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Ethical Considerations for AI in Higher Education: Ensuring Fairness and Transparency

As we step into 2024, the pervasive influence of AI is increasingly evident in nearly every aspect of our daily lives.

What it Means to Be Data-Informed in Strategic Enrollment Management

In today’s world of strategic enrollment management, traditional strategies have long resembled traditional marketing tactics.

Adapting to Email Changes Coming this February

In the ever-changing digital world, schools will face new challenges due to upcoming changes in popular email platforms like Yahoo and Google Mail.

Update from Mollie Ballaro on How to Navigate the ISIR Delay

Facing delays in FAFSA processing, educational institutions are innovating and communicating effectively to support students and ensure stability.

Ready. Set. Yield.

St. Cloud State Streamlines Admissions and Boosts Enrollments with Enrollment Marketing Overall Since Before the Pandemic.

New Liaison Survey Exposes Troubling Missed Opportunities in Higher Ed’s AI Strategy

The higher education landscape has never been more competitive. Colleges now close at a rate of one per week.

Celebrating National First-Generation Student Day with a Liaison First-Gen Success Story

Liaison celebrates their very own First-Generation Student featuring David Poole, Managing Director of EngineeringCAS.

Hayley Wolf: The Next VP of Sales at Liaison

Hayley Wolf is named as the next vice president of sales at Liaison. Hayley joined Liaison in 2018 through the acquisition of TargetX.

Navigating the ISIR Delay: Strategic Steps for Higher Education Institutions

As higher education institutions navigate the ramifications of the ISIR delay, a proactive and strategic approach is paramount.

Transparency in AI: Why It Matters for Ethical Use in Higher Education

As the use of artificial intelligence in higher education increasingly shapes institutions, fostering transparency is essential.

The Revolution of Graduate Student Search

Navigating how to use AI in higher education can be complex, but ethical AI development is key to successful and fair implementation.

Benefits of AI in Higher Education: How AI Helps College Students Succeed

To employ more holistic reviews of your students, higher education institutions may turn to artificial intelligence to guide student success.

How AI is Reshaping the Post-SCOTUS Admissions Landscape

With the Supreme Court decision ending affirmative action in higher ed, AI must become part of the admissions process to achieve equity.

Enhancing Graduate School Admissions With MyLiaison Solutions

MyLiaison helps institutions optimize the transition from undergrad to graduate school by streamlining the grad school application process.

Harnessing AI For Fairer Admissions: A Path to Equity in Higher Education

By adhering to responsible AI principles, institutions can use technology to foster equal access to higher ed and more equitable admissions.

Bridging the Gap: Empowering Non-Traditional Students in Higher Education

Nontraditional students face distinct barriers to student success in higher ed, requiring institutions to tailor intervention strategies.

Using Predictive Analytics for Student Success and Retention at Community Colleges

Explore how predictive analytics for student success and retention helps community colleges identify at-risk students early.

How AI in College Admissions Can Streamline Processes and Enhance Enrollment

AI in college admissions streamlines processes, enhances recruitment, and personalizes student engagement for better outcomes.

Modular education: Bridging the gap between academia and workforce demands

3 ways to help institutions understand how to strategically create, implement, and audit their modular education programs

The Importance of Variable Print When Marketing a College or University

Traditional marketing methods like direct mail and variable print continue to play a crucial role in higher ed marketing campaigns.

Empowering Student Success: A Transformative Partnership at the California State University

Liaison and the CSU’s partnership enhances student success and transfer student admissions with tools like Transfer Planner.

Liaison Intelligent Names Helps Kalamazoo Valley Community College “Identify the Right Population"

Kalamazoo Valley sought to reach adult learners, so they partnered with Liaison to utilize our Intelligent Names Explore solution.

The Importance of Strong Leadership in Graduate Enrollment Management

Strong leadership in graduate enrollment management is key to balancing rankings and revenue while adapting to evolving student preferences.

The Benefits of Choosing and Using the Right CRM

Utilizing the right CRM solution enables better enrollment management outcomes for applicants, students, and admissions leaders.

“Beyond the Buzz” Webinar Wrap-Up: Harnessing the Power of AI in Higher Education

The landscape of higher ed is evolving rapidly, driven by the ability of artificial intelligence (AI). Are you harnessing the power of AI?

Top 4 Data-Driven Enrollment Management Strategies for 2025 and Beyond

AI’s predictive capabilities enable institutions to shift from merely leveraging data to fully optimizing resources and engagement strategies.

Higher Education Budget Models and Best Practices- A Guide for Enrollment Leaders

Institutional leaders should revisit projections frequently to adapt to changing circumstances—whether due to shifting market demands, enrollment trends, or goals.

Demystifying AI: A Guide to AI Literacy in Higher Education Enrollment Management

AI literacy is the ability to understand, evaluate, and responsibly use AI technologies.

How to Recruit Undergraduate Students Who Persist

Creating detailed student personas—representations of ideal applicants based on real data—lets institutions tailor their outreach with pinpoint accuracy.

Western Connecticut State University’s Strategic Enrollment Success: Leveraging TargetX and Othot

The strategic combination of Liaison's AI and CRM tools enabled WCSU to successfully identify areas of opportunity for more effective recruitment initiatives.

From Recruitment to Retention: The Impact of AI on Higher Education

Today’s higher education leaders have an unprecedented opportunity to foster greater student success and institutional growth by embracing AI as a tool to help inform their decisions.

How Metro State University Went From Fragmentation to Efficiency With GradCAS and BusinessCAS

The implementation of GradCAS and BusinessCAS yielded immediate and remarkable results for Metro State University.

Avoiding Marketing Pitfalls Pt. 3: Communicating to Everyone the Same Way

Hyper-segmentation is not about casting a wide net but rather creating smaller, targeted audiences with clear, actionable insights.

Liaison Unveils New Intelligent Names Degree Intent Scores, Enhancing Predictive Power and Reach

The new Intelligent Names scoring model empowers colleges, universities, and education providers with deeper data-driven insights to achieve enrollment goals more effectively.

How Data-Driven Search Transforms Student Recruitment

Data-driven search strategies leverage advanced analytics and targeted data to identify and engage with the right students.

ADEA Honors Liaison Founder and CEO George Haddad With Gies Award for Eminence in Innovation

The honor recognizes Mr. Haddad’s transformative contributions to oral health and health professions enrollment management, as well as his decades-long commitment to advancing dental education through technology and innovation.

The End of Generic Outreach: Personalized Communication Is Key in Inbound and Outbound Recruiting

Liaison Search transforms recruitment by leveraging the benefits of personalization in marketing.

How to Recruit Prospective Students More Effectively With Liaison Search

Liaison Search equips institutions with the tools they need to connect with high-quality prospects, optimize outreach efforts, and achieve enrollment goals.

The Power of Predictive Insights With AI: Deliver the Right Message, Every Time

Liaison’s statistical models analyze historical enrollment data to predict which students are most likely to engage, apply, and ultimately enroll.

Unlocking the Benefits of CRMs: A Path to Efficiency and Engagement

With predictive analytics and real-time data, CRMs let administrators identify trends, forecast shifts in student interest, and adjust recruitment strategies accordingly.

University Marketing vs. Enrollment Marketing: Why Your Strategy Needs a Specialized Focus

While university marketing builds the foundation of an institution’s reputation and long-term growth, enrollment marketing serves as the engine driving immediate recruitment results.

Enhancing Pharmacy Admissions: The Power of Integrating Liaison’s Outcomes CRM With PharmCAS

With its intuitive tools, Outcomes enables phramacy programs to organize contacts efficiently, creating specific audience segments without technical expertise.

Transforming Community College Onboarding: Harnessing Technology for Long-Term Success

Effective community college onboarding is a holistic strategy that addresses each stage of the student journey, from pre-enrollment communications and application support to academic advising and proactive retention measures.

Only 2 Months to Go: Get Ready for experience: LIAISON 2025!

Whether you're coming to discover the latest solutions, connect with forward-thinking colleagues, or level up your skills, experience: LIAISON is the place to be.

From Recruitment to Retention: The Benefits of Liaison’s CRM Software for Higher Education

The challenges facing higher education today demand integrated solutions that address both recruitment and retention. CRM platforms like Liaison TargetX and Liaison Outcomes empower institutions to meet these challenges head-on.

AI and Student Recruitment: Bridging Technology and Human Connection

Personalization is no longer a luxury—it’s an expectation. AI enables enrollment marketers to deliver individualized experiences to potential students.

AI-Driven Decision Making: Empowering Higher Ed Leaders to Thrive

With real-time, data-informed insights, directors of higher education can make confident, strategic choices that align with institutional priorities and drive long-term success.

From Data to Decisions: How AI Empowers Enrollment Counselors

AI can evaluate student data to pinpoint high-priority prospects, allowing counselors to manage their time effectively.

Golden Gateways: Key Takeaways from the 2025 NAGAP Conference

This year’s Summit was marked by discussions about how to face challenges that could reshape the way graduate enrollment happens across all types of institutions.

Empowering Higher Education Administration With AI-Driven Tools

Artificial intelligence is a powerful solution for higher education administration because it enables personalized advising, proactive learning interventions, and improved recruitment and retention.

Graduate Enrollment Marketing: Why Multi-Channel Outreach Works Like Teaching

Omni-channel campaigns don’t rely on just one mode of outreach. They integrate multiple channels—email, digital ads, SMS, social media, landing pages, webinars, phone calls, even direct mail.

Why AI Is Key to Effective Graduate Program Leadership

By embracing AI today, graduate programs can position themselves at the forefront of innovation, ensuring sustained success in a competitive academic environment.

From Discovery to Results: How Liaison Enrollment Marketing (EM) Drives Growth Through Collaboration

Liaison Enrollment Marketing (EM) initiates partnerships through a process of deep discovery and a mutual understanding of what it takes to accomplish digital campaign success.

When Yield Tactics Aren’t Enough: The Evolution of a Blog

In a moment like this, your outreach can’t fix global policy shifts, but it can remind students they’re not navigating this alone.

Navigating the Currents: What We Learned at experience: LIAISON 2025

This year’s experience: LIAISON higher ed conference was more than just an annual meeting of minds, thought leaders, and community partners.

How AI-Powered Search and Multichannel Marketing Campaigns Drive Better Enrollment Outcomes

Liaison’s Enrollment Marketing and Search solutions connect data, technology, and human insight to drive real, measurable outcomes.

Smarter Financial Aid Strategies for Higher Education Yield and Student Retention

Liaison Othot uses AI-powered financial aid modeling to help institutions allocate resources with precision.

From Data to Action: Unpacking Persistence and Retention Insights

Higher education is at a crossroads; institutions that embrace clarity through AI and data will lead the way in closing persistence gaps and boosting student success.

The New Rules of Student Recruitment for Adult Learners

Today’s adult learners expect higher education to fit into their lives, not the other way around. That shift demands a reimagining of recruitment: not just messaging, but mindset.

The Nerve Center of Enrollment: How a CRM Powers a Connected Campus

A strong CRM isn’t a luxury; it’s mission-critical for modern enrollment success.

How Predictive Analytics Personalizes the Higher Education Experience

AI-driven segmentation helps institutions focus their efforts on high-intent students, optimizing recruitment resources while increasing application yield.

Anticipating the Needs of Tomorrow’s Students: AI’s Role in Strategic Enrollment Planning

By leveraging AI-powered predictive analytics, institutions can prepare for the future, ensuring they attract, enroll, and retain students even in a competitive and uncertain environment.

Rewriting the Rules of Enrollment With AI and Predictive Analytics

Predictive analytics makes it possible to move beyond descriptive statistics (i.e., reporting what happened) to modeling what’s likely to happen.

Smarter Workflows, Stronger Outcomes: Productivity Tools for Higher Ed Enrollment

Operational efficiency in higher education is critical. Liaison’s productivity solutions let teams rise to the challenge, doing more with the people and tools they already have.

From Algorithms to Answers: Why SEO Has Always Been Evolving

SEO success is not about chasing the newest tactic. It is about staying steady, solving problems systematically, and building durable strategies rooted in student needs.

Better Data Readiness Opens the Door to Smarter AI in Higher Education

Behavioral data—how students interact with your institution—is often the strongest signal of future enrollment or retention.

Innovation in Action: How State Systems Are Transforming Enrollment Management

State higher education systems must act decisively to maintain relevance and enrollment stability. A more unified, data-driven, and student-centered approach to enrollment management is no longer optional—it is essential.

How Analytics in Higher Education Is Reshaping Enrollment Management

Predictive analytics in higher education uses historical data to forecast future outcomes, such as which students are most likely to enroll. Prescriptive analytics recommends specific actions to influence those outcomes.

Webinar Rewind: Framework for the Future—Modernizing Enrollment Management at the System Level

“Every data point represents a person with aspirations. Systems that act collectively, share data, and focus relentlessly on access and student success won’t just survive—they’ll lead.”

The .edu Still Matters: GEO and the Student Search Journey

Program pages are often the top organic entry point. They should feel complete, modern, and aligned to what students want to know most.

Where Are You on the Ed Tech Maturity Curve?

Institutions don't have to overhaul everything overnight. A crawl-walk-run approach is not only more sustainable but also more likely to succeed.

Webinar Rewind: Scaling Beyond {First Name}—How CRM Orchestration Transforms Enrollment Marketing

Students live in a world where Netflix and Amazon anticipate their preferences, but many colleges are still sending generic, one-size-fits-all campaigns.

Save Your Seat Now for experience: LIAISON | Baltimore Workshops

Spending the extra half day at a pre-conference workshop transforms the rest of your conference experience.

GEM Horizons Webinar Rewind: Graduate Enrollment Management Pulse Check

Graduate enrollment management leaders often prioritizes short-term enrollment gains, making it difficult to invest in long-term brand-building initiatives that yield less immediate ROI.

Graduate Enrollment Market Updates: January 2026

At a national level, graduate enrollment appears modestly positive, with some sources citing growth around 3% year-over-year. That topline figure, however, masks a more uneven and fragile reality.

Looking Back to Plan Forward: Strategic Insights from University Presidents

Strategic alignment helps institutions avoid being derailed by the “tyranny of the urgent” and ensures resources are allocated to initiatives that truly advance the mission.

AI in Action: Practical Strategies to Optimize Financial Aid

When applied responsibly, analytics in higher ed can strengthen equity rather than undermine it.

Financial Aid Optimization: Moving Beyond Static Modeling to Dynamic Enrollment Strategies

This growing disconnect between headcount and revenue reveals the limitations of traditional financial aid strategies, especially when students and families are weighing more variables in the decision-making process.

Strategic Yield Management in Higher Education: How AI Transforms Enrollment and Financial Aid

AI is fundamentally reshaping how institutions can—and should—manage enrollment, retention, and financial aid.

The People Behind the Progress: Liaison's Account Management Teams Connect Technology to Progress

What makes Liaison’s approach truly distinctive isn’t just what our account managers do, it’s how they do it.

Higher Education Trends 2026: 5 Takeaways Enrollment Leaders Can’t Ignore

The era of set-it-and-forget-it enrollment planning is over. Application trends, yield curves, and campaign performance vary year to year, making past performance a weaker predictor of ROI or inquiry behavior.

Predictive vs. Prescriptive Financial Aid Optimization: What Enrollment Leaders Need to Know

To move from understanding what might happen to knowing what to do next, enrollment leaders need more than prediction. They need prescriptive analytics optimization and a strategy that supports it.

How Liaison Enrollment Marketing Services Financial Aid Awarding Drives Yield

Institutions need to communicate value by shifting the conversation from cost to outcomes in language that students and parents can truly digest.

Rethinking Higher Education Enrollment Trends for a Plateau Era

More effective enrollment forecasting now relies on a continuous learning model that blends predictive analytics, prescriptive insights, and scenario planning.

Webinar Rewind: Rethinking Student Search

Students no longer want generic outreach. They want institutions to understand who they are, what they care about, and, of course, what outcomes they're looking for.

Search and Search: Finding the Right Students and Being Found by Them

Outbound search is not about doing more, but about doing better. It ensures your recruitment marketing budget works harder, delivering measurable outcomes rather than broad but shallow engagement.

How Data-Driven Engagement Improves Enrollment Yield and Reduces Melt

Admitted students today are already fluent in personalized digital experiences. They’re used to interactions that reflect what they care about and where they are in a decision process.

The Best Tech Rollout I Ever Lived Through

The goal is to understand how the system fits into their role and how how all of it connects back to institutional purpose.

The Marketing Myths That Undermine Yield—and What Actually Works

When outreach stays locked to static attributes, it feels disconnected. When it responds to real behavior, it feels supportive. Yield depends on that difference.

How Mission and Structure Shape Successful Technology Onboarding Processes

Institutions should evaluate their existing tools before rolling out new ones. A technology onboarding process that builds on current workflows leads to smoother transitions and better adoption rates.

Webinar Rewind: How to Maximize Yield in a Shrinking Market

As you engage students over time, advanced analytics models reveal who is likely to enroll and what combination of messages, channels, and touchpoints will be most effective for engagement.

How to Build a Multichannel Communication Strategy That Doesn’t Overwhelm Students

Communication fatigue doesn’t come from using multiple channels. It comes from using them without coordination.

Innovative Enrollment Solutions Helping Graduate Programs Stay Competitive

By integrating automation into college enrollment technology, graduate institutions can reduce administrative workload while enhancing the applicant experience.

Enrollment Leadership in Action: Lessons From Liaison’s Leaders for the Year Ahead

For anyone feeling the strain of carrying enrollment expectations year after year, this conversation offers realistic strategies for staying grounded.

The Strategic Buyer’s Guide to Enrollment Technology in Higher Ed

When it comes to enrollment technology, budgeting with intention means thinking beyond licenses and focusing on long-term value.

How to Align Your Ed Tech Budget With the Future of Enrollment Strategy

If your enrollment strategy is shifting or if your institution is planning for growth, will the technology you’re considering be able to evolve with you?

Enrollment Yield Strategies: Are You Engaging or Just Messaging?

Predictive insights help teams focus engagement where it matters most.

Meet #YourLiaison: Karen Jacobs on Purpose, Perspective, and Leadership in Higher Education

Karen Jacobs reflects on purpose‑driven leadership, sharing how perspective, mentorship, and steady partnership guide her work helping higher education institutions navigate change with care and lasting impact.

Community in Context: Reflections on the 2026 NAGAP GEM Summit

People compare approaches, share outcomes, and learn from one another. That has always been a strength of the NAGAP community.

How to Invest in Enrollment Technology That Actually Delivers

The right enrollment technology is a valuable institutional risk management that can help prevent melt and improve yield.

What Future-Ready Really Looks Like in Higher Ed Tech

Technology alone doesn’t make an institution future-ready. The mindset behind how it’s chosen, connected, and evolved does.

How to Operate Your Enrollment Strategy Like an Orchestra

A student interacting with admissions, financial aid, and advising should experience a coherent journey. When it feels disjointed, yield and retention suffer.

Lessons From Higher Education On Leading Through Uncertainty

Strong enrollment leaders ground decisions in greater institutional priorities rather than temporary fluctuations. That discipline is a hallmark of long-term leadership and increasingly essential in the future of higher education.

How to Move From Signals to Strategy in Graduate Enrollment Management

Despite uncertainty, the future of graduate enrollment is bright, especially as new professionals bring fresh perspectives, and experienced leaders remain committed to mentoring and collaboration.

7 Strategies to Mitigate Summer Melt: A More Intentional Path from Admit to Arrival Key Takeaways

An effective melt strategy is omnichannel, combining email, text, portals, phone outreach, direct mail, and digital reminders in a coordinated way. The goal is relevance, consistency, and responsiveness.