Showing 247 Results for “”
Overlooked No More 5 Must-Know African American Pioneers in Higher Education
May 8, 2024
5 min read
African Americans played pivotal roles in shaping America’s higher education system.
May 8, 2024
5 min read
Liaison
Ethical Considerations for AI in Higher Education: Ensuring Fairness and Transparency
May 9, 2024
7 min read
As we step into 2024, the pervasive influence of AI is increasingly evident in nearly every aspect of our daily lives.
May 9, 2024
7 min read
Andy Hannah
A Day in the Life of Student Success With AI
May 9, 2024
5 min read
The most valuable resource in Student Affairs is the staff who have dedicated their time and talent to supporting student success.
May 9, 2024
5 min read
Liaison
In today’s world of strategic enrollment management, traditional strategies have long resembled traditional marketing tactics."
May 9, 2024
7 min read
Liaison
In today’s world of strategic enrollment management, traditional strategies have long resembled traditional marketing tactics.
May 9, 2024
7 min read
Liaison
Leveraging Advanced Analytics and AI for Holistic Admissions in Higher Education
May 9, 2024
7 min read
In higher education, admissions processes have become the focal point for institutions facing challenges, some anticipated like the demographic cliff, and others, like COVID, unforeseen.
May 9, 2024
7 min read
Andy Hannah
Adapting to Email Changes Coming this February
May 9, 2024
3 min read
In the ever-changing digital world, schools will face new challenges due to upcoming changes in popular email platforms like Yahoo and Google Mail.
May 9, 2024
3 min read
Liaison
The Power of Holistic Review in Graduate Education
May 9, 2024
5 min read
Holistic review, a mission-aligned admissions process, is gaining significant traction in higher education—especially in graduate admissions.
May 9, 2024
5 min read
Liaison
In response to the recent SCOTUS decision on affirmative action, higher education must adapt to maintain diversity and inclusivity while ensuring compliance."
May 9, 2024
Steve Taylor
In response to the recent SCOTUS decision on affirmative action, higher education must adapt to maintain diversity and inclusivity while ensuring compliance.
May 9, 2024
Steve Taylor
Update from Mollie Ballaro on How to Navigate the ISIR Delay
May 9, 2024
5 min read
Facing delays in FAFSA processing, educational institutions are innovating and communicating effectively to support students and ensure stability.
May 9, 2024
5 min read
Mollie Ballaro
Tap into the Power of Alumni Engagement to Build Your Enrollment Pipeline
May 9, 2024
5 min read
Every day, enrollment leaders ask themselves: What untapped resources can we leverage to attract and retain students who will contribute to campus culture and achieve their academic objectives?
May 9, 2024
5 min read
Liaison
Ready. Set. Yield.
May 9, 2024
5 min read
St. Cloud State Streamlines Admissions and Boosts Enrollments with Enrollment Marketing Overall Since Before the Pandemic.
May 9, 2024
5 min read
Liaison
For Catherine Chan, director of graduate admission at Pacific Lutheran University, the objective was clear: streamline the University’s admissions process and make it paperless."
May 14, 2024
5 min read
Liaison
For Catherine Chan, director of graduate admission at Pacific Lutheran University, the objective was clear: streamline the University’s admissions process and make it paperless.
May 14, 2024
5 min read
Liaison
New Liaison Survey Exposes Troubling Missed Opportunities in Higher Ed’s AI Strategy
October 10, 2024
3 min read
The higher education landscape has never been more competitive. Colleges now close at a rate of one per week.
October 10, 2024
3 min read
Liaison
Relationship Building in Student Recruitment Marketing: Leveraging your WHY
November 18, 2024
5 min read
Highlighting the 'Why' in higher education student recruitment marketing connects deeply with prospective students, fostering relationships based on shared values.
November 18, 2024
5 min read
Liaison
Celebrating National First-Generation Student Day with a Liaison First-Gen Success Story
November 18, 2024
6 min read
Liaison celebrates their very own First-Generation Student featuring David Poole, Managing Director of EngineeringCAS.
November 18, 2024
6 min read
Liaison
Liaison celebrates Veteran's Day 2023 by showcasing veterans, past and present, who are nearest to our hearts."
November 18, 2024
1 min read
Liaison
Liaison celebrates Veteran's Day 2023 by showcasing veterans, past and present, who are nearest to our hearts.
November 18, 2024
1 min read
Liaison
90 Days In: Key Issues for Enrollment Managers
November 18, 2024
3 min read
Sarah Coen outlines the key issues shaping the higher ed landscape and how she plans to combat them as Chief Growth Officer at Liaison.
November 18, 2024
3 min read
Liaison
Hayley Wolf: The Next VP of Sales at Liaison
November 18, 2024
2 min read
Hayley Wolf is named as the next vice president of sales at Liaison. Hayley joined Liaison in 2018 through the acquisition of TargetX.
November 18, 2024
2 min read
Liaison
The Next Phase of the California State University’s Transfer Planner Launches Successfully
November 18, 2024
2 min read
The next phase of The California State University's Transfer Planner launches successfully under a continued partnership with Liaison.
November 18, 2024
2 min read
Liaison
President of Liaison's AI and Data Science solution is named as chairperson on the University of Pittsburgh's Responsible AI Advisory Board."
November 18, 2024
2 min read
Liaison
President of Liaison's AI and Data Science solution is named as chairperson on the University of Pittsburgh's Responsible AI Advisory Board.
November 18, 2024
2 min read
Liaison
Navigating the ISIR Delay: Strategic Steps for Higher Education Institutions
November 18, 2024
3 min read
As higher education institutions navigate the ramifications of the ISIR delay, a proactive and strategic approach is paramount.
November 18, 2024
3 min read
Liaison
Celebrating Black History: A Reading List to Educate and Inspire
November 18, 2024
1 min read
Liaison is celebrating Black History Month 2024 by broadening our perspectives and fostering understanding through the power of literature.
November 18, 2024
1 min read
Liaison
Liaison and NASH Announce Strategic Partnership to Address Pressing Challenges in Higher Education
November 18, 2024
1 min read
Liaison and NASH partnership will accelerate student access and foster success using Liaison’s Centralized Application Service (CAS).
November 18, 2024
1 min read
Liaison
As the use of artificial intelligence in higher education increasingly shapes institutions, fostering transparency is essential."
November 18, 2024
3 min read
Liaison
As the use of artificial intelligence in higher education increasingly shapes institutions, fostering transparency is essential.
November 18, 2024
3 min read
Liaison
Liaison Celebrates Employee Appreciation Day 2024
November 18, 2024
1 min read
Every January, our +400 employees gather virtually and in person to celebrate the successes and accomplishments of the previous calendar year.
November 18, 2024
1 min read
Liaison
What is Responsible AI and How Do We Lead With It?
November 18, 2024
2 min read
Navigating how to use AI in higher education can be complex, but ethical AI development is key to successful and fair implementation.
November 18, 2024
2 min read
Liaison
The Revolution of Graduate Student Search
November 18, 2024
8 min read
Navigating how to use AI in higher education can be complex, but ethical AI development is key to successful and fair implementation.
November 18, 2024
8 min read
Liaison
Embracing AI implementation in education can optimize staffing processes and enhance efficiency. Here are some ways to use AI in staffing."
November 18, 2024
Liaison
Embracing AI implementation in education can optimize staffing processes and enhance efficiency. Here are some ways to use AI in staffing.
November 18, 2024
Liaison
Celebrating Women in Tech at Liaison
November 18, 2024
12 min read
Liaison gathered to celebrate women in tech as they featured this powerful panel of female executives on March 14.
November 18, 2024
12 min read
Liaison
How AI Can Boost Higher Ed Student Success Outside the Classroom
November 18, 2024
5 min read
To employ more holistic reviews of your students, higher education institutions may turn to artificial intelligence to guide student success.
November 18, 2024
5 min read
Dr. Art Munin
AI Is No Longer on the Higher-Ed Horizon (Infographic)
November 18, 2024
1 min read
Discover how Liaison Othot works with higher-ed institutions to deliver predictive insights about students and potential applicants.
November 18, 2024
1 min read
Liaison
With the Supreme Court decision ending affirmative action in higher ed, AI must become part of the admissions process to achieve equity."
November 18, 2024
3 min read
Liaison
With the Supreme Court decision ending affirmative action in higher ed, AI must become part of the admissions process to achieve equity.
November 18, 2024
3 min read
Liaison
Liaison Unveils MyLiaison, a Student Centric Website for Bridging Education and Employment
November 18, 2024
3 min read
MyLiaison is designed to redefine the journey from education to employment, offering undergraduate and graduate students a seamless pipeline.
November 18, 2024
3 min read
Liaison
Integrating AI Into the College Admissions Process
November 18, 2024
3 min read
Holistic college admissions hinge on the implementation of AI in college admissions processes, such as evaluating academic metrics.
November 18, 2024
3 min read
Liaison
Enhancing Graduate School Admissions With MyLiaison Solutions
November 18, 2024
3 min read
MyLiaison helps institutions optimize the transition from undergrad to graduate school by streamlining the grad school application process.
November 18, 2024
3 min read
Liaison
MyLiaison is the ultimate guide for international students aiming to study in the U.S., offering visa help, academic success tips, and more!"
November 18, 2024
6 min read
Liaison
MyLiaison is the ultimate guide for international students aiming to study in the U.S., offering visa help, academic success tips, and more!
November 18, 2024
6 min read
Liaison
Harnessing AI For Fairer Admissions: A Path to Equity in Higher Education
November 18, 2024
5 min read
By adhering to responsible AI principles, institutions can use technology to foster equal access to higher ed and more equitable admissions.
November 18, 2024
5 min read
Liaison
Innovation in Inclusion: Redefining Equity in College Admissions After Affirmative Action
November 18, 2024
5 min read
AI is at the forefront of reshaping how institutions approach equity in college admissions in the post-affirmative action era.
November 18, 2024
5 min read
Liaison
UK Government Proposes New Measures to Curb Student Visa Abuse
November 18, 2024
3 min read
New measures to curb student visa abuse include stricter visa applications and increased penalties for institutions failing to comply.
November 18, 2024
3 min read
Liaison
Nontraditional students face distinct barriers to student success in higher ed, requiring institutions to tailor intervention strategies."
November 18, 2024
6 min read
Liaison
Nontraditional students face distinct barriers to student success in higher ed, requiring institutions to tailor intervention strategies.
November 18, 2024
6 min read
Liaison
Navigating the Data Deluge: Transforming College Admissions with Strategic Insights
November 18, 2024
4 min read
College admissions data is abundant but fragmented. Organizing it into a unified system is key for actionable insights.
November 18, 2024
4 min read
Liaison
Liaison Introduces Living Profile
November 18, 2024
2 min read
Living Profile will transform how students showcase academic and extracurricular achievements and streamline their application processes.
November 18, 2024
2 min read
Liaison
Data Readiness Checklist for Predictive AI in Higher Education (Infographic)
November 18, 2024
1 min read
This data readiness checklist outlines the questions higher ed leaders should ask and how to prepare for using predictive analytics on campus.
November 18, 2024
1 min read
Liaison
Explore how predictive analytics for student success and retention helps community colleges identify at-risk students early."
November 18, 2024
6 min read
Liaison
Explore how predictive analytics for student success and retention helps community colleges identify at-risk students early.
November 18, 2024
6 min read
Liaison
The Case for Graduate Application Fees
November 18, 2024
5 min read
The strategic use of application fees in GEM provides leaders data and insight into applicants’ intent and interest in a program.
November 18, 2024
5 min read
Liaison
How AI in College Admissions Can Streamline Processes and Enhance Enrollment
November 18, 2024
5 min read
AI in college admissions streamlines processes, enhances recruitment, and personalizes student engagement for better outcomes.
November 18, 2024
5 min read
Liaison
Leveraging AI for Student Retention: Strategies for Undergraduate Success
November 18, 2024
4 min read
The application of AI in higher ed improves student success and retention strategies, identifying at-risk students and enhancing engagement.
November 18, 2024
4 min read
Liaison
TargetX Premier Education is a live, immersive, and ongoing hands-on program in which learners actively engage with course leaders."
November 18, 2024
1 min read
Liaison
TargetX Premier Education is a live, immersive, and ongoing hands-on program in which learners actively engage with course leaders.
November 18, 2024
1 min read
Liaison
Exploring the Future of AI in Higher Education: Transforming Admissions and Enrollment
November 18, 2024
5 min read
AI integration in education can improve admissions and enrollment for higher ed institutions with enhanced decision making.
November 18, 2024
5 min read
Liaison
Modular education: Bridging the gap between academia and workforce demands
November 18, 2024
5 min read
3 ways to help institutions understand how to strategically create, implement, and audit their modular education programs
November 18, 2024
5 min read
Liaison
The Numbers May Be Improving, But There’s a Long Way to Go
November 18, 2024
6 min read
How can higher ed institutions meet upcoming enrollment goals when new student enrollments still fall below pre-pandemic levels? Learn more!
November 18, 2024
6 min read
Craig Cornell
Traditional marketing methods like direct mail and variable print continue to play a crucial role in higher ed marketing campaigns."
November 18, 2024
3 min read
Traditional marketing methods like direct mail and variable print continue to play a crucial role in higher ed marketing campaigns.
November 18, 2024
3 min read
Harnessing the Power of Data Analytics in Higher Education Admissions (Infographic)
November 18, 2024
1 min read
Adopting holistic admissions processes in higher education is essential to ensuring equity and inclusivity. Now data analytics can help!
November 18, 2024
1 min read
Liaison
Empowering Student Success: A Transformative Partnership at the California State University
November 18, 2024
6 min read
Liaison and the CSU’s partnership enhances student success and transfer student admissions with tools like Transfer Planner.
November 18, 2024
6 min read
Liaison
The Higher Ed Community’s Practical, Tactical Challenges…and Hope for the Future
November 18, 2024
3 min read
Join us in San Antonio next June for the next experience: LIAISON conference to witness the power of the higher ed community at work.
November 18, 2024
3 min read
Steve Taylor
Kalamazoo Valley sought to reach adult learners, so they partnered with Liaison to utilize our Intelligent Names Explore solution."
November 18, 2024
3 min read
Liaison
Kalamazoo Valley sought to reach adult learners, so they partnered with Liaison to utilize our Intelligent Names Explore solution.
November 18, 2024
3 min read
Liaison
Avoiding Marketing Pitfalls Pt. 1: Too Much Noise
November 18, 2024
4 min read
Make sure your goals stay within reach and your marketing initiatives remain on target to avoid higher ed marketing pitfalls in 2024.
November 18, 2024
4 min read
Jess Lanning
Liaison Appoints Todd Abbott as New VP of Business Development to Lead Growth Initiatives
November 18, 2024
2 min read
Liaison appoints Todd Abbott as their newest Vice President of Business Development to lead growth initiatives and strategic partnerships.
November 18, 2024
2 min read
Liaison
The Importance of Strong Leadership in Graduate Enrollment Management
November 18, 2024
17 min read
Strong leadership in graduate enrollment management is key to balancing rankings and revenue while adapting to evolving student preferences.
November 18, 2024
17 min read
Steve Taylor
The IMPACT grant is an employee-funded initiative dedicated to helping our customers support the success of their students."
November 19, 2024
2 min read
Liaison
The IMPACT grant is an employee-funded initiative dedicated to helping our customers support the success of their students.
November 19, 2024
2 min read
Liaison
The Benefits of Choosing and Using the Right CRM
November 18, 2024
3 min read
Utilizing the right CRM solution enables better enrollment management outcomes for applicants, students, and admissions leaders.
November 18, 2024
3 min read
Liaison
From Theory to Practice: How to Search for the Right Students at the Right Time
November 18, 2024
4 min read
Liaison Search empowers colleges and universities to target high-quality prospects with an unprecedented level of focus.
November 18, 2024
4 min read
Liaison
“Beyond the Buzz” Webinar Wrap-Up: Harnessing the Power of AI in Higher Education
November 18, 2024
3 min read
The landscape of higher ed is evolving rapidly, driven by the ability of artificial intelligence (AI). Are you harnessing the power of AI?
November 18, 2024
3 min read
Liaison
After a tumultuous year in the higher ed financial aid world, colleges are hoping things go smoother with the rollout of the 2025-26 FAFSA."
November 18, 2024
4 min read
Mollie Ballaro
After a tumultuous year in the higher ed financial aid world, colleges are hoping things go smoother with the rollout of the 2025-26 FAFSA.
November 18, 2024
4 min read
Mollie Ballaro
Avoiding Marketing Pitfalls Pt. 2: Putting Performance Over Preference
December 11, 2024
4 min read
Rather than depending on broad, catch-all tactics, consider segmenting and microtargeting campaigns based on granular audience insights.
December 11, 2024
4 min read
Jess Lanning
Data Literacy: A Key to Informed Campus Decisions
December 11, 2024
3 min read
Campus leaders who foster data literacy are better positioned to make decisions that align with their institutional goals.
December 11, 2024
3 min read
Lauren Speerhas
Top 4 Data-Driven Enrollment Management Strategies for 2025 and Beyond
December 11, 2024
4 min read
AI’s predictive capabilities enable institutions to shift from merely leveraging data to fully optimizing resources and engagement strategies.
December 11, 2024
4 min read
Liaison
CRMs facilitate comprehensive data collection, which is particularly valuable for community colleges where “stealth applicants”—students who apply without prior engagement—are common."
December 11, 2024
4 min read
CRMs facilitate comprehensive data collection, which is particularly valuable for community colleges where “stealth applicants”—students who apply without prior engagement—are common.
December 11, 2024
4 min read
AI Literacy in Higher Education: A Quick Guide (Infographic)
December 12, 2024
4 min read
As AI continues to reshape higher education, institutions must prioritize AI literacy as part of their strategic vision.
December 12, 2024
4 min read
Liaison
Higher Education Budget Models and Best Practices- A Guide for Enrollment Leaders
December 12, 2024
4 min read
Institutional leaders should revisit projections frequently to adapt to changing circumstances—whether due to shifting market demands, enrollment trends, or goals.
December 12, 2024
4 min read
Steve Taylor
Transforming Student Engagement: How AI Is Personalizing the Community College Experience
December 12, 2024
4 min read
By analyzing individual data points, AI lets colleges transcend generic guidance, crafting a supportive and personalized environment that aligns with each student’s distinct journey.
December 12, 2024
4 min read
AI literacy is the ability to understand, evaluate, and responsibly use AI technologies."
December 20, 2024
4 min read
Liaison
AI literacy is the ability to understand, evaluate, and responsibly use AI technologies.
December 20, 2024
4 min read
Liaison
The Evolution of the Traditional Admissions & Enrollment Funnel: Adapting to a New Recruitment Era
December 30, 2024
4 min read
The modern admissions funnel is a dynamic, digital, and personalized journey.
December 30, 2024
4 min read
How to Recruit Undergraduate Students Who Persist
January 2, 2025
4 min read
Creating detailed student personas—representations of ideal applicants based on real data—lets institutions tailor their outreach with pinpoint accuracy.
January 2, 2025
4 min read
Liaison
Moving Beyond New Year’s Resolutions to Embrace a Multi-Year Enrollment Strategy
January 17, 2025
4 min read
Enrollment managers need to develop a wider multi-year strategy that includes tools with the ability to enable deeper, more highly data-informed fine tuning throughout any given cycle.
January 17, 2025
4 min read
Craig Cornell
The strategic combination of Liaison's AI and CRM tools enabled WCSU to successfully identify areas of opportunity for more effective recruitment initiatives."
January 17, 2025
5 min read
Liaison
The strategic combination of Liaison's AI and CRM tools enabled WCSU to successfully identify areas of opportunity for more effective recruitment initiatives.
January 17, 2025
5 min read
Liaison
How to Build a Dynamic Student Enrollment Plan That Thrives Amid Change
January 29, 2025
4 min read
Strategic flexibility can make the difference between hitting enrollment targets and falling short. Institutions can take several steps to continuously refine their strategies.
January 29, 2025
4 min read
Craig Cornell
From Recruitment to Retention: The Impact of AI on Higher Education
February 6, 2025
3 min read
Today’s higher education leaders have an unprecedented opportunity to foster greater student success and institutional growth by embracing AI as a tool to help inform their decisions.
February 6, 2025
3 min read
Liaison
How Community Colleges Can Simplify the Student Enrollment Process
February 6, 2025
6 min read
By identifying obstacles early, colleges can guide students more effectively throughout the enrollment process, keeping them on track and engaged.
February 6, 2025
6 min read
The implementation of GradCAS and BusinessCAS yielded immediate and remarkable results for Metro State University."
February 7, 2025
4 min read
Liaison
The implementation of GradCAS and BusinessCAS yielded immediate and remarkable results for Metro State University.
February 7, 2025
4 min read
Liaison
Aligning Student Goals With Academic Opportunities for Greater Community College Student Engagement
February 7, 2025
6 min read
To focus on student-centered goals, community colleges should create clear, supportive routes to earning credentials and achieving career milestones.
February 7, 2025
6 min read
Making Higher Education More Affordable: The Role of Financial Aid Strategies
February 7, 2025
5 min read
Managing financial aid optimization with Liaison's AI-powered Othot platform is a powerful way to make higher education more accessible while helping institutions achieve their objectives.
February 7, 2025
5 min read
Liaison
Avoiding Marketing Pitfalls Pt. 3: Communicating to Everyone the Same Way
February 7, 2025
4 min read
Hyper-segmentation is not about casting a wide net but rather creating smaller, targeted audiences with clear, actionable insights.
February 7, 2025
4 min read
Jess Lanning
By delivering personalized, timely, and relevant messages through multiple channels, institutions can foster deeper connections and enhance student engagement in higher education."
February 7, 2025
4 min read
Craig Cornell
By delivering personalized, timely, and relevant messages through multiple channels, institutions can foster deeper connections and enhance student engagement in higher education.
February 7, 2025
4 min read
Craig Cornell
Liaison Unveils New Intelligent Names Degree Intent Scores, Enhancing Predictive Power and Reach
February 7, 2025
4 min read
The new Intelligent Names scoring model empowers colleges, universities, and education providers with deeper data-driven insights to achieve enrollment goals more effectively.
February 7, 2025
4 min read
Liaison
Top 5 Aid Optimization Insights for Financial Aid Awareness Month
February 28, 2025
5 min read
Optimized models are designed to be able to incorporate additional data sources beyond traditional leveraging models.
February 28, 2025
5 min read
Craig Cornell
How Data-Driven Search Transforms Student Recruitment
March 4, 2025
4 min read
Data-driven search strategies leverage advanced analytics and targeted data to identify and engage with the right students.
March 4, 2025
4 min read
Liaison
Liaison Search empowers institutions to implement omnichannel strategies by combining search engine optimization (SEO), search engine marketing (SEM), paid social, email, and print to create a seamless experience for students."
March 11, 2025
5 min read
Liaison
Liaison Search empowers institutions to implement omnichannel strategies by combining search engine optimization (SEO), search engine marketing (SEM), paid social, email, and print to create a seamless experience for students.
March 11, 2025
5 min read
Liaison
ADEA Honors Liaison Founder and CEO George Haddad With Gies Award for Eminence in Innovation
March 12, 2025
4 min read
The honor recognizes Mr. Haddad’s transformative contributions to oral health and health professions enrollment management, as well as his decades-long commitment to advancing dental education through technology and innovation.
March 12, 2025
4 min read
Liaison
Get Ready to Ignite the Success of Future Generations at experience: LIAISON | San Antonio
March 13, 2025
4 min read
Now in its fourth year, experience: LIAISON is a conference designed exclusively for admissions, enrollment, and student success professionals in higher education.
March 13, 2025
4 min read
Liaison
The End of Generic Outreach: Personalized Communication Is Key in Inbound and Outbound Recruiting
March 18, 2025
5 min read
Liaison Search transforms recruitment by leveraging the benefits of personalization in marketing.
March 18, 2025
5 min read
Liaison
The Liaison–NASH partnership addresses increasing challenges in student mobility, legislative mandates, and system-wide data needs."
March 19, 2025
3 min read
Liaison
The Liaison–NASH partnership addresses increasing challenges in student mobility, legislative mandates, and system-wide data needs.
March 19, 2025
3 min read
Liaison
How to Recruit Prospective Students More Effectively With Liaison Search
March 20, 2025
5 min read
Liaison Search equips institutions with the tools they need to connect with high-quality prospects, optimize outreach efforts, and achieve enrollment goals.
March 20, 2025
5 min read
Liaison
Amplifying Student Voices: The Top 5 Themes in Applicant Feedback
March 21, 2025
4 min read
Liaison recently gathered feedback from graduate student focus groups to understand the roadblocks individuals encounter when applying to graduate school.
March 21, 2025
4 min read
Julie Masterson, Ph.D.
The Power of Predictive Insights With AI: Deliver the Right Message, Every Time
March 25, 2025
6 min read
Liaison’s statistical models analyze historical enrollment data to predict which students are most likely to engage, apply, and ultimately enroll.
March 25, 2025
6 min read
Liaison
When graduate admissions leaders foster relationships with senior administrators, they create an environment where open and honest dialogue can thrive."
March 26, 2025
4 min read
Steve Taylor
When graduate admissions leaders foster relationships with senior administrators, they create an environment where open and honest dialogue can thrive.
March 26, 2025
4 min read
Steve Taylor
Unlocking the Benefits of CRMs: A Path to Efficiency and Engagement
March 25, 2025
3 min read
With predictive analytics and real-time data, CRMs let administrators identify trends, forecast shifts in student interest, and adjust recruitment strategies accordingly.
March 25, 2025
3 min read
Zach Varga
Optimizing Financial Aid and Student Success With Liaison Othot’s Analytics
March 27, 2025
4 min read
Othot’s predictive models offer data-driven insights so institutions can anticipate student behavior and optimize resource allocation.
March 27, 2025
4 min read
Liaison
University Marketing vs. Enrollment Marketing: Why Your Strategy Needs a Specialized Focus
April 1, 2025
10 min read
While university marketing builds the foundation of an institution’s reputation and long-term growth, enrollment marketing serves as the engine driving immediate recruitment results.
April 1, 2025
10 min read
Liaison
Introducing new technology in graduate enrollment management is both an opportunity and a challenge. Done well, technology can streamline operations, enhance the applicant experience, and provide actionable insights."
April 9, 2025
13 min read
Steve Taylor
Introducing new technology in graduate enrollment management is both an opportunity and a challenge. Done well, technology can streamline operations, enhance the applicant experience, and provide actionable insights.
April 9, 2025
13 min read
Steve Taylor
Enhancing Pharmacy Admissions: The Power of Integrating Liaison’s Outcomes CRM With PharmCAS
April 2, 2025
3 min read
With its intuitive tools, Outcomes enables phramacy programs to organize contacts efficiently, creating specific audience segments without technical expertise.
April 2, 2025
3 min read
Liaison
Celebrating World Health Day: Pioneering the Future of Healthcare Admissions
April 7, 2025
5 min read
On World Health Day, we are reminded of the deep connection between health, education, innovation, and community.
April 7, 2025
5 min read
Liaison
The Power of Predictive Analytics in Higher Education: Boosting Yield and Retention With Othot
April 8, 2025
4 min read
Othot turns raw data into predictive insights, empowering enrollment teams to focus on students who are most likely to enroll and who fit the institution’s academic and financial goals.
April 8, 2025
4 min read
Liaison
Effective community college onboarding is a holistic strategy that addresses each stage of the student journey, from pre-enrollment communications and application support to academic advising and proactive retention measures."
April 11, 2025
4 min read
Liaison
Effective community college onboarding is a holistic strategy that addresses each stage of the student journey, from pre-enrollment communications and application support to academic advising and proactive retention measures.
April 11, 2025
4 min read
Liaison
Building Connections That Count: The Benefits of Omnichannel Marketing in Higher Ed
April 15, 2025
4 min read
By integrating first-party data, <a href="https://www.liaisonedu.com/higher-education-marketing/intelligent-names/">AI-driven</a> segmentation, and personalized messaging, omnichannel marketing lets institutions deliver the right message to the right students at the right time.
April 15, 2025
4 min read
Liaison
Only 2 Months to Go: Get Ready for experience: LIAISON 2025!
April 16, 2025
3 min read
Whether you're coming to discover the latest solutions, connect with forward-thinking colleagues, or level up your skills, experience: LIAISON is the place to be.
April 16, 2025
3 min read
Liaison
On-Demand Webinar: Analytics in Action—How to Optimize Aid Allocation and Make Data-Driven Decisions
April 23, 2025
3 min read
Liaison Othot helped Western Connecticut State University lower its discount rate from 34% to 32% and increase net tuition revenue by over $2 million.
April 23, 2025
3 min read
Liaison
The challenges facing higher education today demand integrated solutions that address both recruitment and retention. CRM platforms like Liaison TargetX and Liaison Outcomes empower institutions to meet these challenges head-on."
April 22, 2025
3 min read
Liaison
The challenges facing higher education today demand integrated solutions that address both recruitment and retention. CRM platforms like Liaison TargetX and Liaison Outcomes empower institutions to meet these challenges head-on.
April 22, 2025
3 min read
Liaison
A Timely Conversation: How to Use AI and Advanced Analytics to Identify and Support At-Risk Students
April 25, 2025
3 min read
Daytona State College leveraged Liaison’s TargetX CRM and Liaison Othot, an AI-powered analytics platform, to better understand student risk factors, target interventions, and achieve measurable improvements in retention and persistence.
April 25, 2025
3 min read
Liaison
AI and Student Recruitment: Bridging Technology and Human Connection
April 24, 2025
4 min read
Personalization is no longer a luxury—it’s an expectation. AI enables enrollment marketers to deliver individualized experiences to potential students.
April 24, 2025
4 min read
Jess Lanning
How Predictive Analytics Supports Higher Ed Student Success
August 19, 2025
4 min read
With AI forecasting tools like Liaison Othot, institutions gain a clear view of each student’s journey, enabling them to provide personalized support when it matters most.
August 19, 2025
4 min read
Liaison
With real-time, data-informed insights, directors of higher education can make confident, strategic choices that align with institutional priorities and drive long-term success."
April 29, 2025
4 min read
Liaison
With real-time, data-informed insights, directors of higher education can make confident, strategic choices that align with institutional priorities and drive long-term success.
April 29, 2025
4 min read
Liaison
Webinar On Demand: Liaison Search—Communicating to an Enrollment Funnel of One
April 30, 2025
4 min read
Liaison Search uses AI-informed data analytics to help you find the right potential students and then deploy advanced strategies to engage with each of them on an individual level.
April 30, 2025
4 min read
Liaison
From Data to Decisions: How AI Empowers Enrollment Counselors
May 6, 2025
4 min read
AI can evaluate student data to pinpoint high-priority prospects, allowing counselors to manage their time effectively.
May 6, 2025
4 min read
Liaison
Webinar On Demand: Integrating Planning and Strategy Across the Institution
May 7, 2025
5 min read
The first in a two-part series called Top 10 Strategies in the New Enrollment Paradigm, this session explores groundbreaking strategies for thriving in the “new enrollment paradigm.”
May 7, 2025
5 min read
Liaison
This year’s Summit was marked by discussions about how to face challenges that could reshape the way graduate enrollment happens across all types of institutions."
May 8, 2025
5 min read
Steve Taylor
This year’s Summit was marked by discussions about how to face challenges that could reshape the way graduate enrollment happens across all types of institutions.
May 8, 2025
5 min read
Steve Taylor
Ready to Work and Play? Join Us in San Antonio for experience: LIAISON 2025
May 16, 2025
4 min read
Whether you’re refining your enrollment strategy, student success programs, or technology, you’ll find the resources and relationships to ignite the success of future generations and drive lasting impact.
May 16, 2025
4 min read
Liaison
Empowering Higher Education Administration With AI-Driven Tools
May 13, 2025
4 min read
Artificial intelligence is a powerful solution for higher education administration because it enables personalized advising, proactive learning interventions, and improved recruitment and retention.
May 13, 2025
4 min read
Liaison
AI Adoption in Education: A New Era for Undergraduate Programs
May 20, 2025
4 min read
From enhancing administrative efficiency to revolutionizing recruitment strategies, AI offers unparalleled opportunities for undergraduate programs to create personalized and impactful educational experiences.
May 20, 2025
4 min read
Liaison
Omni-channel campaigns don’t rely on just one mode of outreach. They integrate multiple channels—email, digital ads, SMS, social media, landing pages, webinars, phone calls, even direct mail."
May 23, 2025
6 min read
Dr. Art Munin
Omni-channel campaigns don’t rely on just one mode of outreach. They integrate multiple channels—email, digital ads, SMS, social media, landing pages, webinars, phone calls, even direct mail.
May 23, 2025
6 min read
Dr. Art Munin
How AI Is Boosting Community College Student Success
May 27, 2025
4 min read
AI is transforming community colleges by addressing crucial challenges in curriculum development, workforce alignment, and student support. With the right AI-driven tools, institutions can better help their students succeed.
May 27, 2025
4 min read
Liaison
Webinar On Demand: Addressing the Need for Agility in Enrollment Management
May 30, 2025
4 min read
Admissions professionals aren’t just communicators; they’re data-informed, student-facing strategists who should lead cross-campus collaboration.
May 30, 2025
4 min read
Liaison
Why AI Is Key to Effective Graduate Program Leadership
June 3, 2025
4 min read
By embracing AI today, graduate programs can position themselves at the forefront of innovation, ensuring sustained success in a competitive academic environment.
June 3, 2025
4 min read
Liaison
In higher education, strategy often starts at the top—but rarely do we hear directly from the leaders shaping that vision. At experience: LIAISON 2025, we’re changing that."
June 6, 2025
4 min read
Liaison
In higher education, strategy often starts at the top—but rarely do we hear directly from the leaders shaping that vision. At experience: LIAISON 2025, we’re changing that.
June 6, 2025
4 min read
Liaison
Honoring Juneteenth: A Reflection on Freedom, History, and the Work Ahead
June 19, 2025
3 min read
Across the country, colleges and universities are among the most active communities that celebrate Juneteenth.
June 19, 2025
3 min read
Liaison
ExploreHealthCareers.org Relaunches with a Modern Design and Renewed Mission
June 24, 2025
3 min read
The new ExploreHealthCareers.org reflects the shared goal of guiding more people into meaningful, mission-driven healthcare careers.
June 24, 2025
3 min read
Liaison
From Discovery to Results: How Liaison Enrollment Marketing (EM) Drives Growth Through Collaboration
June 26, 2025
4 min read
Liaison Enrollment Marketing (EM) initiates partnerships through a process of deep discovery and a mutual understanding of what it takes to accomplish digital campaign success.
June 26, 2025
4 min read
Jerelsy Young
Every day, but especially during Pride, I’m showing up by being visible—and by refusing to be silent."
June 27, 2025
8 min read
Ryan Gregg (he/him)
Every day, but especially during Pride, I’m showing up by being visible—and by refusing to be silent.
June 27, 2025
8 min read
Ryan Gregg (he/him)
From Complexity to Clarity: Exploring GEM Best Practices
June 30, 2025
3 min read
Whether through journey mapping, matriculation analysis, or platform analytics, the message was clear: If you’re not using data to adapt in real time, you’re falling behind.
June 30, 2025
3 min read
Liaison
When Yield Tactics Aren’t Enough: The Evolution of a Blog
July 2, 2025
4 min read
In a moment like this, your outreach can’t fix global policy shifts, but it can remind students they’re not navigating this alone.
July 2, 2025
4 min read
Jack Klett
East Coast Summer GEM Insights to Enhance Access to Graduate Education
July 11, 2025
5 min read
Authors: Angela Montgomery, Ph.D. (Drexel University, AVP Graduate Admissions) and Art Munin, Ph.D. (Liaison Senior AVP, Enrollment Management Solutions)
July 11, 2025
5 min read
Liaison
A comprehensive strategic enrollment ecosystem helps universities operate more efficiently today and prepares them to thrive tomorrow."
July 15, 2025
11 min read
Liaison
A comprehensive strategic enrollment ecosystem helps universities operate more efficiently today and prepares them to thrive tomorrow.
July 15, 2025
11 min read
Liaison
Navigating the Currents: What We Learned at experience: LIAISON 2025
July 17, 2025
4 min read
This year’s experience: LIAISON higher ed conference was more than just an annual meeting of minds, thought leaders, and community partners.
July 17, 2025
4 min read
Steve Taylor
The Gateway to Enrollment: How Centralized Applications Improve Access and Efficiency
July 22, 2025
4 min read
A centralized, supportive, and intuitive application experience sets the tone for everything that follows. It says, “You belong here.”
July 22, 2025
4 min read
Liaison
How AI-Powered Search and Multichannel Marketing Campaigns Drive Better Enrollment Outcomes
July 29, 2025
5 min read
Liaison’s Enrollment Marketing and Search solutions connect data, technology, and human insight to drive real, measurable outcomes.
July 29, 2025
5 min read
Liaison
The Liaison IMPACT Grant awards ceremony at experience: LIAISON | San Antonio was a heartening reminder of what’s possible when mission meets momentum."
July 31, 2025
3 min read
Liaison
The Liaison IMPACT Grant awards ceremony at experience: LIAISON | San Antonio was a heartening reminder of what’s possible when mission meets momentum.
July 31, 2025
3 min read
Liaison
Smarter Financial Aid Strategies for Higher Education Yield and Student Retention
August 5, 2025
5 min read
Liaison Othot uses AI-powered financial aid modeling to help institutions allocate resources with precision.
August 5, 2025
5 min read
Liaison
Ending Summer Melt: A Data-Driven Playbook for Enrollment Leaders
August 4, 2025
7 min read
By combining real-time data with flexible outreach strategies, campuses can transform their melt mitigation initiatives more quickly and effectively.
August 4, 2025
7 min read
Craig Cornell
From Data to Action: Unpacking Persistence and Retention Insights
August 7, 2025
4 min read
Higher education is at a crossroads; institutions that embrace clarity through AI and data will lead the way in closing persistence gaps and boosting student success.
August 7, 2025
4 min read
Liaison
Liaison’s recent whitepaper outlines a modern approach to graduate enrollment that centers both operational excellence and human connection."
August 12, 2025
5 min read
Liaison
Liaison’s recent whitepaper outlines a modern approach to graduate enrollment that centers both operational excellence and human connection.
August 12, 2025
5 min read
Liaison
The New Rules of Student Recruitment for Adult Learners
August 13, 2025
5 min read
Today’s adult learners expect higher education to fit into their lives, not the other way around. That shift demands a reimagining of recruitment: not just messaging, but mindset.
August 13, 2025
5 min read
Ashely Crocker
Bridging the Gaps in Enrollment Tech to Boost Student Engagement
August 11, 2025
4 min read
A future-ready enrollment management technology ecosystem integrates CRM, SIS, LMS, and auxiliary services, transforming disparate data points into a coherent narrative about higher education student engagement.
August 11, 2025
4 min read
Dr. Art Munin
The Nerve Center of Enrollment: How a CRM Powers a Connected Campus
August 14, 2025
4 min read
A strong CRM isn’t a luxury; it’s mission-critical for modern enrollment success.
August 14, 2025
4 min read
Liaison
You’re navigating a time of growing expectations, demands, and tough decisions. Now is the time to take practical steps to serve your students, support your colleagues, and advance your mission."
August 20, 2025
3 min read
Sarah Coen
You’re navigating a time of growing expectations, demands, and tough decisions. Now is the time to take practical steps to serve your students, support your colleagues, and advance your mission.
August 20, 2025
3 min read
Sarah Coen
How Predictive Analytics Personalizes the Higher Education Experience
August 26, 2025
4 min read
AI-driven segmentation helps institutions focus their efforts on high-intent students, optimizing recruitment resources while increasing application yield.
August 26, 2025
4 min read
Liaison
What the Liaison CAS Cycle Reports Reveal About the 2023–24 Graduate Admissions Experience
August 28, 2025
5 min read
Liaison CAS Cycle Reports are designed to spark better questions and inspire new ideas. By pairing your data with these insights, you’ll be better equipped to shape strategies that stick.
August 28, 2025
5 min read
Liaison
Anticipating the Needs of Tomorrow’s Students: AI’s Role in Strategic Enrollment Planning
September 2, 2025
4 min read
By leveraging AI-powered predictive analytics, institutions can prepare for the future, ensuring they attract, enroll, and retain students even in a competitive and uncertain environment.
September 2, 2025
4 min read
Liaison
With your audience's behavioral data in hand, you are not just guessing what is working. You are observing it in real time and adjusting your strategy accordingly."
September 4, 2025
4 min read
Jess Lanning
With your audience's behavioral data in hand, you are not just guessing what is working. You are observing it in real time and adjusting your strategy accordingly.
September 4, 2025
4 min read
Jess Lanning
Rewriting the Rules of Enrollment With AI and Predictive Analytics
September 9, 2025
5 min read
Predictive analytics makes it possible to move beyond descriptive statistics (i.e., reporting what happened) to modeling what’s likely to happen.
September 9, 2025
5 min read
Liaison
Why The First 90 Days Determine ROI In Any Business Transformation
September 11, 2025
6 min read
Leaders who invest in training, feedback, and communication signal that staff and students are partners in change, not just end users.
September 11, 2025
6 min read
Liaison
The State of Undergraduate Inquiry Response
September 18, 2025
4 min read
Schools that respond within 10 minutes of an inquiry see higher enrollment conversion rates.
September 18, 2025
4 min read
Liaison
Operational efficiency in higher education is critical. Liaison’s productivity solutions let teams rise to the challenge, doing more with the people and tools they already have."
September 16, 2025
4 min read
Liaison
Operational efficiency in higher education is critical. Liaison’s productivity solutions let teams rise to the challenge, doing more with the people and tools they already have.
September 16, 2025
4 min read
Liaison
Are Your Inquiry Responses Helping or Hurting Enrollment?
September 30, 2025
3 min read
How your institution responds to student inquiries can determine whether potential applicants continue their journey with you or with someone else.
September 30, 2025
3 min read
Liaison
From Algorithms to Answers: Why SEO Has Always Been Evolving
October 2, 2025
5 min read
SEO success is not about chasing the newest tactic. It is about staying steady, solving problems systematically, and building durable strategies rooted in student needs.
October 2, 2025
5 min read
Jess Lanning
Webinar Rewind: Turning Data Insights Into Actionable Enrollment Decisions
October 7, 2025
4 min read
Integrating AI into workflows requires thoughtful planning. Teams should consider where models fit in daily operations, the format of predictive outputs, and how models and their effectiveness will be re-evaluated.
October 7, 2025
4 min read
Liaison
SEO is about optimizing for traditional search engine results. GEO extends those practices to ensure content is visible and authoritative within AI-generated answers and conversational search experiences."
October 16, 2025
4 min read
Jess Lanning
SEO is about optimizing for traditional search engine results. GEO extends those practices to ensure content is visible and authoritative within AI-generated answers and conversational search experiences.
October 16, 2025
4 min read
Jess Lanning
Better Data Readiness Opens the Door to Smarter AI in Higher Education
October 24, 2025
3 min read
Behavioral data—how students interact with your institution—is often the strongest signal of future enrollment or retention.
October 24, 2025
3 min read
Alexis Higgins
Liaison and WES Launch Partnership to Support Global Student Mobility
October 29, 2025
3 min read
Liaison and WES are enabling students to seamlessly transition between credential evaluation and program applications by integrating WES’s trusted evaluation process into Liaison’s Centralized Application Service (CAS).
October 29, 2025
3 min read
Liaison
Innovation in Action: How State Systems Are Transforming Enrollment Management
October 31, 2025
5 min read
State higher education systems must act decisively to maintain relevance and enrollment stability. A more unified, data-driven, and student-centered approach to enrollment management is no longer optional—it is essential.
October 31, 2025
5 min read
Liaison
Whereas 62% of GEM professionals believed their institution responded to inquiries within 24 hours, only 21% did. Many didn’t respond at all."
November 5, 2025
4 min read
Liaison
Whereas 62% of GEM professionals believed their institution responded to inquiries within 24 hours, only 21% did. Many didn’t respond at all.
November 5, 2025
4 min read
Liaison
GEO Best Practices for Higher Education: What Still Matters (and What’s New)
November 7, 2025
3 min read
GEO can be thought of as “SEO for AI.” It is the process of preparing digital content so that it can be referenced accurately by generative models.
November 7, 2025
3 min read
Jess Lanning
How Analytics in Higher Education Is Reshaping Enrollment Management
November 13, 2025
6 min read
Predictive analytics in higher education uses historical data to forecast future outcomes, such as which students are most likely to enroll. Prescriptive analytics recommends specific actions to influence those outcomes.
November 13, 2025
6 min read
Liaison
Managing Data Security in Higher Education: The Path to Increased Trust
November 20, 2025
5 min read
Data management in higher education often suffers from fragmented ownership and a decentralized structure, which can make it difficult to establish a unified approach to data security.
November 20, 2025
5 min read
“Every data point represents a person with aspirations. Systems that act collectively, share data, and focus relentlessly on access and student success won’t just survive—they’ll lead.”"
December 2, 2025
3 min read
Liaison
“Every data point represents a person with aspirations. Systems that act collectively, share data, and focus relentlessly on access and student success won’t just survive—they’ll lead.”
December 2, 2025
3 min read
Liaison
Yield Signs Ahead: Reading the Roadmap of Grad Enrollment
December 11, 2025
3 min read
Our newest survey data from programs using Liaison BusinessCAS, GradCAS, or EngineeringCAS reveals stories that matter right now.
December 11, 2025
3 min read
Steve Taylor
The .edu Still Matters: GEO and the Student Search Journey
December 16, 2025
3 min read
Program pages are often the top organic entry point. They should feel complete, modern, and aligned to what students want to know most.
December 16, 2025
3 min read
Jess Lanning
Let’s Navigate Change Together: Registration Is Now Open for experience: LIAISON in Baltimore
December 17, 2025
3 min read
Joining us in Baltimore means being surrounded by colleagues who understand the work, understand the stakes, and understand that the future won’t be inherited, it will be built.
December 17, 2025
3 min read
Steve Taylor
Institutions don't have to overhaul everything overnight. A crawl-walk-run approach is not only more sustainable but also more likely to succeed."
December 22, 2025
4 min read
Amy Weiss
Institutions don't have to overhaul everything overnight. A crawl-walk-run approach is not only more sustainable but also more likely to succeed.
December 22, 2025
4 min read
Amy Weiss
Webinar Rewind: Strengthening the Core of Graduate Admissions
December 23, 2025
4 min read
When admissions, faculty, program directors, deans, marketing, and IT trust each other’s expertise, decisions are made more efficiently and with less friction.
December 23, 2025
4 min read
Liaison
Webinar Rewind: Scaling Beyond {First Name}—How CRM Orchestration Transforms Enrollment Marketing
December 30, 2025
4 min read
Students live in a world where Netflix and Amazon anticipate their preferences, but many colleges are still sending generic, one-size-fits-all campaigns.
December 30, 2025
4 min read
Liaison
Webinar Rewind: Winning Yield by Gaining Family Confidence
January 7, 2026
8 min read
Having the right technology and using it strategically makes it easier and more efficient to communicate meaningfully with families.
January 7, 2026
8 min read
Liaison
Spending the extra half day at a pre-conference workshop transforms the rest of your conference experience."
January 8, 2026
3 min read
Liaison
Spending the extra half day at a pre-conference workshop transforms the rest of your conference experience.
January 8, 2026
3 min read
Liaison
Innovation Will Stall in Your Company If You Don’t Fix This Cultural Problem
January 9, 2026
5 min read
Real innovation depends on people feeling safe enough to question how things are done, suggest new ideas, and challenge assumptions.
January 9, 2026
5 min read
Erin Riley
Student Engagement That Lasts: Turning CRM Insights Into Student Persistence
January 13, 2026
8 min read
The right higher education CRM evolves from a static database into a dynamic system that informs every touchpoint from a first-year check-in through a graduation nudge.
January 13, 2026
8 min read
Liaison
GEM Horizons Webinar Rewind: Graduate Enrollment Management Pulse Check
January 14, 2026
5 min read
Graduate enrollment management leaders often prioritizes short-term enrollment gains, making it difficult to invest in long-term brand-building initiatives that yield less immediate ROI.
January 14, 2026
5 min read
Liaison
Forecasting and scenario modeling enable institutions to shift from crisis management to forward-looking planning. EDUCAUSE identifies the need for predictive analytics to strengthen institutional agility."
January 15, 2026
5 min read
Liaison
Forecasting and scenario modeling enable institutions to shift from crisis management to forward-looking planning. EDUCAUSE identifies the need for predictive analytics to strengthen institutional agility.
January 15, 2026
5 min read
Liaison
Graduate Enrollment Market Updates: January 2026
January 16, 2026
4 min read
At a national level, graduate enrollment appears modestly positive, with some sources citing growth around 3% year-over-year. That topline figure, however, masks a more uneven and fragile reality.
January 16, 2026
4 min read
Steve Taylor
How Marketing Automation Is Shaping Personalized Student Support
January 20, 2026
4 min read
Today, personalized outreach is a strategic differentiator for colleges and universities. And automating that outreach, with empathy and strategy, is one of the most effective ways to deliver it.
January 20, 2026
4 min read
Liaison
Looking Back to Plan Forward: Strategic Insights from University Presidents
January 21, 2026
4 min read
Strategic alignment helps institutions avoid being derailed by the “tyranny of the urgent” and ensures resources are allocated to initiatives that truly advance the mission.
January 21, 2026
4 min read
Liaison
Predictive analytics shifts the focus from reflection to anticipation, allowing teams to identify risk early and support students before small setbacks escalate."
January 27, 2026
4 min read
Liaison
Predictive analytics shifts the focus from reflection to anticipation, allowing teams to identify risk early and support students before small setbacks escalate.
January 27, 2026
4 min read
Liaison
AI in Action: Practical Strategies to Optimize Financial Aid
January 29, 2026
5 min read
When applied responsibly, analytics in higher ed can strengthen equity rather than undermine it.
January 29, 2026
5 min read
Liaison
Liaison Founder and CEO George Haddad Reflects on 35 Years Serving the Higher Ed Community
January 30, 2026
4 min read
Our work has never been about technology for its own sake. It has been about helping institutions function more effectively in service of students and the professions they support.
January 30, 2026
4 min read
Liaison
Financial Aid Strategies for Modern Enrollment: Moving Beyond Static Models to Dynamic Optimization
February 3, 2026
7 min read
This growing disconnect between headcount and revenue reveals the limitations of traditional financial aid strategies, especially when students and families are weighing more variables in the decision-making process.
February 3, 2026
7 min read
Liaison
For 35 years, Liaison has partnered with institutions, associations, and enrollment leaders through every cycle of change, from policy shifts and economic disruptions to the rise of AI."
February 4, 2026
8 min read
Liaison
For 35 years, Liaison has partnered with institutions, associations, and enrollment leaders through every cycle of change, from policy shifts and economic disruptions to the rise of AI.
February 4, 2026
8 min read
Liaison
Strategic Yield Management in Higher Education: How AI Transforms Enrollment and Financial Aid
February 5, 2026
5 min read
AI is fundamentally reshaping how institutions can—and should—manage enrollment, retention, and financial aid.
February 5, 2026
5 min read
Liaison
Liaison and Niche Partner to Connect Graduate Program Discovery with Centralized Applications
February 6, 2026
3 min read
New pathways help graduate programs reach best-fit students and streamline the path from interest to application.
February 6, 2026
3 min read
Liaison
The People Behind the Progress: Liaison's Account Management Teams Connect Technology to Progress
February 6, 2026
5 min read
What makes Liaison’s approach truly distinctive isn’t just what our account managers do, it’s how they do it.
February 6, 2026
5 min read
Liaison
Market pressures, technological change and shifting learner expectations will keep demanding adaptation. Institutions that view change as a cyclical opportunity rather than a disruption will stay relevant."
February 9, 2026
3 min read
Deb Erdner
Market pressures, technological change and shifting learner expectations will keep demanding adaptation. Institutions that view change as a cyclical opportunity rather than a disruption will stay relevant.
February 9, 2026
3 min read
Deb Erdner
Why Traditional Financial Aid Strategies No Longer Align With the Modern Enrollment Process
February 10, 2026
4 min read
While award letters play a key role in the enrollment journey, their impact depends heavily on the broader communication and decision-making initiatives surrounding them.
February 10, 2026
4 min read
Liaison
Higher Education Trends 2026: 5 Takeaways Enrollment Leaders Can’t Ignore
February 11, 2026
4 min read
The era of set-it-and-forget-it enrollment planning is over. Application trends, yield curves, and campaign performance vary year to year, making past performance a weaker predictor of ROI or inquiry behavior.
February 11, 2026
4 min read
Liaison
Is Your Institution Ready to Optimize Financial Aid? How to Assess Readiness (Infographic)
February 12, 2026
4 min read
Financial aid optimization delivers impact only when institutions are prepared to act on insight.
February 12, 2026
4 min read
Liaison
For 35 years, Liaison has invested not only in building innovative products, but in providing the kind of education that helps teams feel capable, prepared and empowered."
February 13, 2026
4 min read
Liaison
For 35 years, Liaison has invested not only in building innovative products, but in providing the kind of education that helps teams feel capable, prepared and empowered.
February 13, 2026
4 min read
Liaison
Time Is the Scarcest Resource in Graduate Enrollment Management
February 17, 2026
4 min read
Institutions that delay often find themselves making decisions under greater pressure, with fewer options available. This is not about disruption for its own sake. It is about stewardship.
February 17, 2026
4 min read
Dr. Art Munin
Predictive vs. Prescriptive Financial Aid Optimization: What Enrollment Leaders Need to Know
February 17, 2026
4 min read
To move from understanding what might happen to knowing what to do next, enrollment leaders need more than prediction. They need prescriptive analytics optimization and a strategy that supports it.
February 17, 2026
4 min read
Liaison
Is Your Financial Aid Strategy Built for Today? Rethinking Financial Aid in Higher Education
February 18, 2026
8 min read
You don’t need perfect data to begin, but you do need clear institutional goals, a basic data infrastructure, and a willingness to pilot, measure, and iterate.
February 18, 2026
8 min read
Liaison
Institutions need to communicate value by shifting the conversation from cost to outcomes in language that students and parents can truly digest."
February 19, 2026
5 min read
Liaison
Institutions need to communicate value by shifting the conversation from cost to outcomes in language that students and parents can truly digest.
February 19, 2026
5 min read
Liaison
The People Behind the Progress: How Liaison's Product Teams Build What Higher Ed Needs Now—And Next
February 20, 2026
4 min read
Liaison’s product teams turn higher education’s complex challenges into intuitive solutions. By listening closely to institutions and applicants, they ensure innovation is rooted in real needs, not roadmaps.
February 20, 2026
4 min read
Liaison
Rethinking Higher Education Enrollment Trends for a Plateau Era
February 23, 2026
6 min read
More effective enrollment forecasting now relies on a continuous learning model that blends predictive analytics, prescriptive insights, and scenario planning.
February 23, 2026
6 min read
Jonathan Shores, Ph.D.
How Real-Time Optimization Strengthens Aid Strategy Throughout the Enrollment Management Cycle
February 24, 2026
4 min read
When treated as a continuous process, financial aid optimization becomes a strategic advantage, helping institutions stay aligned, responsive, and ready for what’s next.
February 24, 2026
4 min read
Liaison
Students no longer want generic outreach. They want institutions to understand who they are, what they care about, and, of course, what outcomes they're looking for."
February 25, 2026
8 min read
Liaison
Students no longer want generic outreach. They want institutions to understand who they are, what they care about, and, of course, what outcomes they're looking for.
February 25, 2026
8 min read
Liaison
Unlocking the Potential of AI: Optimizing Enrollment, Retention, and Financial Aid (Infographic)
February 26, 2026
3 min read
Predictive modeling turns raw data into actionable insights.
February 26, 2026
3 min read
Liaison
Search and Search: Finding the Right Students and Being Found by Them
March 2, 2026
6 min read
Outbound search is not about doing more, but about doing better. It ensures your recruitment marketing budget works harder, delivering measurable outcomes rather than broad but shallow engagement.
March 2, 2026
6 min read
Mia Nissen
The People Behind the Progress: The Culture That Carries Liaison Forward
March 2, 2026
6 min read
The trust we earn, the camaraderie we experience, and the outcomes we deliver together are the true drivers behind Liaison’s resilience.
March 2, 2026
6 min read
Liaison
Together, these solutions provide a unified strategy for understanding applicant fit, forecasting enrollment behavior, and shaping incoming classes in a more informed, equitable, and efficient way."
March 3, 2026
3 min read
Liaison
Together, these solutions provide a unified strategy for understanding applicant fit, forecasting enrollment behavior, and shaping incoming classes in a more informed, equitable, and efficient way.
March 3, 2026
3 min read
Liaison
How Data-Driven Engagement Improves Enrollment Yield and Reduces Melt
March 4, 2026
10 min read
Admitted students today are already fluent in personalized digital experiences. They’re used to interactions that reflect what they care about and where they are in a decision process.
March 4, 2026
10 min read
Liaison
Modernizing Financial Aid to Drive Enrollment: Lessons from Columbia College’s Journey with Othot
March 4, 2026
5 min read
Traditional awarding models, he noted, have long relied on historical assumptions and end‑of‑cycle analysis that are useful but insufficient.
March 4, 2026
5 min read
Liaison
The Best Tech Rollout I Ever Lived Through
March 9, 2026
6 min read
The goal is to understand how the system fits into their role and how how all of it connects back to institutional purpose.
March 9, 2026
6 min read
Steve Taylor
From early‑stage prospects to accepted‑student conversions, you’ll see how institutions nationwide are reimagining their funnels with smarter, integrated, tech‑forward solutions."
March 9, 2026
3 min read
Liaison
From early‑stage prospects to accepted‑student conversions, you’ll see how institutions nationwide are reimagining their funnels with smarter, integrated, tech‑forward solutions.
March 9, 2026
3 min read
Liaison
The Marketing Myths That Undermine Yield—and What Actually Works
March 10, 2026
4 min read
When outreach stays locked to static attributes, it feels disconnected. When it responds to real behavior, it feels supportive. Yield depends on that difference.
March 10, 2026
4 min read
Liaison
The Connections Between Higher Education Data Collection, AI Tools, and Student Success
March 11, 2026
2 min read
AI can help synthesize information across platforms, accelerate insight generation, summarize complex guidance, and identify emerging patterns.
March 11, 2026
2 min read
Liaison
How Mission and Structure Shape Successful Technology Onboarding Processes
March 12, 2026
5 min read
Institutions should evaluate their existing tools before rolling out new ones. A technology onboarding process that builds on current workflows leads to smoother transitions and better adoption rates.
March 12, 2026
5 min read
Liaison
Transitions don’t land evenly across a campus. When stability at the top feels uncertain, the burden often falls hardest on those already navigating structural inequities."
March 16, 2026
6 min read
Dr. Art Munin
Transitions don’t land evenly across a campus. When stability at the top feels uncertain, the burden often falls hardest on those already navigating structural inequities.
March 16, 2026
6 min read
Dr. Art Munin
How Predictive Insights and Enrollment Forecasting Improve Engagement Timing After Admission
March 17, 2026
4 min read
True personalization supports more informed decisions about whether and when to engage with students.
March 17, 2026
4 min read
Liaison
Webinar Rewind: How to Maximize Yield in a Shrinking Market
March 18, 2026
6 min read
As you engage students over time, advanced analytics models reveal who is likely to enroll and what combination of messages, channels, and touchpoints will be most effective for engagement.
March 18, 2026
6 min read
Liaison
4 Higher Education Enrollment Technologies Driving Graduate Enrollment Success
March 19, 2026
4 min read
In today’s digital-first world, enrollment teams need communication tools that support strategic outreach, streamline messaging, and maintain student engagement across multiple touchpoints.
March 19, 2026
4 min read
Liaison
Communication fatigue doesn’t come from using multiple channels. It comes from using them without coordination."
March 24, 2026
4 min read
Liaison
Communication fatigue doesn’t come from using multiple channels. It comes from using them without coordination.
March 24, 2026
4 min read
Liaison
Beyond the Headcount: What Do the New Enrollment Numbers Really Mean?
March 25, 2026
5 min read
For institutional leaders, the enrollment headline is reassuring. The underlying patterns, however, are more instructive.
March 25, 2026
5 min read
Craig Cornell
Innovative Enrollment Solutions Helping Graduate Programs Stay Competitive
March 26, 2026
5 min read
By integrating automation into college enrollment technology, graduate institutions can reduce administrative workload while enhancing the applicant experience.
March 26, 2026
5 min read
Liaison
The Women Who Built an Enduring Culture of Innovation
March 27, 2026
4 min read
Women leaders at Liaison have built a culture grounded in empathy, collaboration, and mentorship—an enduring foundation that continues to shape innovation and strengthen teams across the organization.
March 27, 2026
4 min read
Liaison
For anyone feeling the strain of carrying enrollment expectations year after year, this conversation offers realistic strategies for staying grounded."
April 1, 2026
Liaison
For anyone feeling the strain of carrying enrollment expectations year after year, this conversation offers realistic strategies for staying grounded.
April 1, 2026
Liaison
Higher Ed in Action: Charting the Course Forward in Baltimore
April 8, 2026
4 min read
“Charting the Course Forward” isn’t just the theme of this year’s Liaison conference; it’s a call to action.
April 8, 2026
4 min read
Liaison
The Strategic Buyer’s Guide to Enrollment Technology in Higher Ed
April 7, 2026
10 min read
When it comes to enrollment technology, budgeting with intention means thinking beyond licenses and focusing on long-term value.
April 7, 2026
10 min read
Liaison
The Stakeholder Map: Understanding Who Influences Tech Decisions in Higher Ed (Infographic)
April 9, 2026
3 min read
When stakeholders feel heard, when their priorities are reflected in the plan, and when they can see how the change supports their work, resistance fades and collaboration grows.
April 9, 2026
3 min read
Liaison
If your enrollment strategy is shifting or if your institution is planning for growth, will the technology you’re considering be able to evolve with you?"
April 14, 2026
4 min read
Liaison
If your enrollment strategy is shifting or if your institution is planning for growth, will the technology you’re considering be able to evolve with you?
April 14, 2026
4 min read
Liaison
How to Get Admitted Students to Enroll: A Discussion on Melt and Its Impact
April 15, 2026
4 min read
When admitted students go silent, smart engagement matters. See how two universities use data, collaboration, and clear ownership to turn melt from mystery into momentum.
April 15, 2026
4 min read
Liaison
Are You Engaging or Just Messaging? A Yield Readiness Check List (Infographic)
April 16, 2026
3 min read
Predictive insights help teams focus engagement where it matters most.
April 16, 2026
3 min read
Liaison
Liaison's Morgan Thornburg Is in a Marathon State of Mind
April 16, 2026
4 min read
"Collaborating with a team that seems to really work well together, and in such a great environment, is something I’m really excited about."
April 16, 2026
4 min read
Liaison
Karen Jacobs reflects on purpose‑driven leadership, sharing how perspective, mentorship, and steady partnership guide her work helping higher education institutions navigate change with care and lasting impact."
April 20, 2026
4 min read
Liaison
Karen Jacobs reflects on purpose‑driven leadership, sharing how perspective, mentorship, and steady partnership guide her work helping higher education institutions navigate change with care and lasting impact.
April 20, 2026
4 min read
Liaison
How to Make the Business Case for Tech Investment in Higher Ed
April 21, 2026
4 min read
Different stakeholders care about different aspects of education technology investments. A one-size-fits-all pitch rarely moves the conversation forward.
April 21, 2026
4 min read
Liaison
Community in Context: Reflections on the 2026 NAGAP GEM Summit
April 24, 2026
4 min read
People compare approaches, share outcomes, and learn from one another. That has always been a strength of the NAGAP community.
April 24, 2026
4 min read
Steve Taylor
Liaison and NAGAP Forge Partnership to Empower Graduate Enrollment Management
May 8, 2024
3 min read
The partnership combines Liaison’s innovative technology with NAGAP’s graduate enrollment expertise to transform graduate education and enrich professional growth.
May 8, 2024
3 min read
Liaison
AACOM is now offering "Othot for AACOMAS" to all member schools utilizing AACOMAS. This new platform enhances institutions' ability to assess applicants effectively, prioritize resources, and support enrollment goals."
February 19, 2025
3 min read
Liaison
AACOM is now offering "Othot for AACOMAS" to all member schools utilizing AACOMAS. This new platform enhances institutions' ability to assess applicants effectively, prioritize resources, and support enrollment goals.
February 19, 2025
3 min read
Liaison
Liaison Selected to Reimagine the California Community Colleges’ Student Application Experience
October 9, 2025
2 min read
Liaison will lead the development of a next-generation online application that is intuitive, inclusive, secure, and student-centered.
October 9, 2025
2 min read
Liaison
Webinar Rewind: AI and Predictive Analytics in Graduate Enrollment
March 11, 2026
6 min read
Once implemented, Othot began generating real‑time insights that changed the way the institution managed its pipeline.
March 11, 2026
6 min read
Liaison
TargetX Premier Services Helped Eastern University Grow Enrollment by 150% in Five Years
July 11, 2025
From Guidance to Results: How TargetX Premier Services Helped Eastern University Grow Enrollment by 150% in Five Years
July 11, 2025
Oklahoma City Community College Eliminates Complex Processes and Streamlines Admissions With Liaison Outcomes"
July 11, 2025
Oklahoma City Community College Eliminates Complex Processes and Streamlines Admissions With Liaison Outcomes
July 11, 2025
How Metro State University Went From Fragmentation to Efficiency Using CAS
July 11, 2025
Metro State University Became the “Poster School” for Embracing Change with GradCAS and BusinessCAS
July 11, 2025
University of North Texas at Dallas Maximizes Student Engagement With TargetX
July 11, 2025
Discover how University of North Texas at Dallas leveraged TargetX to transform its admissions processes and improve student engagement.
July 11, 2025
Stony Brook University's Journey to Enrollment Excellence With Liaison Othot
July 11, 2025
Stony Brook University transformed its recruitment efforts and achieved record-breaking results with Liaison's Othot.
July 11, 2025
With the support of Othot, Liaison's advanced analytics platform, OSU achieved record-breaking results in its enrollment efforts."
July 11, 2025
With the support of Othot, Liaison's advanced analytics platform, OSU achieved record-breaking results in its enrollment efforts.
July 11, 2025
How Western Connecticut State University Increased Enrollment by 20.7% in One Year
July 11, 2025
WCSU Leveraged TargetX and Othot for Growth
July 11, 2025
How City Year Revamped Its Application Experience With Liaison TargetX
July 11, 2025
City Year used Liaison TargetX to streamline application processes and reduce complexities.
July 11, 2025
Indiana University of Pennsylvania Achieved a 90% Fall-to-Spring Retention Rate With Liaison Othot
July 28, 2025
Discover how IUP leveraged Liaison Othot to make data-driven decisions and boost student retention
July 28, 2025
Liaison SlideRoom Makes the Multi-Media Portfolio Review Process “Easy and Intuitive”
September 10, 2025
Uncover how SlideRoom helped a leading California arts school enhance the admissions process for its applicants and admissions staff.
September 10, 2025
How Defiance College Increased New Student Enrollment Nearly 80% With Liaison Enrollment Marketing
October 3, 2025
Read this deep dive into how Defiance College turned around its enrollment marketing approach with Liaison EMP
October 3, 2025
The University of Texas Rio Grande Valley Builds a Connected Enrollment Strategy With Liaison Target
November 13, 2025
Learn how Liaison TargetX empowered UTRGV to collaborate more effectively, respond to students faster, and make informed decisions that support enrollment growth.
November 13, 2025
