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Hayley Wolf: The Next VP of Sales at Liaison

Hayley Wolf is named as the next vice president of sales at Liaison. Hayley joined Liaison in 2018 through the acquisition of TargetX.

TargetX Premier Education

TargetX Premier Education is a live, immersive, and ongoing hands-on program in which learners actively engage with course leaders.

The Importance of Strong Leadership in Graduate Enrollment Management

Strong leadership in graduate enrollment management is key to balancing rankings and revenue while adapting to evolving student preferences.

How to Recruit Undergraduate Students Who Persist

Creating detailed student personas—representations of ideal applicants based on real data—lets institutions tailor their outreach with pinpoint accuracy.

How Community Colleges Can Simplify the Student Enrollment Process

By identifying obstacles early, colleges can guide students more effectively throughout the enrollment process, keeping them on track and engaged.

University Marketing vs. Enrollment Marketing: Why Your Strategy Needs a Specialized Focus

While university marketing builds the foundation of an institution’s reputation and long-term growth, enrollment marketing serves as the engine driving immediate recruitment results.

From Recruitment to Retention: The Benefits of Liaison’s CRM Software for Higher Education

The challenges facing higher education today demand integrated solutions that address both recruitment and retention. CRM platforms like Liaison TargetX and Liaison Outcomes empower institutions to meet these challenges head-on.

AI and Student Recruitment: Bridging Technology and Human Connection

Personalization is no longer a luxury—it’s an expectation. AI enables enrollment marketers to deliver individualized experiences to potential students.

The Gateway to Enrollment: How Centralized Applications Improve Access and Efficiency

A centralized, supportive, and intuitive application experience sets the tone for everything that follows. It says, “You belong here.”

Smarter Financial Aid Strategies for Higher Education Yield and Student Retention

Liaison Othot uses AI-powered financial aid modeling to help institutions allocate resources with precision.

Save Your Seat Now for experience: LIAISON | Baltimore Workshops

Spending the extra half day at a pre-conference workshop transforms the rest of your conference experience.

The People Behind the Progress: The Culture That Carries Liaison Forward

The trust we earn, the camaraderie we experience, and the outcomes we deliver together are the true drivers behind Liaison’s resilience.

4 Higher Education Enrollment Technologies Driving Graduate Enrollment Success

In today’s digital-first world, enrollment teams need communication tools that support strategic outreach, streamline messaging, and maintain student engagement across multiple touchpoints.

The Strategic Buyer’s Guide to Enrollment Technology in Higher Ed

When it comes to enrollment technology, budgeting with intention means thinking beyond licenses and focusing on long-term value.

Your Enrollment Infrastructure, Rewired: Building a Modern Power Grid for Higher Ed

When enrollment technology functions as the foundation of a unified strategy, institutions experience a fundamental shift in what they can do and how they do it.

TargetX Premier Services Helped Eastern University Grow Enrollment by 150% in Five Years

From Guidance to Results: How TargetX Premier Services Helped Eastern University Grow Enrollment by 150% in Five Years

How Western Connecticut State University Increased Enrollment by 20.7% in One Year

WCSU Leveraged TargetX and Othot for Growth

How Delaware County Community College Expanded Its Use of Liaison TargetX

Read this case study on the partnership between Delaware County Community College and Liaison TargetX.

North Dakota State College of Science Achieves 17% Enrollment Growth With Liaison TargetX and EM

North Dakota State College of Science (NDSCS) partnered with Liaison to modernize both its admissions operations and enrollment marketing strategy.