Webinar Series Spotlight: Gaining Approval for Strategic Enrollment Management Investments

Jan 26, 2023

Are you looking to increase funding to execute your enrollment management strategies? Most schools are, but what differentiates those who are successful in securing the financial investment from those who are not?

Our panel of enrollment experts has the answer. It comes down to
your process and the players. Tune in to Chris Lucier as he has a candid conversation with Melissa Stone, Sean Kaylor, and Jennifer Carron about the four critical steps to getting what you need:

  1. Defining strategic and tactical necessity and identifying solutions
  2. Networking to gather feedback and support
  3. Developing and presenting your proposal
  4. Gaining needed approvals, implementing quickly, and demonstrating ROI

“Do what you can to innovate, restructure, and reduce costs to support your own initiative before asking for more money. Show that you’re willing to be a team player and prioritize other areas when it’s more important.”

– SEAN KAYLOR, Vice President for Enrollment Management, Marist College

“Identify how you measure success and make sure everyone is on the same page about that measurement.”

– MELISSA STONE, Vice Provost for Enrollment Management, University of Michigan-Dearborn

“It’s good to know the whole campus community and what role they might play in your request. Understand who is able to help support you and who may cause a roadblock.”

– JENNIFER CARRON, Vice President & Co-Founder, EM-Powerhouse

Their experiences and honest insights will help as you develop a comprehensive and solid strategy to gain funding and navigate the nuances that may be the difference between success and failure.

Connect with Chris Lucier, Associate Vice President for Strategic Enrollment Management & Analytics at Liaison, at Reach out with any feedback or questions.

Speaker Lucier Chris


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Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.