According to a recent survey conducted by the Council of Graduate Schools (CGS), graduate enrollment professionals consider institution-wide enrollment management strategies and the implementation of a customer relations management (CRM) system “critical to their ability to meet enrollment goals.”
That probably came as no surprise to most admissions leaders. What may surprise you, however, is the ease with which you can bring those resources into your admissions office using Liaison’s Centralized Application Service™ (CAS™) and Enrollment Marketing Platform (EMP). In addition, using these tools in tandem can help expand your applicant pool and strengthen your community of stakeholders by allowing everyone involved in admissions initiatives to work within more streamlined, intuitive and efficient processes.
A forum for sharing keys to success
To illustrate those benefits with examples of how numerous programs around the country have already improved their enrollment results using CAS and EMP, Liaison recently hosted a webinar called “The Benefits of a Community Approach to Graduate Admissions” — which you can watch free here — featuring insights from Dr. Robbie Melton, dean of the graduate school at Tennessee State University, and Dr. Julie Masterson, associate provost and dean of the graduate school at Missouri State University.
“We were able to put the two together — EMP for strategic marketing and the CAS for online applications,” says Dr. Melton. “Within four weeks, we were able to see results. Because CAS put us on a platform with other universities, we were initially concerned that we might lose students who could see a list of other universities. But it actually works to our advantage. We found that students we had not tapped into were logging on, seeing our programs at Tennessee State University and then clicking on us. And we picked up new students.”
Dr. Masterson says Missouri State also uses CAS together with EMP to implement more effective marketing campaigns.
“We can export data from a CAS into EMP, and then use EMP to create different types of messaging for different groups of students, using everything from email to text to voicemail messages,” she says. “Then we’re able to track the results of those outreach efforts to gauge their effectiveness.”
Learn how Liaison can help make you more successful
During the webinar, Dr. Melton and Dr. Masterson also provide insights and suggest best practices regarding:
- The ease of onboarding Liaison’s technology.
- Reducing time to decision.
- Increasing graduate program visibility.
- Facilitating cross-institution collaboration.
- Implementing EMP and CAS with other university systems.
If your job involves achieving graduate school enrollment goals, watching Liaison’s “The Benefits of a Community Approach to Graduate Admissions” webinar might be one of the best investments of time you can make this year. It’s available here at no cost.