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Ethical Considerations for AI in Higher Education: Ensuring Fairness and Transparency

As we step into 2024, the pervasive influence of AI is increasingly evident in nearly every aspect of our daily lives.

3 Ways to Adapt to the Supreme Court Ruling on Affirmative Action

In response to the recent SCOTUS decision on affirmative action, higher education must adapt to maintain diversity and inclusivity while ensuring compliance.

Liaison and NASH Announce Strategic Partnership to Address Pressing Challenges in Higher Education

Liaison and NASH partnership will accelerate student access and foster success using Liaison’s Centralized Application Service (CAS).

The Revolution of Graduate Student Search

Navigating how to use AI in higher education can be complex, but ethical AI development is key to successful and fair implementation.

Using Predictive Analytics for Student Success and Retention at Community Colleges

Explore how predictive analytics for student success and retention helps community colleges identify at-risk students early.

“Beyond the Buzz” Webinar Wrap-Up: Harnessing the Power of AI in Higher Education

The landscape of higher ed is evolving rapidly, driven by the ability of artificial intelligence (AI). Are you harnessing the power of AI?

Higher Education Budget Models and Best Practices- A Guide for Enrollment Leaders

Institutional leaders should revisit projections frequently to adapt to changing circumstances—whether due to shifting market demands, enrollment trends, or goals.

How Data-Driven Search Transforms Student Recruitment

Data-driven search strategies leverage advanced analytics and targeted data to identify and engage with the right students.

The End of Generic Outreach: Personalized Communication Is Key in Inbound and Outbound Recruiting

Liaison Search transforms recruitment by leveraging the benefits of personalization in marketing.

The Power of Predictive Insights With AI: Deliver the Right Message, Every Time

Liaison’s statistical models analyze historical enrollment data to predict which students are most likely to engage, apply, and ultimately enroll.

Predictive Analytics in Higher Education: Boosting Student Retention, Yield, and Success With Othot

Othot turns raw data into predictive insights, empowering enrollment teams to focus on students who are most likely to enroll and who fit the institution’s academic and financial goals.

ExploreHealthCareers.org Relaunches with a Modern Design and Renewed Mission

The new ExploreHealthCareers.org reflects the shared goal of guiding more people into meaningful, mission-driven healthcare careers.

Bridging the Gaps in Enrollment Tech to Boost Student Engagement

A future-ready enrollment management technology ecosystem integrates CRM, SIS, LMS, and auxiliary services, transforming disparate data points into a coherent narrative about higher education student engagement.

From Algorithms to Answers: Why SEO Has Always Been Evolving

SEO success is not about chasing the newest tactic. It is about staying steady, solving problems systematically, and building durable strategies rooted in student needs.

Better Data Readiness Opens the Door to Smarter AI in Higher Education

Behavioral data—how students interact with your institution—is often the strongest signal of future enrollment or retention.

How Analytics in Higher Education Is Reshaping Enrollment Management

Predictive analytics in higher education uses historical data to forecast future outcomes, such as which students are most likely to enroll. Prescriptive analytics recommends specific actions to influence those outcomes.

Yield Signs Ahead: Reading the Roadmap of Grad Enrollment

Our newest survey data from programs using Liaison BusinessCAS, GradCAS, or EngineeringCAS reveals stories that matter right now.

AI in Action: Practical Strategies to Optimize Financial Aid

When applied responsibly, analytics in higher ed can strengthen equity rather than undermine it.

Time Is the Scarcest Resource in Graduate Enrollment Management

Institutions that delay often find themselves making decisions under greater pressure, with fewer options available. This is not about disruption for its own sake. It is about stewardship.

Webinar Rewind: Rethinking Student Search

Students no longer want generic outreach. They want institutions to understand who they are, what they care about, and, of course, what outcomes they're looking for.

The People Behind the Progress: The Culture That Carries Liaison Forward

The trust we earn, the camaraderie we experience, and the outcomes we deliver together are the true drivers behind Liaison’s resilience.

Modernizing Financial Aid to Drive Enrollment: Lessons from Columbia College’s Journey with Othot

Traditional awarding models, he noted, have long relied on historical assumptions and end‑of‑cycle analysis that are useful but insufficient.

The Marketing Myths That Undermine Yield—and What Actually Works

When outreach stays locked to static attributes, it feels disconnected. When it responds to real behavior, it feels supportive. Yield depends on that difference.

One Month to Go! Charting the Course Forward at experience: LIAISON | Baltimore

If your role involves admissions, enrollment management, recruitment marketing, CRM, operations, IT, institutional strategy, or student success, you’ll find sessions designed to help you make progress.

How to Move From Signals to Strategy in Graduate Enrollment Management

Despite uncertainty, the future of graduate enrollment is bright, especially as new professionals bring fresh perspectives, and experienced leaders remain committed to mentoring and collaboration.

Why Colleges Are Still Losing Students After Admission

To reduce summer melt, institutions need more than additional outreach; they need communication strategies that are timely, relevant, personalized, and informed by student behavior.

Liaison Selected to Reimagine the California Community Colleges’ Student Application Experience

Liaison will lead the development of a next-generation online application that is intuitive, inclusive, secure, and student-centered.

How Oklahoma City Community College Streamlined Admissions With Liaison Outcomes

Oklahoma City Community College Eliminates Complex Processes and Streamlines Admissions With Liaison Outcomes

University of North Texas at Dallas Maximizes Student Engagement With TargetX

Discover how University of North Texas at Dallas leveraged TargetX to transform its admissions processes and improve student engagement.

Oklahoma State University Breaks Enrollment Records With Liaison Othot

With the support of Othot, Liaison's advanced analytics platform, OSU achieved record-breaking results in its enrollment efforts.

How City Year Revamped Its Application Experience With Liaison TargetX

City Year used Liaison TargetX to streamline application processes and reduce complexities.

How Delaware County Community College Expanded Its Use of Liaison TargetX

Read this case study on the partnership between Delaware County Community College and Liaison TargetX.

How Defiance College Increased New Student Enrollment Nearly 80% With Liaison Enrollment Marketing

Read this deep dive into how Defiance College turned around its enrollment marketing approach with Liaison EMP