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Overlooked No More 5 Must-Know African American Pioneers in Higher Education

African Americans played pivotal roles in shaping America’s higher education system.

Relationship Building in Student Recruitment Marketing: Leveraging your WHY

Highlighting the 'Why' in higher education student recruitment marketing connects deeply with prospective students, fostering relationships based on shared values.

The Next Phase of the California State University’s Transfer Planner Launches Successfully

The next phase of The California State University's Transfer Planner launches successfully under a continued partnership with Liaison.

Liaison and NASH Announce Strategic Partnership to Address Pressing Challenges in Higher Education

Liaison and NASH partnership will accelerate student access and foster success using Liaison’s Centralized Application Service (CAS).

Liaison Unveils MyLiaison, a Student Centric Website for Bridging Education and Employment

MyLiaison is designed to redefine the journey from education to employment, offering undergraduate and graduate students a seamless pipeline.

Liaison Introduces Living Profile

Living Profile will transform how students showcase academic and extracurricular achievements and streamline their application processes.

The Numbers May Be Improving, But There’s a Long Way to Go

How can higher ed institutions meet upcoming enrollment goals when new student enrollments still fall below pre-pandemic levels? Learn more!

FAFSA Lessons Learned: How to Prepare for Better Outcomes This Year

After a tumultuous year in the higher ed financial aid world, colleges are hoping things go smoother with the rollout of the 2025-26 FAFSA.

ADEA Honors Liaison Founder and CEO George Haddad With Gies Award for Eminence in Innovation

The honor recognizes Mr. Haddad’s transformative contributions to oral health and health professions enrollment management, as well as his decades-long commitment to advancing dental education through technology and innovation.

Amplifying Student Voices: The Top 5 Themes in Applicant Feedback

Liaison recently gathered feedback from graduate student focus groups to understand the roadblocks individuals encounter when applying to graduate school.

Leading Technology Implementations in Enrollment Management

Introducing new technology in graduate enrollment management is both an opportunity and a challenge. Done well, technology can streamline operations, enhance the applicant experience, and provide actionable insights.

Golden Gateways: Key Takeaways from the 2025 NAGAP Conference

This year’s Summit was marked by discussions about how to face challenges that could reshape the way graduate enrollment happens across all types of institutions.

Smarter Financial Aid Strategies for Higher Education Yield and Student Retention

Liaison Othot uses AI-powered financial aid modeling to help institutions allocate resources with precision.

Anticipating the Needs of Tomorrow’s Students: AI’s Role in Strategic Enrollment Planning

By leveraging AI-powered predictive analytics, institutions can prepare for the future, ensuring they attract, enroll, and retain students even in a competitive and uncertain environment.

Managing Data Security in Higher Education: The Path to Increased Trust

Data management in higher education often suffers from fragmented ownership and a decentralized structure, which can make it difficult to establish a unified approach to data security.

Innovation Will Stall in Your Company If You Don’t Fix This Cultural Problem

Real innovation depends on people feeling safe enough to question how things are done, suggest new ideas, and challenge assumptions.

Financial Aid Optimization: Moving Beyond Static Modeling to Dynamic Enrollment Strategies

This growing disconnect between headcount and revenue reveals the limitations of traditional financial aid strategies, especially when students and families are weighing more variables in the decision-making process.

Liaison and Niche Partner to Connect Graduate Program Discovery with Centralized Applications

New pathways help graduate programs reach best-fit students and streamline the path from interest to application.

Liaison Launches WebAdMIT Holistic and Predictive Insights for Mission-Aligned Admissions Decisions

Together, these solutions provide a unified strategy for understanding applicant fit, forecasting enrollment behavior, and shaping incoming classes in a more informed, equitable, and efficient way.

Beyond the Headcount: What Do the New Enrollment Numbers Really Mean?

For institutional leaders, the enrollment headline is reassuring. The underlying patterns, however, are more instructive.

Why the Old Enrollment Playbook No Longer Works

Waiting until the end of a recruiting cycle to assess what’s working is no longer a viable strategy.

Liaison and AACOM Partner to Launch "Othot for AACOMAS," Bringing Predictive Analytics and Holistic

AACOM is now offering "Othot for AACOMAS" to all member schools utilizing AACOMAS. This new platform enhances institutions' ability to assess applicants effectively, prioritize resources, and support enrollment goals.