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Overlooked No More 5 Must-Know African American Pioneers in Higher Education

African Americans played pivotal roles in shaping America’s higher education system.

3 Ways to Adapt to the Supreme Court Ruling on Affirmative Action

In response to the recent SCOTUS decision on affirmative action, higher education must adapt to maintain diversity and inclusivity while ensuring compliance.

Liaison Celebrates Employee Appreciation Day 2024

Every January, our +400 employees gather virtually and in person to celebrate the successes and accomplishments of the previous calendar year.

Innovation in Inclusion: Redefining Equity in College Admissions After Affirmative Action

AI is at the forefront of reshaping how institutions approach equity in college admissions in the post-affirmative action era.

2024 IMPACT Grant

The IMPACT grant is an employee-funded initiative dedicated to helping our customers support the success of their students.

Higher Education Budget Models and Best Practices- A Guide for Enrollment Leaders

Institutional leaders should revisit projections frequently to adapt to changing circumstances—whether due to shifting market demands, enrollment trends, or goals.

The Evolution of the Traditional Admissions & Enrollment Funnel: Adapting to a New Recruitment Era

The modern admissions funnel is a dynamic, digital, and personalized journey.

Aligning Student Goals With Academic Opportunities for Greater Community College Student Engagement

To focus on student-centered goals, community colleges should create clear, supportive routes to earning credentials and achieving career milestones.

AI and Student Recruitment: Bridging Technology and Human Connection

Personalization is no longer a luxury—it’s an expectation. AI enables enrollment marketers to deliver individualized experiences to potential students.

Why AI Is Key to Effective Graduate Program Leadership

By embracing AI today, graduate programs can position themselves at the forefront of innovation, ensuring sustained success in a competitive academic environment.

East Coast Summer GEM Insights to Enhance Access to Graduate Education

Authors: Angela Montgomery, Ph.D. (Drexel University, AVP Graduate Admissions) and Art Munin, Ph.D. (Liaison Senior AVP, Enrollment Management Solutions)

Anticipating the Needs of Tomorrow’s Students: AI’s Role in Strategic Enrollment Planning

By leveraging AI-powered predictive analytics, institutions can prepare for the future, ensuring they attract, enroll, and retain students even in a competitive and uncertain environment.

Where Are You on the Ed Tech Maturity Curve?

Institutions don't have to overhaul everything overnight. A crawl-walk-run approach is not only more sustainable but also more likely to succeed.

Save Your Seat Now for experience: LIAISON | Baltimore Workshops

Spending the extra half day at a pre-conference workshop transforms the rest of your conference experience.

Student Engagement That Lasts: Turning CRM Insights Into Student Persistence

The right higher education CRM evolves from a static database into a dynamic system that informs every touchpoint from a first-year check-in through a graduation nudge.

Using Student Success Analytics and Data to Prevent Attrition Before It Starts

Predictive analytics shifts the focus from reflection to anticipation, allowing teams to identify risk early and support students before small setbacks escalate.

Is Your Financial Aid Strategy Built for Today? Rethinking Financial Aid in Higher Education

You don’t need perfect data to begin, but you do need clear institutional goals, a basic data infrastructure, and a willingness to pilot, measure, and iterate.

The People Behind the Progress: The Culture That Carries Liaison Forward

The trust we earn, the camaraderie we experience, and the outcomes we deliver together are the true drivers behind Liaison’s resilience.

How Mission and Structure Shape Successful Technology Onboarding Processes

Institutions should evaluate their existing tools before rolling out new ones. A technology onboarding process that builds on current workflows leads to smoother transitions and better adoption rates.

Webinar Rewind: How to Maximize Yield in a Shrinking Market

As you engage students over time, advanced analytics models reveal who is likely to enroll and what combination of messages, channels, and touchpoints will be most effective for engagement.

Higher Ed in Action: Charting the Course Forward in Baltimore

“Charting the Course Forward” isn’t just the theme of this year’s Liaison conference; it’s a call to action.

What Future-Ready Really Looks Like in Higher Ed Tech

Technology alone doesn’t make an institution future-ready. The mindset behind how it’s chosen, connected, and evolved does.

Indiana University of Pennsylvania Achieved a 90% Fall-to-Spring Retention Rate With Liaison Othot

Discover how IUP leveraged Liaison Othot to make data-driven decisions and boost student retention