experience: Liaison | Baltimore Is Where Higher Ed Moves Forward

Higher education is shifting faster than ever, and experience: Liaison | Baltimore is where leaders, innovators, and problem solvers will come together to shape what’s next. This year’s lineup is bigger, bolder, and more actionable than anything we’ve offered before.

Whether you’re focused on enrollment strategy, admissions efficiency, CRM optimization, AI transformation, marketing innovation, or student success, there’s a session designed to move your institution forward.

If you work in admissions, enrollment, marketing, IT, student success, institutional strategy, or leadership, this is your conference.

Here’s a look at what’s waiting for you.

This year’s sessions highlight the tools and strategies reshaping recruitment, application review, student engagement, and institutional success.

You’ll get inside looks at:

• Next‑generation CRM workflows powered by Liaison, including our TargetX and Outcomes CRMs, Centralized Application Services (CASs), Enrollment Market services, Othot analytics platform, and WebAdMIT admissions platform.
• Predictive and prescriptive analytics that turn enrollment modeling into actionable strategy using Othot and WebAdMIT’s Holistic and Predictive Insights tools.
• Holistic review at scale, combining data, human insight, and explainable AI.
• Product enhancements unveiled since last year’s experience: Liaison event.

From early‑stage prospects to accepted‑student conversions, you’ll see how institutions nationwide are reimagining their funnels with smarter, integrated, tech‑forward solutions.

This year’s marketing‑focused sessions focus on:

• Innovative collaborations that have revitalized institutions’ communication with students and prospects, yield initiatives, and brand identity.
• SEO, AI‑driven search, and GEO strategies that ensure your programs are visible where today's students search—whether on Google or inside GenAI assistants.
• Full‑funnel marketing models blending inbound and outbound campaigns, segmentation, paid digital, and CRM‑native automation.
• System‑wide marketing success, including case studies from the Alabama Community College System and Cal State's Jumpstart API initiative.
• Lead‑generation and CRM orchestration that optimizes ROI, improves audience quality, and triggers personalized journeys instantly.

AI isn’t coming. It’s already here. At experience: Liaison | Baltimore, you’ll learn how to use it responsibly, effectively, and confidently.

Get ready to explore:

• Foundational AI literacy for teams who don’t consider themselves technical but want to keep up.
• Strategic AI for marketing, student search, yield, and analytics.
• Real‑world AI adoption journeys from institutions that moved from skepticism to daily use.
• Machine‑learning‑powered segmentation and prediction models that identify right‑fit students earlier and improve yield outcomes.
• Proactive student‑success frameworks that use predictive insights ethically to drive retention.

If your institution wants to stay competitive in the years ahead, these sessions are essential.

Whether you process hundreds of applications or thousands, you’ll learn how to work more efficiently, more consistently, and more holistically.

Sessions cover:

• Data‑driven application alignment for medical residency programs.
• Holistic applicant review, including workflows that balance depth and efficiency.
• CAS best practices across systems, associations, and institutions.
• Governance models that keep multi‑college structures aligned and efficient.
• Panel discussions with national health profession associations on collaboration, compliance, and industry trends.

If your work touches admissions in any way, these conversations will elevate your practice.

Some of the most powerful sessions this year come directly from institutions sharing their journeys.

You’ll hear from:

• An institution that grew enrollment 7%–9% annually.
• Colleges dramatically improving funnel movement through CRM‑native campaigns.
• Systems increasing application volume, stabilizing enrollment, and driving new efficiencies.
• Teams managing their entire CRM ecosystem without a dedicated administrator—and thriving.
• Institutions that rebuilt over‑customized Salesforce instances into modern, sustainable, streamlined systems.

These aren’t just case studies; they’re playbooks you can use immediately.

In addition to highlighting technology, sessions will offer proven insights into supporting the future success of your teams, students, and institutional mission, with focuses on:

• Leadership pathways and lessons learned from admissions counselors to presidents.
• Women in higher ed leadership sharing challenges, wins, and strategies for advancing equity.
• System‑level enrollment strategies, workforce alignment, and cross‑sector collaboration.
• Graduate enrollment leadership blind spots and how to fix them.
• Change leadership, communication, and operational clarity in the face of rapid change and potential disruption.

If you're responsible for leading people through change, these sessions are invaluable.

experience: Liaison 2026 is more than a conference. It's a launchpad for what’s next in higher education and a roadmap to drive meaningful change on your campus.

Get ready to shape the future of enrollment.

Register today for experience: Liaison | Baltimore.