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We dive deep into the latest trends, share expert advice, and provide insightful commentary on a range of topics. Whether you're looking for practical tips, innovative ideas, or in-depth analysis, our blog is your go-to source for information and inspiration.

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Driving Enrollment with Liaison's Omnichannel Marketing-blog

Building Connections That Count: The Benefits of Omnichannel Marketing in Higher Ed

By integrating first-party data, <a href="https://www.liaisonedu.com/higher-education-marketing/intelligent-names/">AI-driven</a> segmentation, and personalized messaging, omnichannel marketing lets institutions deliver the right message to the right students at the right time.

April 15, 2025

4 min read

By Liaison

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Imaging2025_How to Onboard Community College Students-1-blog

Transforming Community College Onboarding: Harnessing Technology for Long-Term Success

Effective community college onboarding is a holistic strategy that addresses each stage of the student journey, from pre-enrollment communications and application support to academic advising and proactive retention measures.

April 11, 2025

4 min read

By Liaison

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Predictive analytics in higher education visual showing student behavior prediction and data-driven decision making.

Predictive Analytics in Higher Education: Boosting Student Retention, Yield, and Success With Othot

Othot turns raw data into predictive insights, empowering enrollment teams to focus on students who are most likely to enroll and who fit the institution’s academic and financial goals.

April 8, 2025

4 min read

By Liaison

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Imaging2025_University Marketing vs. EM Blog

University Marketing vs. Enrollment Marketing: Why Your Strategy Needs a Specialized Focus

While university marketing builds the foundation of an institution’s reputation and long-term growth, enrollment marketing serves as the engine driving immediate recruitment results.

April 1, 2025

10 min read

By Liaison

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