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Tap into the Power of Alumni Engagement to Build Your Enrollment Pipeline

Every day, enrollment leaders ask themselves: What untapped resources can we leverage to attract and retain students who will contribute to campus culture and achieve their academic objectives?

90 Days In: Key Issues for Enrollment Managers

Sarah Coen outlines the key issues shaping the higher ed landscape and how she plans to combat them as Chief Growth Officer at Liaison.

Liaison and NASH Announce Strategic Partnership to Address Pressing Challenges in Higher Education

Liaison and NASH partnership will accelerate student access and foster success using Liaison’s Centralized Application Service (CAS).

Liaison Unveils MyLiaison, a Student Centric Website for Bridging Education and Employment

MyLiaison is designed to redefine the journey from education to employment, offering undergraduate and graduate students a seamless pipeline.

Enhancing Graduate School Admissions With MyLiaison Solutions

MyLiaison helps institutions optimize the transition from undergrad to graduate school by streamlining the grad school application process.

The Case for Graduate Application Fees

The strategic use of application fees in GEM provides leaders data and insight into applicants’ intent and interest in a program.

Leveraging AI for Student Retention: Strategies for Undergraduate Success

The application of AI in higher ed improves student success and retention strategies, identifying at-risk students and enhancing engagement.

Avoiding Marketing Pitfalls Pt. 1: Too Much Noise

Make sure your goals stay within reach and your marketing initiatives remain on target to avoid higher ed marketing pitfalls in 2024.

How to Recruit Undergraduate Students Who Persist

Creating detailed student personas—representations of ideal applicants based on real data—lets institutions tailor their outreach with pinpoint accuracy.

From Recruitment to Retention: The Impact of AI on Higher Education

Today’s higher education leaders have an unprecedented opportunity to foster greater student success and institutional growth by embracing AI as a tool to help inform their decisions.

Avoiding Marketing Pitfalls Pt. 3: Communicating to Everyone the Same Way

Hyper-segmentation is not about casting a wide net but rather creating smaller, targeted audiences with clear, actionable insights.

How Data-Driven Search Transforms Student Recruitment

Data-driven search strategies leverage advanced analytics and targeted data to identify and engage with the right students.

On-Demand Webinar: Understanding National Fall Enrollment Data and Adapting to a Changing Landscape

The Liaison–NASH partnership addresses increasing challenges in student mobility, legislative mandates, and system-wide data needs.

How Predictive Analytics Supports Higher Ed Student Success

With AI forecasting tools like Liaison Othot, institutions gain a clear view of each student’s journey, enabling them to provide personalized support when it matters most.

AI Adoption in Education: A New Era for Undergraduate Programs

From enhancing administrative efficiency to revolutionizing recruitment strategies, AI offers unparalleled opportunities for undergraduate programs to create personalized and impactful educational experiences.

East Coast Summer GEM Insights to Enhance Access to Graduate Education

Authors: Angela Montgomery, Ph.D. (Drexel University, AVP Graduate Admissions) and Art Munin, Ph.D. (Liaison Senior AVP, Enrollment Management Solutions)

Bridging the Gaps in Enrollment Tech to Boost Student Engagement

A future-ready enrollment management technology ecosystem integrates CRM, SIS, LMS, and auxiliary services, transforming disparate data points into a coherent narrative about higher education student engagement.

Are Your Inquiry Responses Helping or Hurting Enrollment?

How your institution responds to student inquiries can determine whether potential applicants continue their journey with you or with someone else.

Webinar Rewind: Framework for the Future—Modernizing Enrollment Management at the System Level

“Every data point represents a person with aspirations. Systems that act collectively, share data, and focus relentlessly on access and student success won’t just survive—they’ll lead.”

Let’s Navigate Change Together: Registration Is Now Open for experience: LIAISON in Baltimore

Joining us in Baltimore means being surrounded by colleagues who understand the work, understand the stakes, and understand that the future won’t be inherited, it will be built.

Financial Aid Optimization: Moving Beyond Static Modeling to Dynamic Enrollment Strategies

This growing disconnect between headcount and revenue reveals the limitations of traditional financial aid strategies, especially when students and families are weighing more variables in the decision-making process.

Rethinking Higher Education Enrollment Trends for a Plateau Era

More effective enrollment forecasting now relies on a continuous learning model that blends predictive analytics, prescriptive insights, and scenario planning.

The Strategic Buyer’s Guide to Enrollment Technology in Higher Ed

When it comes to enrollment technology, budgeting with intention means thinking beyond licenses and focusing on long-term value.

How to Make the Business Case for Tech Investment in Higher Ed

Different stakeholders care about different aspects of education technology investments. A one-size-fits-all pitch rarely moves the conversation forward.

TargetX Premier Services Helped Eastern University Grow Enrollment by 150% in Five Years

From Guidance to Results: How TargetX Premier Services Helped Eastern University Grow Enrollment by 150% in Five Years

University of North Texas at Dallas Maximizes Student Engagement With TargetX

Discover how University of North Texas at Dallas leveraged TargetX to transform its admissions processes and improve student engagement.

Oklahoma State University Breaks Enrollment Records With Liaison Othot

With the support of Othot, Liaison's advanced analytics platform, OSU achieved record-breaking results in its enrollment efforts.

Liaison SlideRoom Makes the Multi-Media Portfolio Review Process “Easy and Intuitive”

Uncover how SlideRoom helped a leading California arts school enhance the admissions process for its applicants and admissions staff.

The University of Texas Rio Grande Valley Builds a Connected Enrollment Strategy With Liaison Target

Learn how Liaison TargetX empowered UTRGV to collaborate more effectively, respond to students faster, and make informed decisions that support enrollment growth.