Showing 7 Results for “retargeting”
Avoiding Marketing Pitfalls Pt. 1: Too Much Noise
Make sure your goals stay within reach and your marketing initiatives remain on target to avoid higher ed marketing pitfalls in 2024.
November 18, 2024
4 min read
Make sure your goals stay within reach and your marketing initiatives remain on target to avoid higher ed marketing pitfalls in 2024.
November 18, 2024
4 min read
Jess Lanning
How to Recruit Undergraduate Students Who Persist
Creating detailed student personas—representations of ideal applicants based on real data—lets institutions tailor their outreach with pinpoint accuracy.
January 2, 2025
4 min read
Creating detailed student personas—representations of ideal applicants based on real data—lets institutions tailor their outreach with pinpoint accuracy.
January 2, 2025
4 min read
Liaison
University Marketing vs. Enrollment Marketing: Why Your Strategy Needs a Specialized Focus
While university marketing builds the foundation of an institution’s reputation and long-term growth, enrollment marketing serves as the engine driving immediate recruitment results.
April 1, 2025
10 min read
While university marketing builds the foundation of an institution’s reputation and long-term growth, enrollment marketing serves as the engine driving immediate recruitment results.
April 1, 2025
10 min read
Liaison
With your audience's behavioral data in hand, you are not just guessing what is working. You are observing it in real time and adjusting your strategy accordingly."
September 4, 2025
4 min read
Jess Lanning
With your audience's behavioral data in hand, you are not just guessing what is working. You are observing it in real time and adjusting your strategy accordingly.
September 4, 2025
4 min read
Jess Lanning
Webinar Rewind: Scaling Beyond {First Name}—How CRM Orchestration Transforms Enrollment Marketing
Students live in a world where Netflix and Amazon anticipate their preferences, but many colleges are still sending generic, one-size-fits-all campaigns.
December 30, 2025
4 min read
Students live in a world where Netflix and Amazon anticipate their preferences, but many colleges are still sending generic, one-size-fits-all campaigns.
December 30, 2025
4 min read
Liaison
Using Student Success Analytics and Data to Prevent Attrition Before It Starts
Predictive analytics shifts the focus from reflection to anticipation, allowing teams to identify risk early and support students before small setbacks escalate.
January 27, 2026
4 min read
Predictive analytics shifts the focus from reflection to anticipation, allowing teams to identify risk early and support students before small setbacks escalate.
January 27, 2026
4 min read
Liaison
Webinar Rewind: Rethinking Student Search
Students no longer want generic outreach. They want institutions to understand who they are, what they care about, and, of course, what outcomes they're looking for.
February 25, 2026
8 min read
Students no longer want generic outreach. They want institutions to understand who they are, what they care about, and, of course, what outcomes they're looking for.
February 25, 2026
8 min read
Liaison
