Smarter Workflows, Stronger Outcomes: Productivity Tools for Higher Ed Enrollment

The demands on enrollment teams have never been higher. Shrinking applicant pools, heightened scrutiny around equity, and limited staff resources have created an environment where admissions offices are expected to do more with less.

Today, reading applications and attending fairs are only two parts of a broader strategy to attract and enroll the right students. Teams must also manage data securely, maintain compliance, and ensure a smooth, equitable process for every applicant—all without increasing headcount. That’s a tall order.

Fortunately, a range of productivity solutions can help enrollment teams navigate these demands by streamlining processes, reducing repetitive tasks, and supporting a more equitable experience for applicants. Tools like Liaison’s WebAdMIT and Time2Track are among the many options available to help offices scale their efforts effectively, allowing staff to focus on building relationships with prospective students instead of getting bogged down in paperwork.

Admissions teams are up against more than just numbers. Uncertainty around international yield, high frontline staff turnover, the rising cost of lead generation, and the growing volume of stakeholders add strain to workflows, while disconnected systems and siloed data make collaboration difficult. On top of that, the Supreme Court’s 2023 decision on affirmative action means the stakes for compliant, equitable decision making have never been higher.

Without the right infrastructure, these pressures lead to bottlenecks, inconsistent experiences, and team burnout. Manual enrollment workflows and processes simply can’t keep up.

At the center of Liaison’s productivity suite is WebAdMIT, a tool purpose-built to transform how enrollment teams work. WebAdMIT is complimentary to any program participating in a Liaison Centralized Application Service (CAS). It is natively integrated with all CAS data and contains features that can optimize each institution’s approach to enrollment management. Its automation capabilities remove friction from the admissions process and return time to the people behind it.

From routing applications to scheduling exports, WebAdMIT plays a key role in automating the admissions process and empowering staff to focus on strategy over logistics.

Built-In Automation That Works for You

• Scheduled exports allow daily or weekly data exports via secure SFTP, freeing staff from repetitive file pulls and manual uploads.

Custom Permissions That Protect and Empower

• Workgroup-based access ensures users see only what’s relevant to their role—no more accidental access to sensitive data or cluttered dashboards.
• Data masking supports compliance with DEI guidelines and legal mandates by concealing fields like race and gender from reviewers.

Scoring That Brings Consistency and Clarity

• Custom scoring models help standardize applicant assessments across diverse reviewers and programs, improving fairness and transparency.

Equity must be a central pillar of the admissions process. WebAdMIT was built with this reality in mind. In response to increasing scrutiny around bias and fairness in admissions, its tools help institutions operationalize equity at every review stage.

The platform’s data masking features extend across all tools, including list and export managers, making it easier to comply with new legal standards while continuing to evaluate applicants holistically and fairly.

Admissions offices can also fully customize who sees what, so only the data needed to make a fair decision is visible, and nothing more.

Admissions offices operate within complex ecosystems that require seamless coordination across departments. For example, a campus might use WebAdMIT to manage application reviews, then push key decisions or applicant data to Liaison’s Outcomes CRM to trigger targeted communications. It’s a smarter, more connected way to keep prospective students engaged through every stage.

Some institutions hesitate to embrace productivity tools based on common misconceptions:

• “We don’t need another platform.” WebAdMIT comes bundled with CAS, so there’s no extra cost.
• “It won’t match how we work.” With custom scoring, automation, and user permissions, it’s built to flex around your process.
• “Our current system is good enough.” Liaison’s tools are shaped by feedback from national associations, not just individual schools, making them uniquely aligned with the challenges higher ed leaders face.

Many graduate programs require applicants to document observation, volunteer, or other experiential learning hours as part of their application. With Time2Track, prospective trainees can track those hours in one secure, standardized system, giving programs a more consistent way to review admissions data. It’s the same concept that powers Liaison’s integration with the Association of Psychology Postdoctoral and Internship Centers’ AAPI internship application, ensuring each applicant’s  documentation of experience data is complete, readily accessible, and easy to review.

Once students and trainees are admitted, Time2Track continues to simplify the process of documenting clinical, fieldwork, or internship hours throughout their programs. Liaison’s web-based experience management system is designed to streamline tracking and reporting for programs that include experiential learning components and need a reliable solution to demonstrate program goals and accreditation standards.

Instead of managing clunky spreadsheets or paper logs that slow teams down and introduce errors, programs and trainees gain a secure, cloud-based platform built for efficiency and compliance. Here’s how Time2Track transforms workflows:

• Accreditation-Ready Reporting | Easily demonstrate program goals and accreditation requirements with standardized, verifiable data.
• Accessible Anywhere | Log and review hours from any device, including a mobile app, to simplify record keeping on the go and across distributed sites.
• Streamlined Experience Tracking | Track and review experiential learning quickly and accurately, reducing administrative burden and saving valuable time.
• Robust Data Security | Ensure compliance with institutional and accreditation standards.
• Trusted Partnership | Deliver support and collaboration to help programs and their trainees meet evolving expectations.

Whether reviewing experience data during the admissions process or managing hundreds of clinical placements post-enrollment, Time2Track gives institutions the oversight they need without adding complexity. It’s another example of how Liaison’s productivity solutions scale operational excellence across every stage of the student and trainee journey.

With these Liaison resources teams spend less time chasing down files or duplicating work and more time making strategic decisions that drive enrollment outcomes. As part of a larger suite of higher ed recruitment and enrollment tools, Liaison’s productivity solutions enhance collaboration, improve visibility, and strengthen the infrastructure behind every successful cycle.

When resources are tight and expectations are high, operational efficiency in higher education is critical. Liaison’s productivity solutions let teams rise to the challenge, doing more with the people and tools they already have.

Want to see how much time your team could save? Schedule a demo for a customized efficiency assessment today.