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Hayley Wolf: The Next VP of Sales at Liaison

Hayley Wolf is named as the next vice president of sales at Liaison. Hayley joined Liaison in 2018 through the acquisition of TargetX.

Transparency in AI: Why It Matters for Ethical Use in Higher Education

As the use of artificial intelligence in higher education increasingly shapes institutions, fostering transparency is essential.

What is Responsible AI and How Do We Lead With It?

Navigating how to use AI in higher education can be complex, but ethical AI development is key to successful and fair implementation.

Celebrating Women in Tech at Liaison

Liaison gathered to celebrate women in tech as they featured this powerful panel of female executives on March 14.

Navigating the Data Deluge: Transforming College Admissions with Strategic Insights

College admissions data is abundant but fragmented. Organizing it into a unified system is key for actionable insights.

The Importance of Strong Leadership in Graduate Enrollment Management

Strong leadership in graduate enrollment management is key to balancing rankings and revenue while adapting to evolving student preferences.

Demystifying AI: A Guide to AI Literacy in Higher Education Enrollment Management

AI literacy is the ability to understand, evaluate, and responsibly use AI technologies.

Unlocking the Benefits of CRMs: A Path to Efficiency and Engagement

With predictive analytics and real-time data, CRMs let administrators identify trends, forecast shifts in student interest, and adjust recruitment strategies accordingly.

Enhancing Pharmacy Admissions: The Power of Integrating Liaison’s Outcomes CRM With PharmCAS

With its intuitive tools, Outcomes enables phramacy programs to organize contacts efficiently, creating specific audience segments without technical expertise.

AI-Driven Decision Making: Empowering Higher Ed Leaders to Thrive

With real-time, data-informed insights, directors of higher education can make confident, strategic choices that align with institutional priorities and drive long-term success.

Why AI Is Key to Effective Graduate Program Leadership

By embracing AI today, graduate programs can position themselves at the forefront of innovation, ensuring sustained success in a competitive academic environment.

East Coast Summer GEM Insights to Enhance Access to Graduate Education

Authors: Angela Montgomery, Ph.D. (Drexel University, AVP Graduate Admissions) and Art Munin, Ph.D. (Liaison Senior AVP, Enrollment Management Solutions)

Strengthening the Core: Why Graduate Admissions Needs a New Foundation

Liaison’s recent whitepaper outlines a modern approach to graduate enrollment that centers both operational excellence and human connection.

The Nerve Center of Enrollment: How a CRM Powers a Connected Campus

A strong CRM isn’t a luxury; it’s mission-critical for modern enrollment success.

Webinar Rewind: Turning Data Insights Into Actionable Enrollment Decisions

Integrating AI into workflows requires thoughtful planning. Teams should consider where models fit in daily operations, the format of predictive outputs, and how models and their effectiveness will be re-evaluated.

Webinar Rewind: Framework for the Future—Modernizing Enrollment Management at the System Level

“Every data point represents a person with aspirations. Systems that act collectively, share data, and focus relentlessly on access and student success won’t just survive—they’ll lead.”

Where Are You on the Ed Tech Maturity Curve?

Institutions don't have to overhaul everything overnight. A crawl-walk-run approach is not only more sustainable but also more likely to succeed.

Graduate Enrollment Market Updates: January 2026

At a national level, graduate enrollment appears modestly positive, with some sources citing growth around 3% year-over-year. That topline figure, however, masks a more uneven and fragile reality.

The People Behind the Progress: Liaison's Account Management Teams Connect Technology to Progress

What makes Liaison’s approach truly distinctive isn’t just what our account managers do, it’s how they do it.

Modernizing Financial Aid to Drive Enrollment: Lessons from Columbia College’s Journey with Othot

Traditional awarding models, he noted, have long relied on historical assumptions and end‑of‑cycle analysis that are useful but insufficient.

How Mission and Structure Shape Successful Technology Onboarding Processes

Institutions should evaluate their existing tools before rolling out new ones. A technology onboarding process that builds on current workflows leads to smoother transitions and better adoption rates.

The Women Who Built an Enduring Culture of Innovation

Women leaders at Liaison have built a culture grounded in empathy, collaboration, and mentorship—an enduring foundation that continues to shape innovation and strengthen teams across the organization.

Community in Context: Reflections on the 2026 NAGAP GEM Summit

People compare approaches, share outcomes, and learn from one another. That has always been a strength of the NAGAP community.

One Month to Go! Charting the Course Forward at experience: LIAISON | Baltimore

If your role involves admissions, enrollment management, recruitment marketing, CRM, operations, IT, institutional strategy, or student success, you’ll find sessions designed to help you make progress.

Lessons From Higher Education On Leading Through Uncertainty

Strong enrollment leaders ground decisions in greater institutional priorities rather than temporary fluctuations. That discipline is a hallmark of long-term leadership and increasingly essential in the future of higher education.

How to Evaluate Ed Tech Tools for Enrollment

With so many ed tech tools available, it’s easy to lose sight of what truly drives enrollment progress. Liaison helps institutions evaluate and implement technology that supports long-term strategy.

When Enrollment Decisions Become Trust Decisions

Ultimately, enrollment management is not just about moving students through a funnel. It is about creating clarity, consistency, and confidence at every stage of the decision-making process.

Strategic Positioning in Graduate Enrollment: A Graduate Recruitment Canvas Workshop

The model emphasizes looking at the organization as an integrated system.

The Fundamentals Are Now a Competitive Advantage: The NACCAP/CCCU Research About Enrollment Strategy

Explore new enrollment research on how Christian colleges can improve recruitment by communicating affordability, career outcomes, mission, and student value.

How Oklahoma City Community College Streamlined Admissions With Liaison Outcomes

Oklahoma City Community College Eliminates Complex Processes and Streamlines Admissions With Liaison Outcomes

How Defiance College Increased New Student Enrollment Nearly 80% With Liaison Enrollment Marketing

Read this deep dive into how Defiance College turned around its enrollment marketing approach with Liaison EMP

North Dakota State College of Science Achieves 17% Enrollment Growth With Liaison TargetX and EM

North Dakota State College of Science (NDSCS) partnered with Liaison to modernize both its admissions operations and enrollment marketing strategy.