Snapshots of Success: CAS Applicant Diversity Data

RJ Nichol
May 27, 2021

The numbers of international and minority applicants using a Centralized Application Service have increased steadily in recent years.

As more graduate programs strive to increase the diversity of their applicant pools and student bodies, many of their admission leaders are wondering if they’ll be able to find effective ways of achieving that goal.

A quick look at the ongoing success of Liaison’s Centralized Application Service (CAS) answers that question.

Who’s Using a CAS? Increasingly Diverse Pools of Applicants

As the following charts reveal, the number of CAS applications submitted by international, Black/African American and Hispanic students experienced almost uninterrupted growth from the 2017/2018 cycle through the 2020/2021 cycle.

CAS is a cloud-based recruiting and admissions solution for higher education institutions, programs and associations looking to grow and shape enrollment, while reducing overall effort and costs. CAS is a full service, web-based marketing and application platform that allows students to apply to as many programs at as many participating institutions as they’d like by submitting only a single set of application materials. CAS makes it possible for you to transform your marketing presence by increasing your programs’ exposure, leveraging outsourced marketing expertise and visualizing trends to expand your applicant pool.

CAS is provided by Liaison, the leader in application management for higher education. Liaison has powered CASs for nearly three decades and currently serves over 31,000 programs at more than 1,000 colleges and universities. CAS enables faster and easier application packaging and responses to make programs more competitive. As a result, your time is better spent attracting and recruiting the top candidates who will make a difference in meeting your enrollment goals.

RJ Nichol

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Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.