In the challenging world of pharmacy school admissions, institutions need to leverage smarter, more efficient tools in order to enroll their ideal classes year after year.

To share new insights with campus leaders about how Liaison’s Outcomes CRM makes it possible to achieve that goal by streamlining admissions and enhancing communication for pharmacy programs, Liaison recently presented a webinar, PharmCAS Integration Made Easy: Boost Enrollment With Outcomes CRM. Hosted by Liaison executives Deborah Erdner (VP of Operations), Haley Wolf (VP of Sales), and Chris Dempsey (Director of Solutions Consulting), the session showcased how Outcomes CRM integrates with PharmCAS and WebAdMIT to improve admissions processes for all stakeholders.

Why Outcomes CRM?

Outcomes CRM is tailored to simplify and optimize the admissions process. By automating repetitive tasks and centralizing communication, it allows institutions to focus on meaningful engagement with prospective students. The CRM is fully integrated with PharmCAS and WebAdMIT, ensuring a smooth workflow from application submission to enrollment.

Key features of Outcomes include:

  • Automated workflows | Reduce administrative burden by automating routine tasks.
  • Multi-channel communication | Engage applicants via email, SMS, and voice messaging.
  • Personalized campaigns | Customize outreach strategies for targeted recruitment.
  • Custom dashboards | Access real-time insights through interactive reporting tools.
  • Event management and tracking | Organize virtual and in-person events seamlessly.
  • Student portals and decision letters | Enhance transparency and communication with applicants.

“Outcomes is a full CRM tool that allows you to build out robust communications while also managing students at different phases of the life cycle,” Dempsey explained during the webinar. “One of its key features is the ability to build and manage different types of dashboards and then build out reports on things like lead sources, student segments, and enrollment metrics through a drag and drop editor. You don't need to know coding or be a tech guru. Outcomes makes it easy to determine exactly what do you want to see every day when you log in.”

Contact Management and Audience Segmentation

With its intuitive tools, Outcomes enables institutions to organize contacts efficiently, creating specific audience segments without technical expertise. Features such as tagging, note-taking, and data updates enable personalized communication at every stage of the admissions process.

Outcomes also empowers admissions teams to execute multi-channel communication strategies through automated emails, text messages, and voice calls. Its robust campaign builder enables targeted outreach with drip marketing campaigns, ensuring prospective students receive timely, relevant information.

In addition, Outcomes facilitates seamless event organization, including virtual and in-person events. Features such as self-check-in, branded invitations, and automated reminders enhance event engagement. Task automation ensures that admissions teams stay on track with assignments and deadlines.

As Wolf pointed out, “Outcomes provides personal campaigns, so you can actually deliver tailored communication and messages to your students at any point in the recruitment cycle. Outcomes really creates a system of engagement.”

To learn more about the benefits of integrating Outcomes with PharmCAS, watch PharmCAS Integration Made Easy: Boost Enrollment With Outcomes CRM today.