From Discovery to Results: How Liaison Enrollment Marketing (EM) Drives Growth Through Collaboration

Successful enrollment marketing depends on more than just campaigns—it requires a partnership built on trust, communication, and shared goals.

At Liaison Enrollment Marketing (EM), collaboration isn’t just a buzzword—it’s the foundation of everything we do. Unlike traditional vendors who simply deliver campaigns, we embed ourselves as true partners within your admissions and marketing teams. This deep integration allows us to help plan and execute strategies that are responsive, data-driven, and tailored to your institution’s specific challenges and goals. By fostering open communication and shared accountability, EM goes beyond simply running campaigns to deliver meaningful outcomes that turn inquiries into applications.

EM initiates partnerships through a process of deep discovery and a mutual understanding of what it takes to accomplish digital campaign success. To understand each institution’s unique challenges, strengths, and strategic gaps, we start by assessing your existing resources and identifying blind spots to better understand how we can mitigate risks as only a true partner can.

That involves asking important questions, such as:

• What programs are currently struggling to meet enrollment goals?
• What internal resource limitations could impact campaign execution or the ability to follow up on leads?
• How does your team currently track and report on enrollment performance?
• What does success look like?

From there, we work closely with your team to establish alignment via kickoff calls to identify objectives, clarify roles, and target timelines. We review each partner’s goals and historical data to understand trends, uncover opportunities, and determine the most effective channels to achieve the desired results. Whether the focus is on brand awareness or lead generation, the EM team ensures transparency through detailed reporting, close metric tracking, and regular check-ins throughout the campaigns.

Consistent communication is the backbone of a successful enrollment marketing strategy, strengthening both campaign performance and student engagement. During regularly schedule cadence calls, EM solicits feedback from admissions teams—particularly about common questions, insights, and motivations voiced by students and staff—to inform the content and digital strategies that will support each phase of the student journey.

If a program is underperforming or pacing behind on applications, we have the infrastructure to respond quickly by developing carefully targeted ads to generate more high-intent leads and improve campaign performance without missing a beat.

Because agility and data are essential to any high-performing digital marketing strategy, the EM team consistently measures performance against shared goals, runs A/B tests, and regularly refreshes creative assets based on those insights.

For example, we leverage insights on student behavior, interests, market trends,  and real-time performance data to optimize every digital campaign. Whether it involves testing long-tail keywords, incorporating video content, refreshing creative content, or identifying new messaging angles, our approach is rooted in campaign optimization and ongoing refinement.

EM doesn’t deliver a “set it and forget it” model, but rather a strategic and adaptive digital strategy that supports lasting enrollment growth.

As a result, EM  transforms analytics into actionable next steps. By leveraging data from our Enrollment Marketing Platform (EMP), we’re able to fuel our campaigns in higher education, refine audience targeting, and develop tailored content that aligns with prospective students’ motivations and professional goals.

In one case, we launched digital services strategies for a university partner to boost brand awareness and increase the top of funnel. Following the launch of the digital undergraduate campaign, we increased their CTR by 10% and their conversion rate by 26%, while also reducing their cost per lead to $69.

EM also helped another university partner achieve a 15.96% down-funnel conversion rate in just six months through a highly targeted search engine marketing (SEM) campaign that effectively engaged these prospective students in taking the next step.

EM’s relationship-first philosophy makes our approach distinctive because we understand that honest conversations and mutual accountability are key. After all, data, strategy, and decision making only work well together when trust and communication exist. Our model succeeds because it centers the institution’s mission and adapts to its evolving needs in an increasingly competitive landscape.

I encourage you to learn more about how we do that here—and then schedule a meeting to start learning about how we can help lead your institution to better outcomes at every stage of the enrollment journey.