Events and Webinars

Webinar Spotlight: Advanced Analytics: Identify, Engage & Enroll Adult Learners

Liaison International
Aug 15, 2022
Advanced Analytics: Identify, Engage & Enroll Adult Learners

Higher ed is facing a difficult landscape ahead:

  • A looming demographic cliff
  • Competing and plentiful non-college routes for students
  • Employers demanding skills, not degrees

In this webinar, join experts in data analytics and enrollment to hear first-hand how to find, motivate, and enroll valuable adult learners who can level the admissions terrain.

For years, the commercial and political spheres have set the standard on how to influence action. They harvest, dissect, and utilize millions of personal data points to sway purchasing decisions for everything from diapers and refrigerators to U.S. Senators. It’s time to apply those tools and tactics in higher ed.

Intelligent Names – the latest in the Liaison Total Enrollment ecosystem – does just that. It marries the best consumer behavior and census data with Liaison’s decades of research on adult students.

Using the most advanced analytics in the market, Intelligent Names can affordably curate a list of potential adult learners based on hundreds of variables, including customizable options like zip codes, age, income, education level, and ethnicity. Consider this: five million names in New York State can be sifted down to a list of 630 BIPOC adults in greater Buffalo who earned college credits but not their degrees. The data is powerful.

“What I think about is the top of the funnel. Where will all of the students come from?”

Erin O’Brien, Assistant Dean and Chief Enrollment & Marketing Officer, University at Buffalo School of Management

Why does higher ed need innovative analytics like these to generate leads?

  • Test-optional policies are producing fewer test-taker names
  • Traditional paid searches are too expensive
  • The shift from exclusivity to DEI requires sharper strategies

Want to learn more? Watch the session on-demand: Advanced Analytics: Identify, Engage & Enroll Adult Learners


Speakers

Erin O’Brien, Assistant Dean and Chief Enrollment & Marketing Officer, University at Buffalo School of Management

Andy Hannah, Co-Founder and President, Othot by Liaison

Stephen Taylor
Stephen Taylor, Research Director, BusinessCAS by Liaison

Liaison International

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Over the last three decades, Liaison has helped over 31,000 programs on more than 1,000 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.