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Overlooked No More 5 Must-Know African American Pioneers in Higher Education

African Americans played pivotal roles in shaping America’s higher education system.

A Day in the Life of Student Success With AI

The most valuable resource in Student Affairs is the staff who have dedicated their time and talent to supporting student success.

Leveraging Advanced Analytics and AI for Holistic Admissions in Higher Education

In higher education, admissions processes have become the focal point for institutions facing challenges, some anticipated like the demographic cliff, and others, like COVID, unforeseen.

The Power of Holistic Review in Graduate Education

Holistic review, a mission-aligned admissions process, is gaining significant traction in higher education—especially in graduate admissions.

Update from Mollie Ballaro on How to Navigate the ISIR Delay

Facing delays in FAFSA processing, educational institutions are innovating and communicating effectively to support students and ensure stability.

Ready. Set. Yield.

St. Cloud State Streamlines Admissions and Boosts Enrollments with Enrollment Marketing Overall Since Before the Pandemic.

New Liaison Survey Exposes Troubling Missed Opportunities in Higher Ed’s AI Strategy

The higher education landscape has never been more competitive. Colleges now close at a rate of one per week.

Celebrating National First-Generation Student Day with a Liaison First-Gen Success Story

Liaison celebrates their very own First-Generation Student featuring David Poole, Managing Director of EngineeringCAS.

90 Days In: Key Issues for Enrollment Managers

Sarah Coen outlines the key issues shaping the higher ed landscape and how she plans to combat them as Chief Growth Officer at Liaison.

The Next Phase of the California State University’s Transfer Planner Launches Successfully

The next phase of The California State University's Transfer Planner launches successfully under a continued partnership with Liaison.

Navigating the ISIR Delay: Strategic Steps for Higher Education Institutions

As higher education institutions navigate the ramifications of the ISIR delay, a proactive and strategic approach is paramount.

Transparency in AI: Why It Matters for Ethical Use in Higher Education

As the use of artificial intelligence in higher education increasingly shapes institutions, fostering transparency is essential.

What is Responsible AI and How Do We Lead With It?

Navigating how to use AI in higher education can be complex, but ethical AI development is key to successful and fair implementation.

How Should Higher Education Teams Adopt AI Into Their Staffing Processes?

Embracing AI implementation in education can optimize staffing processes and enhance efficiency. Here are some ways to use AI in staffing.

Benefits of AI in Higher Education: How AI Helps College Students Succeed

To employ more holistic reviews of your students, higher education institutions may turn to artificial intelligence to guide student success.

How AI is Reshaping the Post-SCOTUS Admissions Landscape

With the Supreme Court decision ending affirmative action in higher ed, AI must become part of the admissions process to achieve equity.

Integrating AI Into the College Admissions Process

Holistic college admissions hinge on the implementation of AI in college admissions processes, such as evaluating academic metrics.

How MyLiaison Helps Overcome Challenges for International Students and U.S. Universities

MyLiaison is the ultimate guide for international students aiming to study in the U.S., offering visa help, academic success tips, and more!

Innovation in Inclusion: Redefining Equity in College Admissions After Affirmative Action

AI is at the forefront of reshaping how institutions approach equity in college admissions in the post-affirmative action era.

Bridging the Gap: Empowering Non-Traditional Students in Higher Education

Nontraditional students face distinct barriers to student success in higher ed, requiring institutions to tailor intervention strategies.

Liaison Introduces Living Profile

Living Profile will transform how students showcase academic and extracurricular achievements and streamline their application processes.

Using Predictive Analytics for Student Success and Retention at Community Colleges

Explore how predictive analytics for student success and retention helps community colleges identify at-risk students early.

How AI in College Admissions Can Streamline Processes and Enhance Enrollment

AI in college admissions streamlines processes, enhances recruitment, and personalizes student engagement for better outcomes.

TargetX Premier Education

TargetX Premier Education is a live, immersive, and ongoing hands-on program in which learners actively engage with course leaders.

Modular education: Bridging the gap between academia and workforce demands

3 ways to help institutions understand how to strategically create, implement, and audit their modular education programs

The Importance of Variable Print When Marketing a College or University

Traditional marketing methods like direct mail and variable print continue to play a crucial role in higher ed marketing campaigns.

Empowering Student Success: A Transformative Partnership at the California State University

Liaison and the CSU’s partnership enhances student success and transfer student admissions with tools like Transfer Planner.

Liaison Intelligent Names Helps Kalamazoo Valley Community College “Identify the Right Population"

Kalamazoo Valley sought to reach adult learners, so they partnered with Liaison to utilize our Intelligent Names Explore solution.

Liaison Appoints Todd Abbott as New VP of Business Development to Lead Growth Initiatives

Liaison appoints Todd Abbott as their newest Vice President of Business Development to lead growth initiatives and strategic partnerships.

2024 IMPACT Grant

The IMPACT grant is an employee-funded initiative dedicated to helping our customers support the success of their students.

From Theory to Practice: How to Search for the Right Students at the Right Time

Liaison Search empowers colleges and universities to target high-quality prospects with an unprecedented level of focus.

FAFSA Lessons Learned: How to Prepare for Better Outcomes This Year

After a tumultuous year in the higher ed financial aid world, colleges are hoping things go smoother with the rollout of the 2025-26 FAFSA.

Data Literacy: A Key to Informed Campus Decisions

Campus leaders who foster data literacy are better positioned to make decisions that align with their institutional goals.

From Spreadsheets to Strategy: Why a CRM is Essential for Community College Recruitment

CRMs facilitate comprehensive data collection, which is particularly valuable for community colleges where “stealth applicants”—students who apply without prior engagement—are common.

Higher Education Budget Models and Best Practices- A Guide for Enrollment Leaders

Institutional leaders should revisit projections frequently to adapt to changing circumstances—whether due to shifting market demands, enrollment trends, or goals.

Demystifying AI: A Guide to AI Literacy in Higher Education Enrollment Management

AI literacy is the ability to understand, evaluate, and responsibly use AI technologies.

How to Recruit Undergraduate Students Who Persist

Creating detailed student personas—representations of ideal applicants based on real data—lets institutions tailor their outreach with pinpoint accuracy.

Western Connecticut State University’s Strategic Enrollment Success: Leveraging TargetX and Othot

The strategic combination of Liaison's AI and CRM tools enabled WCSU to successfully identify areas of opportunity for more effective recruitment initiatives.

From Recruitment to Retention: The Impact of AI on Higher Education

Today’s higher education leaders have an unprecedented opportunity to foster greater student success and institutional growth by embracing AI as a tool to help inform their decisions.

How Metro State University Went From Fragmentation to Efficiency With GradCAS and BusinessCAS

The implementation of GradCAS and BusinessCAS yielded immediate and remarkable results for Metro State University.

Making Higher Education More Affordable: The Role of Financial Aid Strategies

Managing financial aid optimization with Liaison's AI-powered Othot platform is a powerful way to make higher education more accessible while helping institutions achieve their objectives.

Personalized Communication Strategies That Drive Student Engagement in Higher Education

By delivering personalized, timely, and relevant messages through multiple channels, institutions can foster deeper connections and enhance student engagement in higher education.

Top 5 Aid Optimization Insights for Financial Aid Awareness Month

Optimized models are designed to be able to incorporate additional data sources beyond traditional leveraging models.

The Evolution of Student Recruitment: Meeting Gen Z Where They Are With Omnichannel Search

Liaison Search empowers institutions to implement omnichannel strategies by combining search engine optimization (SEO), search engine marketing (SEM), paid social, email, and print to create a seamless experience for students.

Get Ready to Ignite the Success of Future Generations at experience: LIAISON | San Antonio

Now in its fourth year, experience: LIAISON is a conference designed exclusively for admissions, enrollment, and student success professionals in higher education.

On-Demand Webinar: Understanding National Fall Enrollment Data and Adapting to a Changing Landscape

The Liaison–NASH partnership addresses increasing challenges in student mobility, legislative mandates, and system-wide data needs.

Amplifying Student Voices: The Top 5 Themes in Applicant Feedback

Liaison recently gathered feedback from graduate student focus groups to understand the roadblocks individuals encounter when applying to graduate school.

Upward Communication in Graduate Enrollment Management

When graduate admissions leaders foster relationships with senior administrators, they create an environment where open and honest dialogue can thrive.

Optimizing Financial Aid and Student Success With Liaison Othot’s Analytics

Othot’s predictive models offer data-driven insights so institutions can anticipate student behavior and optimize resource allocation.

Leading Technology Implementations in Enrollment Management

Introducing new technology in graduate enrollment management is both an opportunity and a challenge. Done well, technology can streamline operations, enhance the applicant experience, and provide actionable insights.

Celebrating World Health Day: Pioneering the Future of Healthcare Admissions

On World Health Day, we are reminded of the deep connection between health, education, innovation, and community.

Transforming Community College Onboarding: Harnessing Technology for Long-Term Success

Effective community college onboarding is a holistic strategy that addresses each stage of the student journey, from pre-enrollment communications and application support to academic advising and proactive retention measures.

Only 2 Months to Go: Get Ready for experience: LIAISON 2025!

Whether you're coming to discover the latest solutions, connect with forward-thinking colleagues, or level up your skills, experience: LIAISON is the place to be.

From Recruitment to Retention: The Benefits of Liaison’s CRM Software for Higher Education

The challenges facing higher education today demand integrated solutions that address both recruitment and retention. CRM platforms like Liaison TargetX and Liaison Outcomes empower institutions to meet these challenges head-on.

AI and Student Recruitment: Bridging Technology and Human Connection

Personalization is no longer a luxury—it’s an expectation. AI enables enrollment marketers to deliver individualized experiences to potential students.

AI-Driven Decision Making: Empowering Higher Ed Leaders to Thrive

With real-time, data-informed insights, directors of higher education can make confident, strategic choices that align with institutional priorities and drive long-term success.

From Data to Decisions: How AI Empowers Enrollment Counselors

AI can evaluate student data to pinpoint high-priority prospects, allowing counselors to manage their time effectively.

Golden Gateways: Key Takeaways from the 2025 NAGAP Conference

This year’s Summit was marked by discussions about how to face challenges that could reshape the way graduate enrollment happens across all types of institutions.

Empowering Higher Education Administration With AI-Driven Tools

Artificial intelligence is a powerful solution for higher education administration because it enables personalized advising, proactive learning interventions, and improved recruitment and retention.

Graduate Enrollment Marketing: Why Multi-Channel Outreach Works Like Teaching

Omni-channel campaigns don’t rely on just one mode of outreach. They integrate multiple channels—email, digital ads, SMS, social media, landing pages, webinars, phone calls, even direct mail.

Webinar On Demand: Addressing the Need for Agility in Enrollment Management

Admissions professionals aren’t just communicators; they’re data-informed, student-facing strategists who should lead cross-campus collaboration.

Get Ready to Experience the Art and Science of Higher Ed Leadership at experience: LIAISON

In higher education, strategy often starts at the top—but rarely do we hear directly from the leaders shaping that vision. At experience: LIAISON 2025, we’re changing that.

ExploreHealthCareers.org Relaunches with a Modern Design and Renewed Mission

The new ExploreHealthCareers.org reflects the shared goal of guiding more people into meaningful, mission-driven healthcare careers.

Celebrating Pride: A Personal Perspective

Every day, but especially during Pride, I’m showing up by being visible—and by refusing to be silent.

When Yield Tactics Aren’t Enough: The Evolution of a Blog

In a moment like this, your outreach can’t fix global policy shifts, but it can remind students they’re not navigating this alone.

Navigating the Currents: What We Learned at experience: LIAISON 2025

This year’s experience: LIAISON higher ed conference was more than just an annual meeting of minds, thought leaders, and community partners.

How AI-Powered Search and Multichannel Marketing Campaigns Drive Better Enrollment Outcomes

Liaison’s Enrollment Marketing and Search solutions connect data, technology, and human insight to drive real, measurable outcomes.

Smarter Financial Aid Strategies for Higher Education Yield and Student Retention

Liaison Othot uses AI-powered financial aid modeling to help institutions allocate resources with precision.

From Data to Action: Unpacking Persistence and Retention Insights

Higher education is at a crossroads; institutions that embrace clarity through AI and data will lead the way in closing persistence gaps and boosting student success.

The New Rules of Student Recruitment for Adult Learners

Today’s adult learners expect higher education to fit into their lives, not the other way around. That shift demands a reimagining of recruitment: not just messaging, but mindset.

The Nerve Center of Enrollment: How a CRM Powers a Connected Campus

A strong CRM isn’t a luxury; it’s mission-critical for modern enrollment success.

How Predictive Analytics Personalizes the Higher Education Experience

AI-driven segmentation helps institutions focus their efforts on high-intent students, optimizing recruitment resources while increasing application yield.

Anticipating the Needs of Tomorrow’s Students: AI’s Role in Strategic Enrollment Planning

By leveraging AI-powered predictive analytics, institutions can prepare for the future, ensuring they attract, enroll, and retain students even in a competitive and uncertain environment.

Rewriting the Rules of Enrollment With AI and Predictive Analytics

Predictive analytics makes it possible to move beyond descriptive statistics (i.e., reporting what happened) to modeling what’s likely to happen.

The State of Undergraduate Inquiry Response

Schools that respond within 10 minutes of an inquiry see higher enrollment conversion rates.

Are Your Inquiry Responses Helping or Hurting Enrollment?

How your institution responds to student inquiries can determine whether potential applicants continue their journey with you or with someone else.

Webinar Rewind: Turning Data Insights Into Actionable Enrollment Decisions

Integrating AI into workflows requires thoughtful planning. Teams should consider where models fit in daily operations, the format of predictive outputs, and how models and their effectiveness will be re-evaluated.

Better Data Readiness Opens the Door to Smarter AI in Higher Education

Behavioral data—how students interact with your institution—is often the strongest signal of future enrollment or retention.

Innovation in Action: How State Systems Are Transforming Enrollment Management

State higher education systems must act decisively to maintain relevance and enrollment stability. A more unified, data-driven, and student-centered approach to enrollment management is no longer optional—it is essential.

GEO Best Practices for Higher Education: What Still Matters (and What’s New)

GEO can be thought of as “SEO for AI.” It is the process of preparing digital content so that it can be referenced accurately by generative models.

Managing Data Security in Higher Education: The Path to Increased Trust

Data management in higher education often suffers from fragmented ownership and a decentralized structure, which can make it difficult to establish a unified approach to data security.

Yield Signs Ahead: Reading the Roadmap of Grad Enrollment

Our newest survey data from programs using Liaison BusinessCAS, GradCAS, or EngineeringCAS reveals stories that matter right now.

Let’s Navigate Change Together: Registration Is Now Open for experience: LIAISON in Baltimore

Joining us in Baltimore means being surrounded by colleagues who understand the work, understand the stakes, and understand that the future won’t be inherited, it will be built.

Webinar Rewind: Strengthening the Core of Graduate Admissions

When admissions, faculty, program directors, deans, marketing, and IT trust each other’s expertise, decisions are made more efficiently and with less friction.

Webinar Rewind: Winning Yield by Gaining Family Confidence

Having the right technology and using it strategically makes it easier and more efficient to communicate meaningfully with families.

Innovation Will Stall in Your Company If You Don’t Fix This Cultural Problem

Real innovation depends on people feeling safe enough to question how things are done, suggest new ideas, and challenge assumptions.

GEM Horizons Webinar Rewind: Graduate Enrollment Management Pulse Check

Graduate enrollment management leaders often prioritizes short-term enrollment gains, making it difficult to invest in long-term brand-building initiatives that yield less immediate ROI.

Graduate Enrollment Market Updates: January 2026

At a national level, graduate enrollment appears modestly positive, with some sources citing growth around 3% year-over-year. That topline figure, however, masks a more uneven and fragile reality.

Looking Back to Plan Forward: Strategic Insights from University Presidents

Strategic alignment helps institutions avoid being derailed by the “tyranny of the urgent” and ensures resources are allocated to initiatives that truly advance the mission.

AI in Action: Practical Strategies to Optimize Financial Aid

When applied responsibly, analytics in higher ed can strengthen equity rather than undermine it.

Financial Aid Optimization: Moving Beyond Static Modeling to Dynamic Enrollment Strategies

This growing disconnect between headcount and revenue reveals the limitations of traditional financial aid strategies, especially when students and families are weighing more variables in the decision-making process.

Strategic Yield Management in Higher Education: How AI Transforms Enrollment and Financial Aid

AI is fundamentally reshaping how institutions can—and should—manage enrollment, retention, and financial aid.

The People Behind the Progress: Liaison's Account Management Teams Connect Technology to Progress

What makes Liaison’s approach truly distinctive isn’t just what our account managers do, it’s how they do it.

Why Traditional Financial Aid Strategies No Longer Align With the Modern Enrollment Process

While award letters play a key role in the enrollment journey, their impact depends heavily on the broader communication and decision-making initiatives surrounding them.

Is Your Institution Ready to Optimize Financial Aid? How to Assess Readiness (Infographic)

Financial aid optimization delivers impact only when institutions are prepared to act on insight.

Time Is the Scarcest Resource in Graduate Enrollment Management

Institutions that delay often find themselves making decisions under greater pressure, with fewer options available. This is not about disruption for its own sake. It is about stewardship.

Is Your Financial Aid Strategy Built for Today? Rethinking Financial Aid in Higher Education

You don’t need perfect data to begin, but you do need clear institutional goals, a basic data infrastructure, and a willingness to pilot, measure, and iterate.

The People Behind the Progress: How Liaison's Product Teams Build What Higher Ed Needs Now—And Next

Liaison’s product teams turn higher education’s complex challenges into intuitive solutions. By listening closely to institutions and applicants, they ensure innovation is rooted in real needs, not roadmaps.

How Real-Time Optimization Strengthens Aid Strategy Throughout the Enrollment Management Cycle

When treated as a continuous process, financial aid optimization becomes a strategic advantage, helping institutions stay aligned, responsive, and ready for what’s next.

Unlocking the Potential of AI: Optimizing Enrollment, Retention, and Financial Aid (Infographic)

Predictive modeling turns raw data into actionable insights.

The People Behind the Progress: The Culture That Carries Liaison Forward

The trust we earn, the camaraderie we experience, and the outcomes we deliver together are the true drivers behind Liaison’s resilience.

How Data-Driven Engagement Improves Enrollment Yield and Reduces Melt

Admitted students today are already fluent in personalized digital experiences. They’re used to interactions that reflect what they care about and where they are in a decision process.

The Best Tech Rollout I Ever Lived Through

The goal is to understand how the system fits into their role and how how all of it connects back to institutional purpose.

The Marketing Myths That Undermine Yield—and What Actually Works

When outreach stays locked to static attributes, it feels disconnected. When it responds to real behavior, it feels supportive. Yield depends on that difference.

How Mission and Structure Shape Successful Technology Onboarding Processes

Institutions should evaluate their existing tools before rolling out new ones. A technology onboarding process that builds on current workflows leads to smoother transitions and better adoption rates.

How Predictive Insights and Enrollment Forecasting Improve Engagement Timing After Admission

True personalization supports more informed decisions about whether and when to engage with students.