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The Power of Holistic Review in Graduate Education

Holistic review, a mission-aligned admissions process, is gaining significant traction in higher education—especially in graduate admissions.

Hayley Wolf: The Next VP of Sales at Liaison

Hayley Wolf is named as the next vice president of sales at Liaison. Hayley joined Liaison in 2018 through the acquisition of TargetX.

Transparency in AI: Why It Matters for Ethical Use in Higher Education

As the use of artificial intelligence in higher education increasingly shapes institutions, fostering transparency is essential.

Celebrating Women in Tech at Liaison

Liaison gathered to celebrate women in tech as they featured this powerful panel of female executives on March 14.

Liaison Appoints Todd Abbott as New VP of Business Development to Lead Growth Initiatives

Liaison appoints Todd Abbott as their newest Vice President of Business Development to lead growth initiatives and strategic partnerships.

Higher Education Budget Models and Best Practices- A Guide for Enrollment Leaders

Institutional leaders should revisit projections frequently to adapt to changing circumstances—whether due to shifting market demands, enrollment trends, or goals.

Avoiding Marketing Pitfalls Pt. 3: Communicating to Everyone the Same Way

Hyper-segmentation is not about casting a wide net but rather creating smaller, targeted audiences with clear, actionable insights.

Upward Communication in Graduate Enrollment Management

When graduate admissions leaders foster relationships with senior administrators, they create an environment where open and honest dialogue can thrive.

Leading Technology Implementations in Enrollment Management

Introducing new technology in graduate enrollment management is both an opportunity and a challenge. Done well, technology can streamline operations, enhance the applicant experience, and provide actionable insights.

A Timely Conversation: How to Use AI and Advanced Analytics to Identify and Support At-Risk Students

Daytona State College leveraged Liaison’s TargetX CRM and Liaison Othot, an AI-powered analytics platform, to better understand student risk factors, target interventions, and achieve measurable improvements in retention and persistence.

Get Ready to Experience the Art and Science of Higher Ed Leadership at experience: LIAISON

In higher education, strategy often starts at the top—but rarely do we hear directly from the leaders shaping that vision. At experience: LIAISON 2025, we’re changing that.

ExploreHealthCareers.org Relaunches with a Modern Design and Renewed Mission

The new ExploreHealthCareers.org reflects the shared goal of guiding more people into meaningful, mission-driven healthcare careers.

From Complexity to Clarity: Exploring GEM Best Practices

Whether through journey mapping, matriculation analysis, or platform analytics, the message was clear: If you’re not using data to adapt in real time, you’re falling behind.

From Data to Action: Unpacking Persistence and Retention Insights

Higher education is at a crossroads; institutions that embrace clarity through AI and data will lead the way in closing persistence gaps and boosting student success.

The New Rules of Student Recruitment for Adult Learners

Today’s adult learners expect higher education to fit into their lives, not the other way around. That shift demands a reimagining of recruitment: not just messaging, but mindset.

Why The First 90 Days Determine ROI In Any Business Transformation

Leaders who invest in training, feedback, and communication signal that staff and students are partners in change, not just end users.

Managing Data Security in Higher Education: The Path to Increased Trust

Data management in higher education often suffers from fragmented ownership and a decentralized structure, which can make it difficult to establish a unified approach to data security.

Webinar Rewind: Strengthening the Core of Graduate Admissions

When admissions, faculty, program directors, deans, marketing, and IT trust each other’s expertise, decisions are made more efficiently and with less friction.

Innovation Will Stall in Your Company If You Don’t Fix This Cultural Problem

Real innovation depends on people feeling safe enough to question how things are done, suggest new ideas, and challenge assumptions.

GEM Horizons Webinar Rewind: Graduate Enrollment Management Pulse Check

Graduate enrollment management leaders often prioritizes short-term enrollment gains, making it difficult to invest in long-term brand-building initiatives that yield less immediate ROI.

Looking Back to Plan Forward: Strategic Insights from University Presidents

Strategic alignment helps institutions avoid being derailed by the “tyranny of the urgent” and ensures resources are allocated to initiatives that truly advance the mission.

Liaison Founder and CEO George Haddad Reflects on 35 Years Serving the Higher Ed Community

Our work has never been about technology for its own sake. It has been about helping institutions function more effectively in service of students and the professions they support.

The Future of Higher Education: Key Takeaways From Liaison’s 35-Year Insights Report

For 35 years, Liaison has partnered with institutions, associations, and enrollment leaders through every cycle of change, from policy shifts and economic disruptions to the rise of AI.

How to Adapt to Disruption Without Losing Your Identity

Market pressures, technological change and shifting learner expectations will keep demanding adaptation. Institutions that view change as a cyclical opportunity rather than a disruption will stay relevant.

Predictive vs. Prescriptive Financial Aid Optimization: What Enrollment Leaders Need to Know

To move from understanding what might happen to knowing what to do next, enrollment leaders need more than prediction. They need prescriptive analytics optimization and a strategy that supports it.

The People Behind the Progress: The Culture That Carries Liaison Forward

The trust we earn, the camaraderie we experience, and the outcomes we deliver together are the true drivers behind Liaison’s resilience.

The Best Tech Rollout I Ever Lived Through

The goal is to understand how the system fits into their role and how how all of it connects back to institutional purpose.

The Connections Between Higher Education Data Collection, AI Tools, and Student Success

AI can help synthesize information across platforms, accelerate insight generation, summarize complex guidance, and identify emerging patterns.

Innovative Enrollment Solutions Helping Graduate Programs Stay Competitive

By integrating automation into college enrollment technology, graduate institutions can reduce administrative workload while enhancing the applicant experience.

Enrollment Leadership in Action: Lessons From Liaison’s Leaders for the Year Ahead

For anyone feeling the strain of carrying enrollment expectations year after year, this conversation offers realistic strategies for staying grounded.

The Stakeholder Map: Understanding Who Influences Tech Decisions in Higher Ed (Infographic)

When stakeholders feel heard, when their priorities are reflected in the plan, and when they can see how the change supports their work, resistance fades and collaboration grows.

Summer Melt in Higher Education: How to Get Admitted Students to Enroll

When admitted students go silent, smart engagement matters. See how two universities use data, collaboration, and clear ownership to turn melt from mystery into momentum.

How to Make the Business Case for Tech Investment in Higher Ed

Different stakeholders care about different aspects of education technology investments. A one-size-fits-all pitch rarely moves the conversation forward.

How to Invest in Enrollment Technology That Actually Delivers

The right enrollment technology is a valuable institutional risk management that can help prevent melt and improve yield.

How to Operate Your Enrollment Strategy Like an Orchestra

A student interacting with admissions, financial aid, and advising should experience a coherent journey. When it feels disjointed, yield and retention suffer.

From Demo to Decision: What to Ask Potential Ed Tech Partners

Too often, demos focus on capabilities in isolation. But technology doesn’t operate in a vacuum; it functions within an ecosystem of platforms, people, and priorities.

How to Evaluate Ed Tech Tools for Enrollment

With so many ed tech tools available, it’s easy to lose sight of what truly drives enrollment progress. Liaison helps institutions evaluate and implement technology that supports long-term strategy.

Why the Old Enrollment Playbook No Longer Works

Waiting until the end of a recruiting cycle to assess what’s working is no longer a viable strategy.

Liaison and NAGAP Forge Partnership to Empower Graduate Enrollment Management

The partnership combines Liaison’s innovative technology with NAGAP’s graduate enrollment expertise to transform graduate education and enrich professional growth.

University of North Texas at Dallas Maximizes Student Engagement With TargetX

Discover how University of North Texas at Dallas leveraged TargetX to transform its admissions processes and improve student engagement.

Oklahoma State University Breaks Enrollment Records With Liaison Othot

With the support of Othot, Liaison's advanced analytics platform, OSU achieved record-breaking results in its enrollment efforts.

Indiana University of Pennsylvania Achieved a 90% Fall-to-Spring Retention Rate With Liaison Othot

Discover how IUP leveraged Liaison Othot to make data-driven decisions and boost student retention

How Defiance College Increased New Student Enrollment Nearly 80% With Liaison Enrollment Marketing

Read this deep dive into how Defiance College turned around its enrollment marketing approach with Liaison EMP