Search Results

Ethical Considerations for AI in Higher Education: Ensuring Fairness and Transparency

As we step into 2024, the pervasive influence of AI is increasingly evident in nearly every aspect of our daily lives.

What it Means to Be Data-Informed in Strategic Enrollment Management

In today’s world of strategic enrollment management, traditional strategies have long resembled traditional marketing tactics.

90 Days In: Key Issues for Enrollment Managers

Sarah Coen outlines the key issues shaping the higher ed landscape and how she plans to combat them as Chief Growth Officer at Liaison.

Transparency in AI: Why It Matters for Ethical Use in Higher Education

As the use of artificial intelligence in higher education increasingly shapes institutions, fostering transparency is essential.

Enhancing Graduate School Admissions With MyLiaison Solutions

MyLiaison helps institutions optimize the transition from undergrad to graduate school by streamlining the grad school application process.

Innovation in Inclusion: Redefining Equity in College Admissions After Affirmative Action

AI is at the forefront of reshaping how institutions approach equity in college admissions in the post-affirmative action era.

Bridging the Gap: Empowering Non-Traditional Students in Higher Education

Nontraditional students face distinct barriers to student success in higher ed, requiring institutions to tailor intervention strategies.

Using Predictive Analytics for Student Success and Retention at Community Colleges

Explore how predictive analytics for student success and retention helps community colleges identify at-risk students early.

Exploring the Future of AI in Higher Education: Transforming Admissions and Enrollment

AI integration in education can improve admissions and enrollment for higher ed institutions with enhanced decision making.

Liaison Intelligent Names Helps Kalamazoo Valley Community College “Identify the Right Population"

Kalamazoo Valley sought to reach adult learners, so they partnered with Liaison to utilize our Intelligent Names Explore solution.

2024 IMPACT Grant

The IMPACT grant is an employee-funded initiative dedicated to helping our customers support the success of their students.

FAFSA Lessons Learned: How to Prepare for Better Outcomes This Year

After a tumultuous year in the higher ed financial aid world, colleges are hoping things go smoother with the rollout of the 2025-26 FAFSA.

Data Literacy: A Key to Informed Campus Decisions

Campus leaders who foster data literacy are better positioned to make decisions that align with their institutional goals.

Higher Education Budget Models and Best Practices- A Guide for Enrollment Leaders

Institutional leaders should revisit projections frequently to adapt to changing circumstances—whether due to shifting market demands, enrollment trends, or goals.

Demystifying AI: A Guide to AI Literacy in Higher Education Enrollment Management

AI literacy is the ability to understand, evaluate, and responsibly use AI technologies.

How to Build a Dynamic Student Enrollment Plan That Thrives Amid Change

Strategic flexibility can make the difference between hitting enrollment targets and falling short. Institutions can take several steps to continuously refine their strategies.

How Community Colleges Can Simplify the Student Enrollment Process

By identifying obstacles early, colleges can guide students more effectively throughout the enrollment process, keeping them on track and engaged.

Making Higher Education More Affordable: The Role of Financial Aid Strategies

Managing financial aid optimization with Liaison's AI-powered Othot platform is a powerful way to make higher education more accessible while helping institutions achieve their objectives.

How Data-Driven Search Transforms Student Recruitment

Data-driven search strategies leverage advanced analytics and targeted data to identify and engage with the right students.

How to Recruit Prospective Students More Effectively With Liaison Search

Liaison Search equips institutions with the tools they need to connect with high-quality prospects, optimize outreach efforts, and achieve enrollment goals.

Upward Communication in Graduate Enrollment Management

When graduate admissions leaders foster relationships with senior administrators, they create an environment where open and honest dialogue can thrive.

Optimizing Financial Aid and Student Success With Liaison Othot’s Analytics

Othot’s predictive models offer data-driven insights so institutions can anticipate student behavior and optimize resource allocation.

Leading Technology Implementations in Enrollment Management

Introducing new technology in graduate enrollment management is both an opportunity and a challenge. Done well, technology can streamline operations, enhance the applicant experience, and provide actionable insights.

Celebrating World Health Day: Pioneering the Future of Healthcare Admissions

On World Health Day, we are reminded of the deep connection between health, education, innovation, and community.

Transforming Community College Onboarding: Harnessing Technology for Long-Term Success

Effective community college onboarding is a holistic strategy that addresses each stage of the student journey, from pre-enrollment communications and application support to academic advising and proactive retention measures.

From Recruitment to Retention: The Benefits of Liaison’s CRM Software for Higher Education

The challenges facing higher education today demand integrated solutions that address both recruitment and retention. CRM platforms like Liaison TargetX and Liaison Outcomes empower institutions to meet these challenges head-on.

How Predictive Analytics Supports Higher Ed Student Success

With AI forecasting tools like Liaison Othot, institutions gain a clear view of each student’s journey, enabling them to provide personalized support when it matters most.

From Data to Decisions: How AI Empowers Enrollment Counselors

AI can evaluate student data to pinpoint high-priority prospects, allowing counselors to manage their time effectively.

Empowering Higher Education Administration With AI-Driven Tools

Artificial intelligence is a powerful solution for higher education administration because it enables personalized advising, proactive learning interventions, and improved recruitment and retention.

Graduate Enrollment Marketing: Why Multi-Channel Outreach Works Like Teaching

Omni-channel campaigns don’t rely on just one mode of outreach. They integrate multiple channels—email, digital ads, SMS, social media, landing pages, webinars, phone calls, even direct mail.

Webinar On Demand: Addressing the Need for Agility in Enrollment Management

Admissions professionals aren’t just communicators; they’re data-informed, student-facing strategists who should lead cross-campus collaboration.

From Discovery to Results: How Liaison Enrollment Marketing (EM) Drives Growth Through Collaboration

Liaison Enrollment Marketing (EM) initiates partnerships through a process of deep discovery and a mutual understanding of what it takes to accomplish digital campaign success.

When Yield Tactics Aren’t Enough: The Evolution of a Blog

In a moment like this, your outreach can’t fix global policy shifts, but it can remind students they’re not navigating this alone.

Navigating the Currents: What We Learned at experience: LIAISON 2025

This year’s experience: LIAISON higher ed conference was more than just an annual meeting of minds, thought leaders, and community partners.

How AI-Powered Search and Multichannel Marketing Campaigns Drive Better Enrollment Outcomes

Liaison’s Enrollment Marketing and Search solutions connect data, technology, and human insight to drive real, measurable outcomes.

Ending Summer Melt: A Data-Driven Playbook for Enrollment Leaders

By combining real-time data with flexible outreach strategies, campuses can transform their melt mitigation initiatives more quickly and effectively.

Bridging the Gaps in Enrollment Tech to Boost Student Engagement

A future-ready enrollment management technology ecosystem integrates CRM, SIS, LMS, and auxiliary services, transforming disparate data points into a coherent narrative about higher education student engagement.

The Case for Optimism: How Liaison Supports the Higher Ed Community in the Face of Change

You’re navigating a time of growing expectations, demands, and tough decisions. Now is the time to take practical steps to serve your students, support your colleagues, and advance your mission.

Anticipating the Needs of Tomorrow’s Students: AI’s Role in Strategic Enrollment Planning

By leveraging AI-powered predictive analytics, institutions can prepare for the future, ensuring they attract, enroll, and retain students even in a competitive and uncertain environment.

Rewriting the Rules of Enrollment With AI and Predictive Analytics

Predictive analytics makes it possible to move beyond descriptive statistics (i.e., reporting what happened) to modeling what’s likely to happen.

From Algorithms to Answers: Why SEO Has Always Been Evolving

SEO success is not about chasing the newest tactic. It is about staying steady, solving problems systematically, and building durable strategies rooted in student needs.

Innovation in Action: How State Systems Are Transforming Enrollment Management

State higher education systems must act decisively to maintain relevance and enrollment stability. A more unified, data-driven, and student-centered approach to enrollment management is no longer optional—it is essential.

How Analytics in Higher Education Is Reshaping Enrollment Management

Predictive analytics in higher education uses historical data to forecast future outcomes, such as which students are most likely to enroll. Prescriptive analytics recommends specific actions to influence those outcomes.

The .edu Still Matters: GEO and the Student Search Journey

Program pages are often the top organic entry point. They should feel complete, modern, and aligned to what students want to know most.

Webinar Rewind: Scaling Beyond {First Name}—How CRM Orchestration Transforms Enrollment Marketing

Students live in a world where Netflix and Amazon anticipate their preferences, but many colleges are still sending generic, one-size-fits-all campaigns.

Innovation Will Stall in Your Company If You Don’t Fix This Cultural Problem

Real innovation depends on people feeling safe enough to question how things are done, suggest new ideas, and challenge assumptions.

Graduate Enrollment Market Updates: January 2026

At a national level, graduate enrollment appears modestly positive, with some sources citing growth around 3% year-over-year. That topline figure, however, masks a more uneven and fragile reality.

Using Student Success Analytics and Data to Prevent Attrition Before It Starts

Predictive analytics shifts the focus from reflection to anticipation, allowing teams to identify risk early and support students before small setbacks escalate.

Liaison Founder and CEO George Haddad Reflects on 35 Years Serving the Higher Ed Community

Our work has never been about technology for its own sake. It has been about helping institutions function more effectively in service of students and the professions they support.

The Future of Higher Education: Key Takeaways From Liaison’s 35-Year Insights Report

For 35 years, Liaison has partnered with institutions, associations, and enrollment leaders through every cycle of change, from policy shifts and economic disruptions to the rise of AI.

The People Behind the Progress: Liaison's Account Management Teams Connect Technology to Progress

What makes Liaison’s approach truly distinctive isn’t just what our account managers do, it’s how they do it.

Time Is the Scarcest Resource in Graduate Enrollment Management

Institutions that delay often find themselves making decisions under greater pressure, with fewer options available. This is not about disruption for its own sake. It is about stewardship.

How Liaison Enrollment Marketing Services Financial Aid Awarding Drives Yield

Institutions need to communicate value by shifting the conversation from cost to outcomes in language that students and parents can truly digest.

Rethinking Higher Education Enrollment Trends for a Plateau Era

More effective enrollment forecasting now relies on a continuous learning model that blends predictive analytics, prescriptive insights, and scenario planning.

Webinar Rewind: Rethinking Student Search

Students no longer want generic outreach. They want institutions to understand who they are, what they care about, and, of course, what outcomes they're looking for.

Search and Search: Finding the Right Students and Being Found by Them

Outbound search is not about doing more, but about doing better. It ensures your recruitment marketing budget works harder, delivering measurable outcomes rather than broad but shallow engagement.

Liaison Launches WebAdMIT Holistic and Predictive Insights for Mission-Aligned Admissions Decisions

Together, these solutions provide a unified strategy for understanding applicant fit, forecasting enrollment behavior, and shaping incoming classes in a more informed, equitable, and efficient way.

Modernizing Financial Aid to Drive Enrollment: Lessons from Columbia College’s Journey with Othot

Traditional awarding models, he noted, have long relied on historical assumptions and end‑of‑cycle analysis that are useful but insufficient.

The Marketing Myths That Undermine Yield—and What Actually Works

When outreach stays locked to static attributes, it feels disconnected. When it responds to real behavior, it feels supportive. Yield depends on that difference.

Leading in Limbo: Interim Leadership in Higher Education

Transitions don’t land evenly across a campus. When stability at the top feels uncertain, the burden often falls hardest on those already navigating structural inequities.

Webinar Rewind: How to Maximize Yield in a Shrinking Market

As you engage students over time, advanced analytics models reveal who is likely to enroll and what combination of messages, channels, and touchpoints will be most effective for engagement.

How to Build a Multichannel Communication Strategy That Doesn’t Overwhelm Students

Communication fatigue doesn’t come from using multiple channels. It comes from using them without coordination.

The Women Who Built an Enduring Culture of Innovation

Women leaders at Liaison have built a culture grounded in empathy, collaboration, and mentorship—an enduring foundation that continues to shape innovation and strengthen teams across the organization.

Higher Ed in Action: Charting the Course Forward in Baltimore

“Charting the Course Forward” isn’t just the theme of this year’s Liaison conference; it’s a call to action.

The Stakeholder Map: Understanding Who Influences Tech Decisions in Higher Ed (Infographic)

When stakeholders feel heard, when their priorities are reflected in the plan, and when they can see how the change supports their work, resistance fades and collaboration grows.

Summer Melt in Higher Education: How to Get Admitted Students to Enroll

When admitted students go silent, smart engagement matters. See how two universities use data, collaboration, and clear ownership to turn melt from mystery into momentum.

Meet #YourLiaison: Karen Jacobs on Purpose, Perspective, and Leadership in Higher Education

Karen Jacobs reflects on purpose‑driven leadership, sharing how perspective, mentorship, and steady partnership guide her work helping higher education institutions navigate change with care and lasting impact.

Community in Context: Reflections on the 2026 NAGAP GEM Summit

People compare approaches, share outcomes, and learn from one another. That has always been a strength of the NAGAP community.

How to Invest in Enrollment Technology That Actually Delivers

The right enrollment technology is a valuable institutional risk management that can help prevent melt and improve yield.

What Future-Ready Really Looks Like in Higher Ed Tech

Technology alone doesn’t make an institution future-ready. The mindset behind how it’s chosen, connected, and evolved does.

How to Operate Your Enrollment Strategy Like an Orchestra

A student interacting with admissions, financial aid, and advising should experience a coherent journey. When it feels disjointed, yield and retention suffer.

6 Drive-to-Apply Strategies That Actually Work

Digital campaigns are essential in higher education, but physical mail still has outsized emotional impact, especially when it feels tailored and high value.

From Demo to Decision: What to Ask Potential Ed Tech Partners

Too often, demos focus on capabilities in isolation. But technology doesn’t operate in a vacuum; it functions within an ecosystem of platforms, people, and priorities.

How to Evaluate Ed Tech Tools for Enrollment

With so many ed tech tools available, it’s easy to lose sight of what truly drives enrollment progress. Liaison helps institutions evaluate and implement technology that supports long-term strategy.

Your Enrollment Infrastructure, Rewired: Building a Modern Power Grid for Higher Ed

When enrollment technology functions as the foundation of a unified strategy, institutions experience a fundamental shift in what they can do and how they do it.

What Advising Gaps Reveal About Enrollment Strategy

Early visibility into the student's goals, struggles and educational milestones allows a critical relationship between advisor and student to flourish from their first meeting.

Why Enrollment Strategy Is Becoming a Campus-Wide Conversation

Institutions now have greater insight into how recruitment activity, marketing engagement, program demand, and student behavior connect.

TargetX Premier Services Helped Eastern University Grow Enrollment by 150% in Five Years

From Guidance to Results: How TargetX Premier Services Helped Eastern University Grow Enrollment by 150% in Five Years

How Metro State University Went From Fragmentation to Efficiency Using CAS

Metro State University Became the “Poster School” for Embracing Change with GradCAS and BusinessCAS

Oklahoma State University Breaks Enrollment Records With Liaison Othot

With the support of Othot, Liaison's advanced analytics platform, OSU achieved record-breaking results in its enrollment efforts.

How Delaware County Community College Expanded Its Use of Liaison TargetX

Read this case study on the partnership between Delaware County Community College and Liaison TargetX.

The University of Texas Rio Grande Valley Builds a Connected Enrollment Strategy With Liaison Target

Learn how Liaison TargetX empowered UTRGV to collaborate more effectively, respond to students faster, and make informed decisions that support enrollment growth.