“What Is a CAS™️?” The Two-Minute Talk That Will Change How You Think About Admissions

RJ Nichol
May 23, 2019

For college and university admissions teams across the country, numbers are down and enrollment targets are being missed. There’s more competition than ever, yet applicant pools are shrinking.

The facts are alarming:

  • Only 38% of colleges meet enrollment goals by the traditional target date of May 1, according to the Inside Higher Ed-Gallup 2018 Survey of College and Admissions Directors.
  • From 2017 to 2018, there was a 7% decrease in applications for MBA programs, according to the Graduate Management Admissions Council.
  • Nationwide, there was a 4% decline in the number of international applications for Fall 2018 enrollment, according to the Council of Graduate Schools.

And it only makes matters worse if your office still relies on an outdated, decentralized, manual admissions process.

But there is a better way. Liaison’s Centralized Application ServiceTM — or CASTM — is an efficient cloud-based platform available at no cost to your institution that’s improved the enrollment experience for thousands of programs across the nation. In fact, 9 out of 10 of the largest 100 grad campuses use a CAS from Liaison.

By adopting a CAS, institutions have been able to achieve:

  • a 90% reduction in time spent on manual administrative tasks
  • a 33% reduction in time to decision
  • a reduction in application review time from eight days to just 36 hours

“The CAS has enhanced visibility and interest in our program,” says Carsi Hughes, Ph.D., of Dominican University. “The number are unbelievable.”

For your students, CAS provides the modern application experience that they expect  — a single, mobile-friendly portal from which they can apply to multiple programs.

For your staff, CAS means faster application packaging to make your programs more competitive. Liaison’s Boston-based services team processes over two and a half million applications per year, handling the labor-intensive transcript and document scanning as well as data entry and coursework verification when required.

For your administrators, CAS means powerful analytics. One central hub highlights critical KPIs across your institution — with clear, actionable data that you can leverage to effect immediate goals and long-term change.

To learn more about how joining such a vast network instantly expands your reach, watch Liaison’s short video, “What Is a CAS?” You may never think about admissions the same way again.

RJ Nichol

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Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.