Unlocking the Potential of AI: Optimizing Enrollment, Retention, and Financial Aid (Infographic)
Predictive modeling turns raw data into actionable insights.
Artificial intelligence (AI) has rapidly shifted from an emerging technology to a powerful force in higher education. As a general-purpose technology, AI is reshaping not only institutional processes but also the personal and professional lives of those working within academia.
As AI becomes more ingrained in the higher education ecosystem, the importance of a well-rounded understanding of this technology cannot be overstated. Institutions that prioritize AI literacy among their staff will be better positioned to harness AI’s potential for proactive, data-driven decision making. Here are a some examples of areas in which AI literacy supports better recruitment and yield initiatives:
With tools like Liaison's Othot AI platform providing real-time insights and tailored solutions, predictive analytics and prescriptive recommendations become essential components of enrollment management and student success strategies. The future of AI in higher education isn’t a question of “if” but “how” institutions will adopt it—those that embrace it strategically will not only stay competitive but also lead the charge in redefining the role of technology in education.
Liaison's TargetX CRM leverages AI writing assistance and advanced tools to create data-informed marketing campaigns that resonate with students. It enables colleges and univesities to segment audience by demographics, academic interests, and behavior, allowing for targeted messaging that reaches the right students at the right time.
One of the most compelling opportunities afforded by AI in enrollment management is the ability to make informed, predictive decisions that support diverse admissions and enrollment strategies, optimize financial aid, and improve student retention. Liaison Search, for instance, uses AI-driven analytics to help institutions identify, target, and engage high-quality prospects by leveraging comprehensive demographic and intent-based insights.
With the ability to personalize engagement, identify at-risk students, and optimize resources, AI offers an unmatched level of precision and insight.
As AI continues to reshape enrollment management, institutions must view AI adoption as a strategic necessity to attract and retain students in an increasingly competitive landscape. Predictive and prescriptive AI tools offer powerful advantages, allowing schools to make data-driven decisions that support enrollment management, student success, and operational efficiency. For colleges and universities facing a shrinking pool of prospective students, embracing AI can be the key to building adaptive, future-ready enrollment strategies.
To harness AI’s full potential, institutions need trusted partners with deep expertise in higher education. Liaison, with its suite of innovative solutions—including Othot—provides the insights and support institutions need to optimize enrollment outcomes, improve student retention, and allocate resources with precision. By partnering with Liaison, colleges can implement AI-driven solutions tailored to their unique challenges, ensuring effective integration and maximum impact. Contact us today to get started.