Why “Momentum” was the Word of the Year for BusinessCAS in 2020

RJ Nichol
Feb 22, 2021

Growing numbers of applicants and institutions signal new opportunities across the GME field.

The final numbers are in and they’re impossible to ignore: BusinessCAS experienced tremendous growth in 2020 and the momentum continues to build as we enter a new year. See our infographic to learn more about how BusinessCAS has made an impact across GME.

Consider the Facts

  • The BusinessCAS applicant pool grew by 284% from the 2018-2019 cycle to the 2019-2020 cycle.
  • Application volume rose by 291% during the same period.
  • Participating institutions have increased by 24% since October 2020.
  • BusinessCAS experienced no disruptions during 2020, despite the extraordinary challenges the year presented.

A Wealth of Community Knowledge and Insights

BusinessCAS also more than doubled the number of live and on-demand webinars it offers for GME professionals. Highlights included:

New Opportunities for the Future

On top of all that, Liaison’s acquisition of TargetX in October simultaneously broadened the reach of BusinessCAS and consolidated some of higher ed’s most popular tools under one platform — at a time when other companies were closing because of the pandemic.

The numbers don’t lie: BusinessCAS helped more business school programs and applicants achieve their goals in 2020 than ever before, and this Community can do the same for your institution in 2021. Reach out to Robert Ruiz for more information on how your school can benefit from joining the BusinessCAS Community.

RJ Nichol

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Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.