving the right teams early builds trust and makes it easier to identify concerns before they become barriers.

What Future-Ready Really Looks Like in Higher Ed Tech

Technology alone doesn’t make an institution future-ready. The mindset behind how it’s chosen, connected, and evolved does.

What It Really Means to Be “Future-Ready” in Ed Tech

To be future-ready is to embrace a mindset defined by adaptability, clarity, and collaboration, rather than a focus on checking boxes.

From Demo to Decision: What to Ask Potential Ed Tech Partners

Too often, demos focus on capabilities in isolation. But technology doesn’t operate in a vacuum; it functions within an ecosystem of platforms, people, and priorities.

How to Evaluate Ed Tech Tools for Enrollment

With so many ed tech tools available, it’s easy to lose sight of what truly drives enrollment progress. Liaison helps institutions evaluate and implement technology that supports long-term strategy.

Signals It’s Time to Rethink Your Enrollment Technology Stack

Because outdated systems often lack key functionalities or user trust, staff frequently manage daily tasks outside the CRM by using spreadsheets, emails, or other disconnected tools.